Creating experiences that make you feel.We're more than a tech company, more than an incubator and more than a ventures firm. Uncommon Purpose generates ideas that can be turned into dynamic business solutions. We do this by focusing on the potential of our people. Uncommon Purpose is taking the momentum of developing products and companies such as Traction on Demand, Traction Guest, Traction Rec, and Traction Complete, applying that innovative thinking and go-to-market savvy to create game-changing solutions that help businesses compete and lead.

Develop and lead a team of event professionals to evolve and grow our team and event impact across the business for both internal and external stakeholders.Build, strategize, and plan all events to support brand building, business development, and recruiting both local and across North America.► Managed a $500,000 field events budget, executing over 90 field events► Creation of an Events dashboard, measuring ROI, including influenced pipeline► Exceeded a target of 10% budget allocation in charitable donations, instilling our values into all our events

Strategize, plan, and produce Traction on Demand's large scale brand awareness events to showcase our team, expertise and experience to support both brand development and revenue generation.► Expansion of the annual Vancouver conference to Toronto (TractionForce)► Executed our largest footprint at Dreamforce (over 100 team members, 5 venues, 3 booths)► Created and managed over $1M annual event budget (in-person)Provided event management consultation on a new virtual events platform, Traction Gather, for external clients who had to quickly pivot from in-person to virtual events.► Acted as a Business Solutions Consultant for new and prospecting clients► Implementation of Boston Partner in Educations's pivot to virtual gala, meeting their in-person fundraising goals► Creation of customer onboarding guide► Perfect average CSAT 4.0

Lead a team of community experience specialists to successfully execute internal and external events in Canada and USA.Successes:► Successfully produced Saje's first event experience where revenues exceeded expenses.► Created and managed a $300,000 event budget► Created processes to provide event ROI through impacted retail and online sales.► Project led a net-new system for lead generation and post-event communication.► Worked with cross-functional teams for accurate budget management and allocation.

Social Media Management• Manage social media presence through Facebook, Twitter and Instagram for Powered by Chocolate Milk campaign. • Increase exposure through engagement with consumers.Blogger• Create training and community related blog postings for PBCM website to support messaging through social media.

Produce JDRF's portfolio of Walks, Rides, and Gala events, with accountability for significant income targets, as well as event-related education community events, while driving a superior event experience.Successes:► Successfully produced the TELUS Walk to Cure Diabetes concurrently (2 on the same day), Revolution Ride to Defeat Diabetes, and Rockin' for Research Gala with over a 15% reduction in expenses► Created and managed a $300,000 operational budget► Created an integrated and comprehensive event critical path to align all events and all teams in the Chapter► Successfully planned and executed an office move and restructure

Connecting the Robson Street Flagship store community with the running community, while embodying the lululemon lifestyle and culture.Successes:► Created and nurtured the largest and most engaged run group in the Vancouver community► Developed regional events, one of which was replicated across North America► Run Leader for Whistler Wanderlust, TED Conference (2 years) and Pacer for the SeaWheeze lululemon Half Marathon (4 years!)► Developed and managed the SeaWheeze Ambassador Experience Program► Featured athlete on lululemon athletica website, blog, and marketing campaigns

Chimp (Charitable Impact) is an online giving platform that connects people and businesses with the charities and causes that matter to them, allowing people to give how and when they want. Client life cycle management: • business development• on-boarding• long-term relationship management.• liaison between clients and cross-functional internal teamsSuccesses: ► Developed, onboarded, and managed relationships for Spartan Race Eastern Canada, BMO Vancouver Marathon Run4Hope Program, Team Finn Kids 4 Kids Cancer Ride, HOOPFEST (BC Wheelchair Basketball Society's largest fundraising event), etc.► Ambassador Program and Chimp Champions Program developmentEvent producer for company-wide industry events:• TechPong, an annual fundraising event with 20-30 tech companies in Vancouver.• Family Day at Science World, a fundraising event for Science World members and their families

Outreach and business development with athletes and events who were looking to create social and charitable impact through sport.Successes:► Activated Squamish50 on Chimp’s Charitable Platform► Created a charitable program for lululemon Robson Run Club► Developed the charitable initiative of lululemon’s #GivePresence Holiday Campaign

Canadian Education Forum is a national charity aimed at rethinking philanthropy to enhance innovative educational experiences. • Created strategic plan and policy framework• Managed budget• Board Member Management• Outreach to K-12, post secondary, and adult/community education institutions

• Volunteer recruitment and training, including creation of onboarding documentation• Sponsor acquisition and management• Manage all social media channels

• Produce all fundraising events in Vancouver• Solicit and acquire all in-kind sponsorship and prize donations• Oversee and train the Events Intern• Manage and oversee budgets for all events to review, reach, and meet fundraising targets.

Marketing / Sponsorship: • Develop a complete sponsorship program, including levels, entitlements, and contracts• Solicit/acquire existing and new sponsorship, as well as manage and maintain sponsor relations• Develop programs to recognize sponsors, partners, and key stakeholders, and enhance sponsor activation• Create, develop and implement a marketing plan to build an inaugural event brand• Develop revenue-generating programsSuccesses:► Sponsor Life Cycle Management for 15+ sponsorsManager, Rider Relations• Develop and manage “Rider Experience” program, including all VIPs and Special Groups• Create/manage the online registration process, package pick up layout and flow• Analytics, database management and reporting, including checking data integritySuccesses: ► Created a successful participant experiential program (99% approval rating)► Develop and manage the participant add-on and souvenir program.

Event Director for the Running Division - Turkey Trot and New Balance Fall Classic.• Creation/management of event budgets (increased profit on one event by 25%), • Acquisition of new sponsors and maintenance of sponsor relations• Strategic direction and implementation of marketing initiatives & strategiesSuccesses:► Increased profits by 15-25%

• Creation/management of event budget• Acquisition of new sponsors and maintenance of sponsor relations• Strategic direction and implementation of marketing initiatives & strategies• Create social media presence and build/maintain a new event website.Successes:► Increased profits to create an additional 65% charitable donation► Restructured management to create efficiencies and legacy planning► Rebranded the event to align with the target audience (sell out event by year 3)

• Create and implement marketing and communications strategy• Brand management. • Sponsor liaison and administrationSuccesses:► Develop, manage, and implement a marketing and communications plan, resulting in a 16% increase in participation over 2 years► Primary liaison for 20+ sponsors► Manage the Charity Program, raising over $1 million for charity.

Providing professional and administrative support in creating, planning and delivering corporate themed events, involving creative concept development; writing creative briefs and event proposals; formatting of proposals; coordination/booking of venues, talent, equipment and décor; photo library management; and on-site support as necessary.

Maintaining and improving business operations by providing a seamless and supportive administrative workflow, including:• event planning (National Client Conference, trade shows, receptions, staff meetings)• execute all tasks related to purchasing, accounts payable, billing, accounts receivable and financial reporting on a regular and per project basis• supervision/training of the Help Desk Administrator • support to the Sales & Marketing and Client Services Departments, including communications, promotional materials, training materials, documentation• office hardware/network systems support