Lucas Digati Email & Phone Number

Product Marketing Manager responsible for the go-to-market strategy of products and services, and ensure they are developed, launched, and engaged with effectively. Assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop launch plans to bring new features to market, and identify.

San Francisco Bay Area

• Upstream genetics product marketing through downstream promotional execution
• Led cross-functional commercial group of Product, Sales, Medical, and Regulatory to create and execute multi-channel campaigns, supporting Cardio, Neuro, and Peds annual revenue goal
• Developed concept and commercialization strategies for Data, SaaS, and panels/assays for clinical utilization, allowing for creation of new business markets and revenue streams
• Performed market analysis, forecasting, competitive landscape, and business analysis for new products and time-sensitive revisions of existing products, leading to increase in revenue per test
• Led tactical execution of GTM strategy, omni-channel promotion, collateral creation, and leadgeneration, resulting in 8+ product launches/revisions, an increase of ~40% site traffic, and robust sales pipeline support
• Facilitated high-profile KOL engagement for content and event presentations, increasing attendance and driving conversation of genetics as a first-line tool in medical treatment plans

San Francisco Bay Area

• Established and implemented promotional strategy for 24+ new pharma-sponsored genetic testing programs and international expansions - 44% quarterly increase YoY 2020 - 2021
• Created and implemented multi-channel marketing initiatives to drive engagement and adoption of sponsored genetic testing programs: ~40% domestic volume growth Q1 2021, ~68% international volume growth Q1 2021
• Developed and executed program development/launch and on-going program promotion on global team, resulting in 12 new programs and revenue streams
• Performed market research and analysis using Salesforce, Tableau, pharma-partner insights, and other relevant tools to accurately target clinician audiences, driving adoption of genetic testing as first-line diagnostic.
• Developed and executed co-promotional strategies with B2B partners (pharmaceutical partners and biotech)
• Involved in training, employee development, and implementation of continuous process improvements such as workflowsefficiencies and audience and market intricacies.

San Francisco Bay Area

• Exceeded monthly quotas at 112%, 103%, and 112% in Q2 of 2019
• 1st of CNP IS reps: 14 Regional Managers nationwide, built and implemented organizational structure
• Trained new Inside Sales Representatives on Salesforce, targeting data management, call plans, products, key value propositions, and market intricacies
• Work with Client Services and Commercial/Business Ops to optimize client retention, targeting data, and Salesforce
• Maintain a deep technical understanding of Invitae’s growing genetic testing menu, Sponsored Testing Programs, and competitive landscape to more effectively educate, close, and convert business

Novato, CA

• Upstream commercial manufacturing of enzyme replacement therapies from mammalian cell culture systems via continuous perfusion in a safe and compliant manner
• Valuable member of multiple pharmaceutical cell culture teams in two different manufacturing facilities
• Training of junior staff on technical and conceptual process knowledge
• Successfully completed GALNS, ASB, and IDU drug production campaigns by scheduled deadlines and exceeded production goals of target protein concentrations in all three campaigns, increasing revenue capabilities
• Coordinated with manufacturing support groups in order to complete daily tasks and long-term production goals
• Developed and implemented innovative communication systems that allowed interdepartmental access to critical process information

Novato, CA

• Valuable member of multiple pharmaceutical cell culture teams in two different manufacturing facilities.
• Training of junior staff on technical and conceptual process knowledge.
• Successfully completed GALNS, ASB, and IDU drug production campaigns by scheduled deadlines and exceeded production goals of target protein concentrations in all three campaigns, increasing revenue capabilities.
• Coordinated with manufacturing support groups in order to complete daily tasks and long-term production goals.
• Developed and implemented innovative communication systems that allowed interdepartmental access and daily update of critical process information.

Davis, CA

• Assisted the writing of Dr. Donald Ber’s Grant Abstract by researching the effects of PKD1 on the cytosolic internalization of Beta 1 and Beta 2 Adrenergic Receptors.
• Participated in the 2015 Undergraduate Research Conference. Project completed exploring PKD modification of the Beta-Adrenergic Pathway in relation to maladaptive cardiac remodeling.
• Performed Western Blot protein analysis, BCA protein quantification, Agarose Gel analyses, Genotyping PCRs, DNA isolation and infusion procedures, Confocal and TIRF Imaging experiments, and general laboratory duties.

Davis, CA

• Provided excellent customer service to clients during events held in the ARC and Pavilion including large, chaotic events such as Commencement Ceremonies and concerts.
• Efficiently set up and take down events within given time periods.
• Managed staff of 50 event technicians in daily operations.

Santa Monica, CA

• Observed and assisted in screening and diagnosing new patients including administeringvarious tests such as VO2 max, blood-lactate analysis, body composition, and fitness analysis.
• Transcribed and prepared patient profiles for therapist use in treatment.

Assist in repair or replacement of cosmetic and functional components in the apartment complexes, including preparing, painting and set up of model units for rental showings.

Sales associate at Brookstone on the Third Street Promenade.

Bachelor’S Degree, Neurobiology, Physiology, And Behavior

Activities and Societies: Nuerobiology, Phsyiology, and Behavior Club, Zeta Psi, UC Davis Ice Hockey Team

High School Diploma

I attended Milton Academy in Milton, Massachusetts (Boston) as a Varsity ice hockey recruit and graduated in June of 2010 with Honors. I.