Laura O'Connor Email & Phone Number

Schaumburg, Illinois, United States

- Managed email marketing calendar and automated programs; including campaign planning, audience segmentation, execution and measurement.- Led a team of email marketing experts to ensure all campaigns are executed on time, conduct A/B testing and identify areas for optimization. - Collaborated with integrated marketing team to develop strategy for.

United States

- Acted in a program management role to coordinate marketing programs with central teams - ensuring best practices, templates and guidelines were followed. - Partnered with marketing managers and leadership to strategize and identify the need for marketing campaigns to drive engagement and lead generation. - Manage the inventory for all email templates..

- Played a key role in overseeing the email marketing calendar and helping to schedule campaigns and define audiences.- Assisted in managing automated programs to ensure messaging was kept up-to-date with current promotions.

- Responsible for the implementation of email marketing best practices and the execution of email marketing campaigns across all line of business.- Worked with department marketing managers and coordinators on executing marketing campaigns.- Perform quality checks on emails to ensure consistent rendering across all domains and emails clients.

Lincolnshire, IL

- Project manage small to mid-level projects throughout Data Center and Network Services including defining scope, creating communication and project plans, and working with appropriate teams to ensure all tasks are completed- Coordinate team meetings and departmental events including creating communications, forming agendas and creating presentations.

Itasca, IL

- Project Manager for various marketing projects including SEO Optimization, e-mail marketing program, paid search, and re-engagement of affiliate marketing program- Maintain and enhance social marketing programs to match current promotions and increase fan base and activity- Project lead on multiple e-mail marketing campaingns consisting of over 2 million.

- Proficient using Microsoft Dynamics AX to coordinate and invoice orders for the B2B sales channel as well as manage orders from external sites- Cash application to customer and general ledger accounts; deposit cash to bank- Create aging reports for all companies to follow-up with customers and update executive team on any outstanding issues- Manage.

- Proficient using Oracle and Microsoft Dynamics to maintain vendor information and invoices- Enter invoices and create check runs in both systems- Manage AP Finance e-mail account to maintain accurate data on all vendors to uphold effective communication- Data entry for department- Scan, save, and file all invoices and check stubs

- Researched new verticals/companies to incorporate into current business plan; used various programs including Mintel reports and Omniture- Worked to identify largest visitor areas to help better target new marketing plans - Worked in teams to help plan and implement new business processes - Created reports and analysis of different verticals including.

Bachelor Of Science, Marketing

Activities and Societies: American Cancer Society - Relay for Life, Miami Business Enterprises: Public Relations

Education record