Lydia is a highly motivated, results driven marketing professional with over 20 years’ experience working with international and local brands in Australia and the UK. Lydia has a proven record in developing new and innovative approaches to driving performance. A strategic and empowering leader, Lydia has successfully performed senior marketing roles for iconic brands including Suncorp, Telstra, Westpac and Vodafone. In the UK, Lydia was Head of Advertising & Communications for Orange, and Director of CRM for France Telecom.Lydia is currently General Manager at TrinityP3 – APAC’s leading Strategic Marketing Management Consultants, where she’s continued her experience with blue chip companies including IAG, Westfield, Suncorp, Uber, eBay, Diageo, IKEA, Vodafone, Cerebos, Optus, ME Bank, Macquarie University, Vicinity, Westpac, Charles Sturt University and DBS Bank. Her experience in leading projects to help develop high performing teams, drive marketing performance and innovation whilst maximising ROI provides invaluable expertise for clients.Graduating with a Master of Business – Marketing, and a Bachelor of Business - Management, Lydia combines her knowledge, research and business experience to help organisations achieve results.