Lydia Ume Email & Phone Number

Lagos, Nigeria

West Africa

Remote

Cocreate Copy is a boutique writing service for B2B SaaS companies. I work with clients like UserGems, NativeTalk and PackageX to develop and execute content marketing strategies that drive demand generation, user acquisition, customer education and product adoption. My services include writing blog posts, case studies/customer stories and developing.

• A post-graduate internship that provides hands-on professional training as part of the overall academic experience during my Masters program at Pan-Atlantic University. Responsibilities
• Identify and help address issues in the marketing funnel to prevent and reduce customer churn
• Find opportunities to rapidly grow customer acquisition
• Advise on ROI driven marketing strategies that drive the direction of funnels that are designed to convert
• Strategize with the Head of Growth on how to optimize pricing tiers for growth
• Develop, monitor and improve campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity

Nigeria, Ghana, Kenya

• Develop and implement a communications plan and provide leadership for special communication projects.
• Ensure initiatives and projects are communicated to key audiences, which include investors, impact funds, Private Equities, and customers.
• Develop strategies for utilising content across markets and create strong storytelling opportunities for brand visibility and building brand equity.
• Work with digital managers for brands to ensure all communication aligns with the brand’s tone of voice and communications strategy.
• Supporting the team in enhancing their communication skills by helping to write/edit blogs and publications and by providing feedback and guidance.
• Develop and edit internal communications for Accelerex Holdings and Accelerex Network

Developed and executed content strategies for Pandora and clients across sectors including FinTech, eCommerce, Supply Chain and Personal Brands.Managed editorial calendars and wrote B2B and B2C content assets (eBooks, SEO Blog posts, Newsletters, Social Media and Webpage Copy) for Pandora and clients.Developed an email marketing strategy for Pandora.

Nigeria

• Researching and creating effective digital and offlinecontent strategies for clients across different industries including eCommerce, Personal Brands and Nonprofits.
• Planning and writing strategic content in multimedia formats including social media content, web-page copy, blog articles and more.
• Managing the social media platforms of clients and developingnew strategies to improve key metrics.
• Collaborating with creative designers to produce graphics and ad copies thatappeal to the target audience.
• Providing professional administrative support to clients and assisting in managing information operations within the company.

• Tickled Media (now ParentInc) is a Media-Tech company and digital publishing house that focuses on content and community platforms for women. I work at Africa Parent, a parenting, health and lifestyle publication for.
• Wrote search engine optimised and ready-to-go articles within a timeframe. These articles ranged from Op-eds, long-form health articles, and short-form pieces on lifestyle and viral news.
• Developed articles that had the second highest ranking on the team, with over 40,000 readers per article.
• As a team, we increased the sites readership to 250000+ users within 1 year and 6 months.
• Coordinated with the design team for creatives required for articles like image banners, infographics and more

Master Of Science - Ms, Communication And Media Studies

Thesis: Evaluation of Social Media Advocacy for Gender Policymaking: A Study of #NigerianWomenOccupyNass Movement

Bachelor Of Arts - Ba, Education/English Language