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Passionate interactive designer and digital marketer with 15+ years of experience in the design and execution of digital marketing efforts. Detail oriented with demonstrated expertise in visual design, HTML/CSS, SEO, motion graphics, and process optimization. Selected accomplishments include:• Modernized marketing efforts by establishing a digital approach, boosting website traffic 225%+ through demand and lead generation efforts, SEO, social media marketing, and compelling video content—cutting initial sales effort by 50% while optimizing lead routing and support inquiries.• Directly saved company $150K per year and significantly increased customer engagement by conceptualizing, delivering, and maintaining an online, customer-facing training portal and its content. Also served as the sole customer support for its ~63K users.• Served as the go-to subject matter expert for evaluating and implementing new technology, supporting existing processes, and mentoring new hires. Earned reputation as trusted collaborator and mentor by coworkers.• Led digital efforts across 11 brands, Increasing efficiency and effectiveness of automated marketing, pay-per-click (PPC), social media marketing (SMM), email communications, landing pages, online surveys, display signage, and event materialsEmail: brian.lynch@lynchbox.com
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Digital Marketing ManagerSc LabsIndependence, Mo, Us -
Digital Marketing ManagerSc Labs Aug 2019 - PresentSC Labs is one of the first independent analytical institutions to recognize the importance of promoting cannabis safety through education, testing and certification. We provide potency, pesticide, terpene, and microbiological testing for the emerging cannabis industry. -
Digital Marketing ManagerAbbott Oct 2017 - Feb 2019Kansas City, MoLed digital efforts for Abbott's U.S. Toxicology family of businesses, including websites, email, PPC, marketing automation, surveys, online training, and video. Collaborated with other digital marketing professionals across the globe to deliver quality solutions under tight deadlines. -
Web Content ProducerAlere Nov 2013 - Oct 2017Overland Park, KsContinued with responsibilities for eScreen, while adding support for 11 Alere Toxicology businesses. Trusted to maintain 11 corporate websites, design and deploy customer communications, Oversaw the creation of an online training portal, then tasked with managing and supporting it—saving the company $150/year. Ensure brand consistency across numerous divisions while delivering compelling digital content.
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Creative Services ManagerEscreen Nov 2010 - Nov 2013Overland Park, KsPromoted to handle all creative output, both interactive and print. Continuously measured and optimized company site. Executed marketing automation, drip campaigns, customer notifications. Liaised with IT to update internal and customer-facing portals. -
Creative Marketing SpecialistEscreen Nov 2008 - Nov 2010Recruited to digitize eScreen marketing efforts. Built a library of interactive, impactful web videos, rebuilt company website. -
Creative SpecialistSoftvu Mar 2007 - Oct 2008Overland Park, KsI maintained the website, provided web design, HTML/CSS development, flash animation, and video post production to both SoftVu and their clients. -
Creative SpecialistUniversity Of Central Missouri - University Relations May 2004 - Mar 2007Design University print pieces such as brochures, posters, identity and ads. Primary designer of the quarterly alumni publication UCM Today. Worked closely with printers to preflight and ensure high-quality end products.
Brian Lynch Skills
Brian Lynch Education Details
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Summa Cum Laude
Frequently Asked Questions about Brian Lynch
What company does Brian Lynch work for?
Brian Lynch works for Sc Labs
What is Brian Lynch's role at the current company?
Brian Lynch's current role is Digital Marketing Manager.
What is Brian Lynch's email address?
Brian Lynch's email address is br****@****ott.com
What is Brian Lynch's direct phone number?
Brian Lynch's direct phone number is +147927*****
What schools did Brian Lynch attend?
Brian Lynch attended University Of Central Missouri.
What skills is Brian Lynch known for?
Brian Lynch has skills like Photoshop, Illustrator, Indesign, Flash, Dreamweaver, Fireworks, Illustration, Graphic Design, Adobe Creative Suite, Adobe Acrobat, Web Design, Html.
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Brian Lynch
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Brian Lynch
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