Lya Rodríguez Email & Phone Number

Bitfinex.comProject Manager / Marketing Department (2023-present)As a Project Manager in Marketing, I successfully plan, executed, and oversaw multiple marketing projects from inception to completion. I effectively coordinate with cross-functional teams, managed complex timelines, and ensured that all marketing campaigns and initiatives aligned with strategic goals, consistently delivering them on time and within budget. My strong organizational skills, attention to detail, and ability to communicate effectively are instrumental in achieving successful outcomes, demonstrating my comprehensive understanding of marketing strategiesProject Manager, Global TranslationsSuccessfully managed the translation of the global website, Knowledge Base, Customer Support, and KYC processes for the cryptocurrency exchange Bitfinex. Delivered completed projects in Spanish (2021), Turkish (2021), Portuguese (2022), and Vietnamese (2023).Collaborated closely with external agencies, internal translation teams, and development teams to ensure timely and accurate delivery.Oversaw regular website language updates, expanding content to include Chinese (Simplified and Traditional) and Russian.Tether.toProject Manager, Website RedesignLed the 2022 website redesign project, coordinating across multiple teams including Marketing, Design, Front-end and Back-end Development, Legal, and Compliance.Ensured alignment between teams to deliver a cohesive and updated user experience on the Tether platform.Keet.ioKnowledge Base and Customer Support DevelopmentDeveloped the Knowledge Base and established procedures for Customer Support, enhancing user assistance and support documentation.

County Dublin, Ireland

• Solely responsible for recruiting over 100 corporate donors to Focus Ireland Shine a Light Night event. Shine A Light Night is the charities biggest annual event, generating over 1. 2 million in 2019.• Developed the Corporate Partnerships department and account managed various high profile companies from different industries, including Google, Facebook, B&Q and Bord Gáis Energy. • Responsible for educating the corporate donor base - visiting companies and giving presentations on the work and the results of the organisation. • Responsible for grant applications & ensuring funding is received for particular services. • Continuous improvement of communications channels. Creating and delivering graphics for EDMs, campaign pages and event materials using mailchimp.• Audinting, report and improvement of UX in Wordpress website.

County Dublin, Ireland

• Worked across three different departments, reporting to three different managers and delivering various tasks and projects. • Worked in the recruitment stage of campaigns, managing data, training telesales staff, being a Point of Contact, and liaising with external suppliers including designers, printers and digital media agencies. • Worked in the event management stage of campaigns - designed & ordered branded stock as well as creating event plans/critical paths & creating and delivering communications to donors. • Monitored & compiled reports on donations/income and account reconciliation. • Responsible for persuasive speaking in meetings with Major Donors and Corporate Partnerships prospects. • Responsible for grant applications and administrative tasks including coding income, maintaining office and event stock, daily mailing and providing excellent donor care service. • Designing & producing the artworks/assets. Developed the design plan for Digital Marketing campaigns.• Supported the transition to GDPR regulations and policies complaintsincluding Data management, communication and reporting.

County Dublin, Ireland

DIGITAL STRATEGY• Development of online/offline sales strategy for high-end fashion boutique.• Market segmentation, study personas, user flows and journey maps. Reviewing and developing new user experiences and critiquing the website on a detailed level and recommending and implementing improvements on both the front and back end.• Development of measurement plans, and implementation, for the platforms Facebook ads, Twitter ads, Instagram ads, Pinterest ads and Google Adwords.• Landing page optimisation following SEO and SEM and improving user experience, using WordPress. • Generation of reports and data interpretation using Google Analytics, Microsoft Excel and Hubspot. • Decision making of optimal chanels for different campaigns.SOCIAL MEDIA • Worked closely with PR agency developing brand identity. • Creating content on a weekly basis according to the different audiences on different platforms (Facebook, Instagram, Pinterest). Content included writing pieces, graphic design, videos, photography;usually these were complemented with print production including brochures and posters. • Schedule, publish and monitor content on the different platforms. Achievements include• Increasing followers on Facebook and Instagram (+25% in three months) • Increasing online interaction with the brand and increasing footstep into the shops by +20% YOY, thanks to complementing online/offline strategies. Lead a team of 4 managers to Leading the recruitment of social influers campaign to support the organisationpro bono.• Development of Communications suite for Corporate Takeovers including communications inside the participating companies, posters and post suggestions and improved processes.

Ireland

Start-up company aiming to tackle the gap between older adults and their use of technology via interactive personalised lessons. • Development of the Business Plan, operation processes and communication strategy. • Creation and development of the website: Content Marketing, SEO and PPC strategy. • Monitoring and management of all social media activity (Facebook, Twitter, Pinterest) Using Hootsuite and Hubspot.• Development of sales and marketing strategies and plans. Skills learned: - Business forecast, analysis and planning- Pitch delivery- Corporate finance

London, United Kingdom

• Worked closely with different departments in order to create profitable and scalable paid social strategies for customer acquisition. • Develop, execute and optimize digital campaigns via display ads, paid search/AdWords, display/retargeting and paid social advertising channels. • Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs. • Bi-monthly database maintenance and weekly data import. • Developed and improving Google Adwords campaigns including Long tail keywords. • Analysing and delivering writen reports using Google Analytics data and criticising/suggesting differnet strategies to improve customer journeys. • Managed a monthly budget of over GBP5,000 across different customer acquisition campaigns.

London, United Kingdom

Awarded for Delivering Added Value. Voted by colleagues and presented by management• Assist visitor's needs in different languages (Spanish, English and French) in other to exceed expectations, resolve queries and increase sales. • Developed Studio tour website in Spanish language being SEO responsive and proposing Adwords campaign. Clearly understand customer's needsExcellent listening skills: capable of communicating in a fluid, back-and-forth manner that engages, and invites an exchange of ideas. Ability to probe to clearly understand the customers’ needs.

London, United Kingdom

• Rate the results for specific search queries in order to ameliorate the search results for Google's algorithm. • Analysing and providing feedback on text, web pages, images and UX according to Content, Overall Design, Navigation, among other criteria. Skills learned:- SEO- UX design- Adwords

London, United Kingdom

- Supervised a team of 25 staff. Including work rotation schedule, HR policies, disciplinary actions. - Managed customers complains and refunds. - Managed end of day cash-flow reports and monthly income/expenditure reports.

London, United Kingdom

• Customer service and sales. Client-facing-role. • Support stock room, placing orders, forecasting sales and inventory counting. Achievements: • Constantly exceeding monthly targets. • Comission on sales over GBP2,400 to a single customer. • Congratulated multiple times for exceeding customer service

El Salvador

• Identify unattended markets, create new products and coordinate campaigns and promotions. Successful delivery of "Auto Seguro Campaign" for University students.• Analyse, review and contribute to activity on the Facebook and Twitter pages created for specific campaigns and promotions.• Respond to social media posts and development discussions.• Content creation for blog "Creating an Insurance Culture"

El Salvador

A two months internship program where I had the opportunity to work with five different departments inside one of the biggest insurance companies in the Central America region. Accomplishments:• Successfully designed the Social Media Campaign implemented for the fiscal year 2011/2012.

El Salvador

PUBLIC RELATIONS• Working with an external agency developing bi-monthly campaigns, PR and Marketing. • Brand spokeswoman, being weekly interviewed introducing new products and services on a TV talk show. • Events management, including catwalks, press conferences and coordinating CSR activities. GRAPHIC DESIGN• Creation of different pieces including newspapers ads, brochures and banners. ADMIN TASKS• CRM (Salesforce), data segmentation and analysis for direct e-mail, community management and posts in different platforms. Achievements:• Delivered over 5 press conferences. • Weekly interviewed at weekly TV show.

Master Of Business Administration - Mba, Business Administration And Management, General

Modules studied Management Perspectives and Practice Managing Technological Innovation The Dynamics of Strategy Entrepreneurship.

Postgraduate In Business Administration, Business Administration And Management, General

Certificate In Digital Marketing, Web Page, Digital/Multimedia And Information Resources Design

Bs Integrated Marketing Communication, Marketing

Certificate In Advertising, Advertising