Lydia Lui Email & Phone Number

Singapore

Singapore

Driving storytelling through storyboards for the following series:• 123 Number Squad!• Counting with Paula • Paula and Pals• Leo the Wildlife Ranger — It's Hero Time!• Strawberry Shortcake — YouTube Shorts

Singapore

• Developed creative concepts and ideas through concept art decks, style guides and storyboards to visualize client's visions for their animation and live-action film videos. Key works and clients involve:- Dettol 80th Anniversary Television Commercial- Ministry of Education (MOE) – CPPD, SEB Programmes- Info-comm Media Development Authority (IMDA) – PDPC - Better Data Driven Business Programme - National Library Board – Book Bugs: The Rescuers of Stories Lost (Trailer), Mapping the World: Perspectives from Asian Cartography• Managed the internal 2D Illustration and Animation team and built rapport between peers and guaranteed the quality of animation visuals and assets created for 2D animation projects.• Led animation projects alongside Producers and Directors with a strong knowledge of different animation pipelines from 2D drawn animation, vector-based visuals, Motion Graphics Animation, and 3D animation to streamline production and deliver assets efficiently.

Singapore

• Efficiently utilized Adobe After Effects to create 2D character animations for an upcoming children’s cartoon series commissioned by Mediacorp and in conjuction with Stardust Stories.• Worked closely with the animation team and graphic design and asset creation team to produce character animations according to the creative director’s guidelines.

Singapore

• Leveraged on Adobe Photoshop to develop CG assets such as the layout for character gacha bannersand banner frames for the titles ‘Dissidia Final Fantasy Opera Omnia’ and ‘Winning Post’.• Partnered with the CG 2D/UI team and the Game Design department with the creation of animatedcharacter banners, 2D combat effects and digital illustrations for the upcoming mobile title of‘Romance of the Three Kingdoms’ and an unannounced title.

Singapore

• Worked on ‘Little Red Bard: Shakespeare in the realm of animated documentary’, an animationResearch Project by NTU School of Art, Design and Media (ADM), led by Professor Hans Martin Rall forthe International Conference on Illustration and Animation.• Intuitively assisted seniors and fellow peers with the use of TVPaint in the addition of colors and linework to complement the visual flow and look of the 2D animation against the live motion capturefootage of the actors.

Bachelor Of Fine Arts - Bfa, Digital Animation (Visual Effects)

Gce 'A' Level

Activities and Societies: Vice-President of SRJC Symphonic Band