Lauren Williams Email & Phone Number

Greater New York City Area

Greater New York City Area

-Researched and wrote website content with a focus on innovations and happenings across multiple industries including fashion, retail, nonprofit, food and consumer electronics-Tracked in-depth market research to build monthly region specific trend reports for the North and South America regions-Developed and assisted in building custom trend reports for clients including Disney & Spotify-Built quarterly industry specific trend reports sent to TrendWatching's global database of email subscribers and premium clients -Conducted consumer trend presentations and innovations workshops for clients to assist in understanding content and market specific applications

Greater New York City Area

- Conducted fashion market and consumer research in order to execute and produce apparel and lifestyle trend forecast presentations 18-24 months ahead of selling season- Research included: independent global market research, in-depth runway analysis, fabric and silhouette sample purchasing, lifestyle trend research, street and mood photography, and color inspiration- Trend forecast production included creative direction on: printed materials, directional color palettes for apparel and home markets, innovative fabric concepts, lifestyle trends, DVD, and website materials- Responsible for presenting trend forecast presentations (apparel, denim and active) globally to manufacturers, brands and retailers. Presentations ranged from private meetings to general conferences and trade shows- Served as silhouette team lead each season and analyzed all runway in order to identify and direct production of garment flats for men's wear and women's wear market categories - Contributed to seasonal active trend forecast presentation with focus on technology, color, silhouette, fabrics and prints -Portfolio of work and press available

Greater New York City Area

- Managed account deck of 100+ key clients including: Target, Abercrombie, Saks Fifth Avenue and Wal-Mart- Conducted online and in-person tailored workshops to users on platform functionality while highlighting key reports related to clients job function and end consumer - Compiled and delivered trend guidance to buyers, merchandisers, designers and other users involved in the product development process- Coordinated account plans and renewal strategy with Sales Directors and Trend Directors to ensure renewal targets were achieved - Managed team of client service representatives in New York & Los Angeles - Collaborated with internal departments to coordinate and communicate client desires for platform functionality- Traveled domestically to present trend forecast presentations to clients

Greater New York City Area

- Assisted team of trend forecasters in seasonal research for colors, fabrics, lifestyles and silhouette direction for upcoming seasonal presentations- Responsible for street/mood street photography- Managed Cotton Works Fabric Library

Cleveland/Akron, Ohio Area

- Worked on website design & content- Pulled jewelry pieces for trade shows and various corporate selling locations- Worked closely with H.E.L.P. Malawi organization on fund raising and awareness efforts