GoHenry is a high-growth subscription-based financial services platform built around the family. It is designed for parents by parents with a mission to make every young person smart with money.Member of the executive team, leading Growth, Monetisation & Strategy. Saw the company through its Series A & B fundraises, the acquisition of Pixpay and the sale of the business to Acorns. Notable achievements include launching the GoHenry Junior ISA, expanding GoHenry's subscription tiers and optimising pricing, and developing a programme of strategic partnerships.

Strategy consultancy with clients ranging from established blue-chip companies to fast-growing start-ups, with a focus on technology. Engagements include M&A/deal support, business plan development, operational improvement, as well as pricing, product and go-to-market strategies.Projects include:• Highland Europe-backed legal tech start-up – Functional management of ~80 heads as interim VP Customer Success leading operational improvement plan, including implementation of new operational reporting, procurement of productivity tools, devising team structure, development of training programme, and standardising hiring processes• Balderton Capital-backed tech start-up – Performed full business model review to develop new proposition and pricing strategy, identifying growth opportunities worth >30% revenue • UK AIM-listed tech company – Directed a full strategic review following change of board and management team, establishing new business plan• Belgian blue-chip global manufacturing group – Led a strategic review of a portfolio of companies to determine growth strategies and potential exit strategies• Major US industrial product distributor – Developed a multi-channel strategy with a focus on online sales• German high-tech manufacturer – Managed the successful disposal via auction process achieving 12X EBITDA (2.5X its previous valuation)• UK FTSE 100 hospitality company – Conducted capital allocation and asset optimization reviews on behalf of the hotel & restaurant businesses

Responsible for the launch of a new online enterprise channel on Lynda.com, a LinkedIn company.Key responsibilities:- Design end-to-end purchase experience (spanning the whole life cycle from onboarding to upsell to renewal)- Test & optimize new business acquisition flow- Develop marketing plan to drive business on-line in collaboration with Enterprise Marketing team- Work with stakeholders to minimize channel conflict- Implement analytics and track key metrics to measure success

Worked directly with MD and VP of EMEA on strategic and operational projects across all parts of the business.Managed 1 direct report, a Business Analyst.Key achievements included:PRODUCT & PRICING- Relaunched B2C pricing and product portfolio in Latin America, increasing revenue by 15%- Created new pricing methodologies for B2B and B2C products based on volume, bundling, customer segmentation, market and currency as well as managing relative pricing of products within the portfolio- Developed pricing tool and advised on the pricing of all large B2B deals (>$100k)STRATEGY- Owned EMEA 2015 strategy, including building B2B and B2C budget modelsANALYTICS- Developed rolling B2B forecast model to provide a more accurate near-term view- Rolled out new analytics tool for video2brain B2C businesses enabling real-time commercial insightsONLINE ENTERPRISE SALES CHANNEL- Built online enterprise business on video2brain German, French and Spanish-language sites from scratch- Responsible for online enterprise business on Lynda.com site for EMEA region.- Achieved run-rate new business revenue of >$400k within 6 months.- Redeveloped B2B microsite to align with target groups and to increase conversion rate- Managed display and email campaigns- Developed synthesized reporting process combining multiple data sources to track key metrics

Worked directly with Strategy Director and CFO to oversee all Group strategy activities.Key responsibilities:- Leading role in all M&A processes, coordinating external advisors and internal team, preparing financial models and sale documents- Responsible for all business planning across the Group, working with regional Finance Directors and Managing Directors as well as broader Group management teamKey achievements:- Completed £100m merger of carved-out Easynet managed network services business with MDNX.- Managed annual update of three-year plan leading to £60m refinancing and £2m annual EBITDA savings through UK restructuring- Established new, structured budgeting and forecasting processes, improving accuracy and rigour- Managed integration of new reporting and consolidation systems (IBM Cognos Controller, TM1) with forecasting processes, enabling simpler and clearer tracking of actuals against forecast and budgetAwards:- Awarded 2013 Q2 employee Reward & Recognition prize for exceptional cross-business support during the 2014 budget process

Boutique management consultancy based in Austria (now part of BDO).Managed concurrent projects across the DACH and Southeast-European regions.Advised international clients and government ministries across a range of sectors.Projects included:- Market entry strategy for a medical product retailer in Southeast Europe & the Middle East- Financing structure for an energy infrastructure project in Southeast Europe- Managing a start-up community in Austria- Establishing a start-up funding event in Austria

Consulted on growth strategy, market entry strategy and commercial due diligence projects for FTSE100 companies, private equity and national governments across a range of sectors.Projects included:- Growth strategy development for a wireless technology manufacturer- Strategic review of the minerals industry for the Government of Botswana- Vendor due diligence for a financial services provider