Lydia Shaw

Lydia Shaw Email and Phone Number

Change Management | Brand Strategy and Implementation | Project Management @
Lydia Shaw's Location
Melbourne, Victoria, Australia, Australia
Lydia Shaw's Contact Details

Lydia Shaw work email

Lydia Shaw personal email

n/a
About Lydia Shaw

Currently based in Melbourne, I have worked nationally and internationally for commercial, Government and Not-For-Profit entities across industries including construction, health, sport, financial services, major events, and media. Brand development and implementation, brand asset management, marketing and project management are my core strengths and I've developed and delivered national marketing campaigns; undertaken corporate brand audits to reposition brands through refresh and rebrand strategies; and led large-scale brand implementation projects. Responsibilities have included strategic marketing and communication planning and project management; overseeing creative design, production and application; coordination and management of internal and external stakeholders; financial forecasting and budget control; project tracking, analysis, risk management and report generation. I have also recently added change management expertise to my skill set to further support clients with transformation and transition projects.I have a sound understanding of project strategy development from concept through to activation, evaluation and continued learning cycles, and am adept at delivering large complex multi-channel projects in challenging environments. I can remain focussed on the broader strategy while also paying attention to the detail while engaging cross-functional teams.In addition (and often in parallel), I have operated a freelance commercial and portrait photography business in the Middle East that I developed from start-up through to a thriving business with clients including high-end luxury local and international brands. I also introduced photography and post-production training courses to expand the business.I am a resourceful self-starter who enjoys a challenge and implementing workable solutions.EXPERTISE- Change Analysis & Management- Brand Strategy, Management and Compliance- End-to-End Marketing and Communications Campaign Management- Brand Implementation- Public Relations and Media- Stakeholder Management- Contract Management- Project Management- Budget and Resource Planning- Training Development and Delivery- Photography and Post-production

Lydia Shaw's Current Company Details
Lydia Shaw Consulting

Lydia Shaw Consulting

Change Management | Brand Strategy and Implementation | Project Management
Lydia Shaw Work Experience Details
  • Lydia Shaw Consulting
    Principal
    Lydia Shaw Consulting Jun 2007 - Present
    Melbourne, Australia
    Supporting clients and agencies with end-to-end brand implementation and digital transformation projects. Guiding clients to define their brand and positioning; produce brand assets and guidelines; identify target market segments; develop short and long-term marketing strategies; and facilitate go-to-market campaigns and analysis. Supporting all transformations with change management methodologies and frameworks.Services:- Project management of brand transformations and implementation, including change management support- Brand architecture review and revision- Manage brand development from creative concept through to guideline development- Application of brands across websites, mobile apps, social media, digital, print, signage, 3D, environmental- Brand asset management and quality control- Market research and analysis including digital media analytics and metrics- Development of integrated marketing and communications plans, activation and monitoring- Management of cross-functional teams- Expertise in digital marketing and traditional media channels- Review and revision of internal process and systems to maximise efficiencies and customer experience- Produce project plans including controls, risk mitigation, budget management and reporting- Staff training, engagement and development- Stakeholder management of internal and external entities- Content development for marketing and communication channels- SEO and SEM review and guidance- Professional photography- And much more...
  • Lydia Shaw Photography
    Professional Photographer
    Lydia Shaw Photography Jan 2011 - Present
    Melbourne, Victoria, Australia
    For more information please go to: linkedin.com/in/lydiashawphotography
  • Smc - Solution Minds Consulting
    Change Consultant
    Smc - Solution Minds Consulting Aug 2021 - Oct 2021
    Melbourne, Victoria, Australia
    SMC is a Perth-based consultancy group committed to supporting Australian and New Zealand SMEs to implement digital transformations. Reporting to the Change Program Lead, I was responsible for supporting the project and change management teams with delivery ERP transformation for clients.Scope of work included:- Maintaining the training schedule and training needs analysis documentation- Updating and moderating the Business Impact Assessment documentation- Developing change Readiness Assessment surveys and analysis utilising MS Forms and Power BI- - Implementing the training materials register, and developing training materials drawn from could-be process maps, in-depth software training and liaison with SMEs- Managing the training schedule with the Project Manager, Vendor and client- Supporting project governance and communications for the steering committee, senior management and leadership teams
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  • Symal Group
    Brand Project Manager
    Symal Group Jun 2020 - Dec 2020
    Melbourne, Victoria, Australia
    Symal is a privately owned Tier 2/3 civil construction business with offices in VIC, NSW and QLD and plans for further national expansion. They currently work across a wide variety of sectors including, transport infrastructure, rail, ports, airports, energy and resources, water infrastructure, justice, defence, remediation, structures, and community infrastructure. Clients include Tier 1 contractors, transport authorities, government agencies, local councils, service authorities and private clients.In mid 2020 they rebranded to Symal from Civilex Group, and changed the names of two SBUs from Conset to Symal Structures, and Civilex to Symal Infrastructure. They also introduced an endorsed brand strategy for the other brands under the group umbrella.I was contracted to manage the implementation of the new Symal brand; support the marketing team with communications strategies for the brand rollout, and develop the marketing strategy framework and tools for 2021; engage brand ambassadors; develop and deliver brand training for staff; and oversee production of brand assets.The scope of work included:- Project plan development and delivery- Brand architecture review and revision- Brand audit and management of rebranding items including uniforms and PPE, vehicles and plant, signage, marketing collateral, digital platforms, forms and documents- Working with a third-party agency to develop a suite of Microsoft templates for five separate SBUs- Support the onboarding of a new acquisition - Manage the rebranding of internal forms and documents across the business- Train staff on the new templates and procedures- Develop key messages for internal and external stakeholder communications
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  • Kidney Health Australia
    Marketing Campaign Manager
    Kidney Health Australia Jul 2018 - Jun 2019
    Melbourne, Australia
    Kidney Health Australia is a not-for-profit and the peak body focussed on actively promoting good kidney health through education, advocacy, research and support. Reported to the GM of Fundraising and Marketing and supported the Marketing and Communication team, delivered corporate events, and managed the annual national awareness and fundraising campaign: Kidney Health Week (KHW)- Led the development, implementation and evaluation of the KHW campaign, and achieved the targeted 10% increase in Kidney Risk Test respondents- Managed internal and external stakeholders, suppliers including printers, design agencies, media and PR agencies, International Society of Nephrology, the City of Melbourne, and partner organisations- Oversaw all media management including media platform monitoring through Meltwater, relationship development and coordination between journalists, internal spokespeople and case studies- Produced written and visual content for newsletters, media releases, website and eDMs- Delivered the 50th Anniversary Celebrations at Governor General House in Sydney, the launch of a new Transplant House in Adelaide, and research funding awards in Melbourne
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  • Doha 2006 Asian Games
    Brand Project Manager
    Doha 2006 Asian Games Dec 2005 - Apr 2007
    Qatar
    The 2006 Doha Asian Games was the first large multi-sport event ever hosted by Qatar and the mandate was to deliver an Olympic Standard event. The organising committee assembled a global team of expert staff and suppliers to meet the brief.I was contracted to deliver the city brand programme, which comprised two distinct programmes. The first was to generate event awareness, community engagement and support. The second programme was a wide-spread brand application in the lead-up to and during the event to create high visibility of the brand; support the sponsors; and create media opportunities for photographers and broadcast.Achievements:- Introduced unique large-scale branding opportunities to Qatar including projections, 3D structures and giant building treatments- Navigated through a complex and bureaucratic Government system to identify and engage all the necessary stakeholders to provide approval and support for the programmes- Led the project team through creative design, production, installation and decommission phases- Managed a budget of USD$17M- Delivered on time and under budget- Quality control to ensure brand standard
  • Manchester 2002 Commonwealth Games
    Brand Project Manager
    Manchester 2002 Commonwealth Games Jul 2001 - Dec 2002
    Manchester, United Kingdom
    Manchester hosted the Commonwealth Games in 2002 and I was contracted as a core member of the small brand team to deliver a precinct and transport programme. The scope included 50 venues, main city transport hubs (airport, bus stations, rail stations) and 6 regional municipality streetscapes. Achievements:- Successful internal and external stakeholder management to produce and install the games brand touchpoints throughout Manchester and surrounding municipalities- Co-managed budget of GBP1.5M- Clean venue management to support sponsor brand protection- Implemented community initiatives to develop merchandise- Project delivered on time
  • Better Homes & Gardens Tv
    Product & Promotions Manager
    Better Homes & Gardens Tv Jan 2001 - Jun 2001
    Sydney, Australia
    Better Homes and Gardens is a national lifestyle magazine and TV programme and my role was to coordinate between the two platforms, Channel 7, the website team, advertising sales and the external clients to develop cross-promotions and brand opportunities, identify sponsor opportunities, and to strengthen client relations. I also managed the on-air talent for publicity.Achievements:- Negotiated new product sponsorships to support the magazine and TV show- Developed a national gardening competition to encourage audience readership, viewership and engagement, and also support advertising client, Yates- Liaised with the marketing team to produce the multi-channel marketing and communications plan to support the gardening competition initiative- Relationship management with on-air sponsors
  • Sydney 2000 Olympic Games
    Brand Project Manager
    Sydney 2000 Olympic Games Dec 1999 - Oct 2000
    Sydney, Australia
    The Sydney 2000 Olympic Games is still considered one of the most successful delivery of a games to date. I was contracted to work on the Interstate Football brand programme (Brisbane, Canberra, Adelaide and Melbourne) and was responsible for delivering all of the event branding and wayfinding signage across competition venues, transport hubs, athlete village, media village, city lives sites, and the cityscape itself. There were more than 50 individual sites across the programme.Achievements:- Successfully delivered project on time and under the allocated budget of AUD$1.5M - Managed the design, production, installation and decommission phases- Stakeholder management of external suppliers- Coordinated remote interstate teams
  • Sydney 2000 Olympic Games
    Marketing Assistant
    Sydney 2000 Olympic Games May 1999 - Feb 2000
    Sydney, Australia
    Reported to the Marketing Manager for Interstate Football and coordinated the development and implementation ATL and BTL marketing campaigns to generate corporate sponsorship and ticket salesAchievements:- Managed the production of the Olympic football commercial for TV and cinema- Supported the implementation of the multi-state ticket marketing and corporate suites sales campaigns which targets 10% above target- Coordinated communications with interstate Government counterparts
  • Foxtel Pty Ltd
    Operations Department Assistant
    Foxtel Pty Ltd Apr 1997 - May 1999
    Sydney, Australia
    Administrative support to the Broadcast Manager, the Operations Manager and 7 Departmental Heads. The Operations Group included the Graphics Department, Studio Operations, Editing Suites, Tapestock Library, Master Control, Broadcast Operations, and Facilities. The Operations Department was responsible for delivering on-air broadcast and supporting external channel clients.Achievements:- Introduced systems and controls for budget and inventory management- Project plan development for new facilities rollout- Administrative support as required

Lydia Shaw Skills

Management Digital Channels Project Management Quality Control Social Media Marketing Contract Management Photography Copywriting Advertising Brand Development Strategic Planning Strategy Social Media Marketing Budgets Branding And Identity

Lydia Shaw Education Details

Frequently Asked Questions about Lydia Shaw

What company does Lydia Shaw work for?

Lydia Shaw works for Lydia Shaw Consulting

What is Lydia Shaw's role at the current company?

Lydia Shaw's current role is Change Management | Brand Strategy and Implementation | Project Management.

What is Lydia Shaw's email address?

Lydia Shaw's email address is ly****@****.com.au

What schools did Lydia Shaw attend?

Lydia Shaw attended Monash University, Tafe Southwest (Formerly Southern Queensland Institute Of Tafe), The University Of Queensland.

What skills is Lydia Shaw known for?

Lydia Shaw has skills like Management, Digital Channels, Project Management, Quality Control, Social Media, Marketing, Contract Management, Photography, Copywriting, Advertising, Brand Development, Strategic Planning.

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