Lye Cwan Ng Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Helping Enterprise clients use Vyond to create engaging videos. Continually strategizing with the team to reduce churn as well as grow accounts.

San Francisco Bay Area

Relocated to the San Francisco Bay Area. Took a career break to work on personal projects and some freelance jobs but have been mainly focused on family. Looking to restart my career in account management, customer success or similar function roles in the Bay Area.

Shanghai

Responsible for developing strategy for client campaigns and assisting in proposal development. This involves competitor research and analysis, fully understanding the client's brand and producing presentation decks. As lead of the account management team, am also responsible for managing resources appropriately according to project load, maintain day-to-day contact with key clients and oversee all projects to make sure they are on-time, on budget and delivering desired results by performing constant analysis of results and optimizing based on the performance data. Cultivated and maintained key client relationships that drove renewals and new business. Hosted weekly and ad hoc status meetings to ensure client satisfaction in an ever changing environment. Led projects that required leading communication between internal and extrenal resources, including clients and vendors across different countries. Regularly participated in brainstorming sessions with creative teams for the purpose of content creation for proposals and on-going campaigns. Assisted in building up the account management team for this startup; including interviewing and selection of suitable candidates. Also provided training and guidance to develop and grow the team.Clients include Bloomberg, Intercontinental Hotels Group and Dorel with projects involving social media campaigns, website development and e-commerce.

Shanghai

Worked on the Absolut account, specifically on the launch of China's first limited edition bottle. Main contact person between agency and client. Provided client management across the board for the account which includes digital, ATL and BTL. Led all communication between clients and agency, and hosted all status meetings and proposal presentations. Ensured all clients' requests and issues were addressed by the appropriate team and delivered solutions back to the clients. Primary focus during my time there was digital and included website development, social media seeding, content strategy and creation.

Kuala Lumpur, Malaysia

Headed the sales team for the JUICE and MiNT brands across print, online and events. Hit all sales targets with a majority exceeding given target by ensuring renewals, upsells, as well as new business. Built and maintained key client relationships which included brands such as the Pernod Ricard group, Johnnie Walker, Levi's, Carlsberg and Nike.Major projects include: - Signing on and managing editorial content series for Martell VSOP's Rising Personalities campaign- Signing and managing a series of Nike fashion spreads conceptualized and produced by JUICE

Kuala Lumpur, Malaysia

JUICE is Malaysia's leading street culture and nightlife magazine. It is the holder of the Gold Award for English Lifestyle magazine by the MPA (Magazine Publisher Association) Malaysia Magazine Awards.Oversee and manage all advertising aspects of JUICE magazine from advertising sales in the magazine to event sponsorships for JUICE owned events and also client contracted events. Involved in brainstorming sessions and head advertising sales for future JUICE products besides the main magazine.Major projects included: - Signing and managing the "Johnnie Walker presents The Knowledge" series with presence spanning on-ground events across the country and monthly editorial content in JUICE- Management of Tiger beer's 75th anniversary microsite campaign

Kuala Lumpur, Malaysia

Given charge of a few key accounts with main focus being to expand JUICE's client base. Heavily involved in events from conceptualization to execution stages.

Kuala Lumpur, Malaysia

Responsible for reaching out to new clients in an effort to grow advertising revenue for JUICE and PM magazines

Kuala Lumpur, Malaysia

Responsible for selling media space on the Catcha.com portal and, selling and managing production of campaign microsites for clients.

Master'S Degree, Information Management & Systems

Bachelor'S Degree, Information Technology