Lisa W. Email & Phone Number

Mesa, AZ, US

Tempe, Arizona, United States

• Perform quality assurance and compliance reviews of marketing material ranging from web pages, blogs, email, bill inserts, social media ads, etc. to make sure messaging adheres to company guidelines, brand standards.
• Act as liaison with legal counsel
• Keep current with regulation and compliance changes
• Collaborate with various teams and personnel to achieve goals(Contract position through Populous Group from November 2022-January 2024)

Palo Alto, California And Mesa, Arizona, United States

• Prepared content for email and website promotions of marketing efforts, including logistics for webinars and product demos
• Wrote, edited and updated website content and documents for sales team
• Identified and tracked components of projects, dependencies, and predicted completion dates
• Maintained stages of sales cycle from marketing to lead tracking and analytics of campaign performances, approving purchase orders and issuing product licenses
• Tracked national sales events and coordinated distribution of branded banners, giveaways
• Ran review campaigns with third-party vendors to boost user reviews of Xerox DocuShare on their sites, which resulted in DocuShare being a leader in the ECM space

San Jose, California, United States

• Hired to confidentially write and edit copy for website that would launch immediately following public announcement of KBM merger with Hogue
• Wrote article about KBM | Hogue for a trade publication

Goodyear, Arizona, United States

• Created nutrition content for 16 “Dine On Campus” websites using Roaring Sky (CMS)
• Wrote content, secured links to sites such as choosemyplate.gov and foodallergy.org, and created aesthetically and functionally pleasing menus
• Updated websites to include hours of operation, staff bios and photos, and forms to collect meal plan payments and provide general feedback
• Ensured all content stayed consistent within Compass Group branding, style, and tone of voice
• Managed publishing life cycle; analyzed, reported, created, augmented, refreshed, and retired targeted content as needed
• Created online catering menus with photos and cover, including a printable (PDF/Word) version Key Accomplishment

Avondale, Arizona, United States

• Engaged customers at Best Buy to deliver key product message and encourage the purchase of the Xbox family of products, especially the Xbox One console
• Provided knowledge transfer to retail sales personnel
• Sent Microsoft detailed real-time feedback, including photos and video, on consumer interactions and comments via Facebook
• Submitted reports at the end of each day

Greater Phoenix Area

• Performed on-going retail merchandising and product awareness services for Microsoft's Entertainment and Devices unit to influence consumers and maximize sales of products in several retail stores
• Set product to planograms, ensuring point of purchase placement
• Serviced in-store Xbox 360s
• Collected and reported inventory data
• Built and maintained strong relationships and partnerships with store personnel informing them of new product launches, promotions and procedures

Tempe, Arizona, United States

• Wrote, edited and prepared content, developed links and navigation paths and published information on internal and external websites using AP Style
• Provided communications consulting services to internal clients; verified corporate information
• Verified corporate information, ensuring it was accurate, timely
• Provided communications consulting services to internal clients
• Generated and interpreted metrics reports and provided direction for improvement
• Wrote, edited, and prepared content for internal and external websites using AP Style

Redwood City, California, United States

• Designed, managed and drove marketing initiatives, including electronic newsletters, and promotional events for several video-game websites (NHL, FIFA, NASCAR, Tiger Woods PGA TOUR)
• Lead a team that built award-winning subscription service for Madden NFL
• Coordinated with product managers across global locations to promote off-line initiatives including TV/magazine/newspaper advertisements, live events and athlete appearances
• Created, programmed and directed community events such as tournaments and contests for sports games to drive usage and build loyalty

New York, New York, United States

• Produced editorial, audio, and video content, as well as chats allowing fans to interact directly with key NHL players and personnel
• Conceived, developed, and maintained successful microsite (nhl4kids.com) targeting youth fans
• Collaborated with NHL representatives in support of grassroots marketing initiatives such as street hockey programs and development of a new Youth Marketing Department