Lydia Castillo Email & Phone Number

Chicago, Il, Us

Willowbrook, Il, Us

- Oversee the day-to-day management of Undone Beauty, Gourmand, and Lake & Skye marketing programs across Google Ads (Paid Search), Facebook Business Manager and Tik Tok (Paid Social), Affiliate and Email/SMS.- Partner with E‑Commerce Manager & Category Development Managers to plan and execute the digital marketing calendar and new product launches. - Partner with Social Media team for alignment on brand messaging, campaigns, and repurposing influencer content for advertising.- Partner with creative teams on design of advertising, email and text campaigns.- Setup and launch campaigns through Facebook Business Manager, Google Adwords, Tik Tok, Klaviyo (Email) and SMS Bump (SMS). - Manage paid media agency on planning and execution of digital advertising.- Oversee paid media planning: recommend spend by platform and tactic based on performance; Recommend additional channels based on campaign goal and audience.- Develop campaign and ad creative analytics. Make recommendations on ad creatives based on which creatives are best and worst performing.- Partner with Data Scientist for creation of reports and analysis of marketing data (Paid Media, CRM) via Google Data Studio.

Cincinnati, Oh, Us

New York, New York, Us

As a Senior Media Planner at Finn Partners, my responsibilities include (but are not limited to): - Assisting with copywriting across organic and paid social media campaigns, client presentations, new business, proposals, and external communications - Creating, maintaining and adhering to internal and external process documents, templates, and procedures- Coordinating with internal teams and external partners to evaluate, implement, and maintain digital media campaigns- Developing and implementing integrated marketing campaigns based on client objectives, from Brand Awareness to Lead Generation, which includes recommending channels, content, target audiences, advertising spend, media plan execution, tagging of landing pages, campaign management, optimizations, and reporting- Managing advertising spend across various channels including (but not limited to) Display, Paid Social Media, Paid Search, OOH, and OTT- Managing the tagging and tracking of campaign landing pages to properly capture events/actions - Participating in client status calls with various levels of stakeholders to provide campaign updates and optimization recommendations- Providing weekly, monthly, and quarterly campaign analysis through reporting and on weekly client calls- Training more junior level colleagues on digital marketing tactics for social media, keyword research, and copywriting

Chicago, Il, Us

Chicago, Il, Us

As a digital media associate at Tech Image:- Organic Social Media I create daily posts for our clients on Facebook, Twitter, Linkedin, Instagram, and YouTube. This includes drafting compelling copy to increase engagement and awareness for our clients, working with the Media Relations team to incorporate placements into the content calendar and to align with their strategies, and creating social media strategies to increase client's KPI's. - Paid Social MediaI create, execute, and manage paid social media campaigns for our clients on Facebook, Twitter, LinkedIn, Instagram, and YouTube to target their key markets across varying industries including WIFI networking, financial insurance, mobile applications, industrial and mechanical engineering, UAVs/drones, data storage, and more. - Influencer Management and ContestsI support with management of Instagram influencer campaigns in the Construction Technology space from compiling relevant influencers, reaching out to individual influencers, shipment of product, content posting adherence, and reporting. - Digital Advertising - Google AdwordsI create, execute, and manage PPC/CPC campaigns including videos and search ads to increase brand awareness and increase sales. The campaigns are primarily on WIFI networking, hospital management, and Android applications. - Landing Page Optimizations (Wordpress, Unbounce)I help the Digital Marketing Manager with campaign landing page optimizations on Wordpress and Unbounce based on the most page actions to increase performance. - Account Management/AdministrativeWhile these are my daily activities, I also write for and co-manage the Tech Image blog (hosted on Wordpress), help with RFP presentations, and create monthly reports for clients.

Los Angeles, Ca, Us

Generate, edit, publish and share music related posts that build meaningful connections and engage community members. Interview music artists and industry professionals for exclusive features. All while performing ongoing keyword discovery, expansion and SEO. I also assist with promotion of 6AM Group through social media channels including Facebook and Twitter.

Burr Ridge, Il, Us

Collaborated with the internal design team for the creation of marketing collateral, trade show materials, emails, landing pages, and webinars. Drafted and published blogs on behalf of CMO for our Mx blog and the BMA Chicago blog. Co-managed corporate socials including Twitter, LinkedIn, Facebook, and Instagram. Collaborated with email marketing manager to assist with list segmentation and campaign reporting analysis. Assisted with social media reporting and analyze campaign effectiveness for optimization. Coordinated corporate digital media purchases for PPC and CPM campaigns with publications and social channels. Performed lead qualification and prospect research analysis. Provided support for all ad-hoc marketing projects.

Burr Ridge, Il, Us

Dialed an average of 200 calls per day, while telequalifying an average of eight leads per day. Assisted with optimizing calling scripts, structure and system.

Elmhurst, Il, Us

Developed and delivered promotional holiday giveaway items including a hand mitt (relevant because it is a hand surgery practice), cupcakes, and gift baskets. Organized and coordinated holiday lunches and dinners for our top contributing clients. Attended holiday dinners to assist Marketing Director with event organization and client engagement. Assisted with Marketing Database organization and data entry.

Provided childcare for three different families in Forest Park, Oak Park, and Burr Ridge. Children were through the ages of 1 year old to 12 years old. My duties included picking up and dropping off at activities, preparing lunch and dinner, engaging children in physical and mentally stimulating exercises, providing assistance with homework, and teaching Spanish.

New York, Ny, Us

Conducted qualitative market research on our student body for experimental marketing, direct marketing installations and sponsorships. Drafted the event marketing plan and distributed event press releases to Chicago media outlets. Assisted with social media campaign through Instagram, Twitter, and Facebook. Assisted the sponsorship team with the creation of sponsorship packages, which resulted in successful partnerships with The Chicago Public Library, Stan's Donuts, and Peet's Coffee.

Assisted with social media and direct mail marketing. Provided customer service support.

New York, Ny, Us

Updated class fliers and brochures for distribution at trade shows with Photoshop and Illustrator. Provided excellent customer service to trainees. Assisted with research and development for new prospects. Worked with the CRM tool Salesforce for data entry. Provided administrative help to branch manager and account manager.

Bloomington, Illinois, Us

Exceeded monthly sales quotas in automobile and home insurance. Went business to business to generate awareness and development for State Farm's Business Insurance line. Managed Spanish speaking accounts through superb customer service and retention.