Lynda Cavalera (Gaicd, Fami, Cpm) Email & Phone Number

Australia

Primary responsibility is for growing the company, in revenue and audience growth. Mandate includes building the strategic roadmap and plan for growth and scale. Function responsibility includes, marketing, sales (recruitment), admissions and placements, as well as looking to align and optimise activities across the organisation to facilitate growth.

The mission of Teach for Australia is to grow a community of leaders committed to equity for children, by recruiting and developing exceptional people to teach and lead across Australia. As a member of the ELT, my key responsibility is to deliver this through increasing our brand awareness and recruiting exceptional leaders.

SGS is the world’s leading testing, inspection and certification company. Key responsibilities included building and managing sales and marketing teams across all product and service areas, looking after Australian, Papua New Guinea, USA, Asia and European markets.

Australia

Australia

AMI is Australia’s leading professional association for marketing professionals, academia and thought leaders in Australia and internationally.In Oct 2015, I was elected to the National Board, in 2017 I was elected Deputy Chair, and in 2019 elected as Chairperson. (This is a volunteer position.)

Melbourne, Australia

Responsible for revenue and growth via diversification of income streams, new products and services, and campaigns.

Australia

Key responsibilities:Organisational & digital transformation: Delivered a sector best practice marketing and sales function. Included digital transformation of function.Global brand & CX strategy: Lead the development of the RMIT brand and segments strategy to deliver RMIT’s customer experience globally and deliver a differentiated position in market.

Australia

Melbourne, Australia

Responsible for overall Marketing strategy, planning and execution of all key initiatives across the full marketing and communications function with the key focus on creating a unique and compelling brand in a very cluttered, competitive and homogenised market. As the key driver of the unique and bold brand campaign, the business substantially increased.

Australia

Offering consulting services to a range of retail, energy, financial services, government, publishing and technology clients. - including strategy, branding, PR, and communications.

Australia

With responsibility for consumer marketing strategy, brand management and integrated campaigns across all retail products for Australia's largest retail network.

Australia

Responsible for consumer and business marketing strategy and implementation across all superannuation, investments and life insurance products and services. Aviva Australia was acquired by NAB/MLC in 2009.

Australia

Completed a review and realignment of the brand positioning for all commercial cards, including development of customer journey map for all products: and improved customer experience at some key pain points bringing to life the brand positioning, promise and story whilst also achieving cost savings for the business.Held responsibility also for sponsorship.

Australia

Rebranded IOOF: Based on extensive market research and identification of marketing positioning opportunities, delivered new brand positioning, identity, and campaign.Marketing strategy & execution:Included delivery of all customer communications & campaigns to help achieve organisational objectives. Included key PR and communications management.

Australia

Marketing strategy development and execution, with a strong commercial and results focus, across various business units and product portfolios such as ANZ Private Bank, ANZ Trustees, financial planning, geared solutions and wealth management.

Australia

Marketing strategy and execution responsibility across wealth products and distribution. Included responsibility for integrated communications, PR and brand.Rebranded the three adviser dealer groups with differentiated brand positioning, promise and story. As part of this key initiative, developed the CVP and customer segmentation strategy for each brand.

Gaicd

Master Of Business Administration (Mba), Business Administration And Management, General

Post Graduate Degree International Business (Marketing)

Certified Practising Marketer (Cpm), Marketing

Bachelor Of Applied Science (Basc)