Laura O'Connor Email & Phone Number

Schaumburg, Illinois, United States

- Managed email marketing calendar and automated programs; including campaign planning, audience segmentation, execution and measurement.- Led a team of email marketing experts to ensure all campaigns are executed on time, conduct A/B testing and identify areas for optimization. - Collaborated with integrated marketing team to develop strategy for end-to-end execution of marketing campaigns.- In-depth understanding of data integrations between multiple systems. Actively drive, organize, and participate in key enhancements and troubleshooting in dataflows. - Worked with Enterprise Sales to ensure quality leads are routed through ESP to Salesforce; ensure dataflows are designed to allow for tracking, increased efficiencies and conversion rates.- Served as marketing liaison for data collection compliance standards, ensuring adherence to spam & privacy laws.

United States

- Acted in a program management role to coordinate marketing programs with central teams - ensuring best practices, templates and guidelines were followed. - Partnered with marketing managers and leadership to strategize and identify the need for marketing campaigns to drive engagement and lead generation. - Manage the inventory for all email templates.- Create marketing dashboards using Adobe Analytics to see campaign performance.

- Played a key role in overseeing the email marketing calendar and helping to schedule campaigns and define audiences.- Assisted in managing automated programs to ensure messaging was kept up-to-date with current promotions.

- Responsible for the implementation of email marketing best practices and the execution of email marketing campaigns across all line of business.- Worked with department marketing managers and coordinators on executing marketing campaigns.- Perform quality checks on emails to ensure consistent rendering across all domains and emails clients.

Lincolnshire, Il

- Project manage small to mid-level projects throughout Data Center and Network Services including defining scope, creating communication and project plans, and working with appropriate teams to ensure all tasks are completed- Coordinate team meetings and departmental events including creating communications, forming agendas and creating presentations- On-going management of daily workflow throughout the Data Center and Network Services department to help keep operations running smoothly- Fully planned and executed a ribbon cutting ceremony for the Next Generation Data Center attended by multiple Walgreens’ Executives- Drive follow-up and completion of action items generated from project meetings with ESS Directors, managers, and vendors - Department Planwell/Planview authority; create procedures to train team members on the platform and ensure all processes are followed according to the Divisional guidelines- Single point of contact for all department needs including invoice processing/inquires, ticket escalations/issues, office supplies and maintenance requests- Currently partnering with the Senior Director of Data Center and Network Services to prioritize meetings and communications to ensure all deadlines are met- Experienced at creating and submitting expense reports for team meetings and business trips to confirm all costs are properly accounted for- Drive data gathering, creation of status reports and presentations to update ESS Leadership on issues and projects throughout the division- Oversee all on boarding of all new hires including ordering equipment, completing ID and badge requests and helping to ensure new team members are fully functional on day one

Itasca, Il

- Project Manager for various marketing projects including SEO Optimization, e-mail marketing program, paid search, and re-engagement of affiliate marketing program- Maintain and enhance social marketing programs to match current promotions and increase fan base and activity- Project lead on multiple e-mail marketing campaingns consisting of over 2 million emails; direct involvement in designing theme, writing copy, and deploying all campaigns - Track and analyze traffic for both uBid.com and RedTag.com using Google Analytics and various in-house reports- Create multiple ad-hoc reports illustrating performance of all promotions to assist VP on plans for future promotions and the overall marketing calendar

- Proficient using Microsoft Dynamics AX to coordinate and invoice orders for the B2B sales channel as well as manage orders from external sites- Cash application to customer and general ledger accounts; deposit cash to bank- Create aging reports for all companies to follow-up with customers and update executive team on any outstanding issues- Manage credit card receivables ensuring all funds are being received on a timely basis and perform monthly reconciliation- Assist with multiple month end closing procedures including GL posting and reconciliation of cash, AR, and external customer accounts- Core member of ERP implementation team - coordinated all testing and maintained detailed test matrix of results- Work directly with the IT department to troubleshoot any issues that arise for day-to-day activity as well as in testing environment

- Proficient using Oracle and Microsoft Dynamics to maintain vendor information and invoices- Enter invoices and create check runs in both systems- Manage AP Finance e-mail account to maintain accurate data on all vendors to uphold effective communication- Data entry for department- Scan, save, and file all invoices and check stubs

- Researched new verticals/companies to incorporate into current business plan; used various programs including Mintel reports and Omniture- Worked to identify largest visitor areas to help better target new marketing plans - Worked in teams to help plan and implement new business processes - Created reports and analysis of different verticals including power tools and home and garden- Worked directly with VP of Business Development to design growth strategies and new initiatives- Researched various issues to inform the CEO of the entire situation before speaking before assorted audience

Bachelor Of Science, Marketing

Activities and Societies: American Cancer Society - Relay for Life, Miami Business Enterprises: Public Relations

Education record