Lyndan L. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mobility Consumer Acquisition - ProspectingCo-lead of DE&I Squad for Consumer Pricing & Acquisition business unit

Toronto, Ontario, Canada

Seasonal ConfectioneryManaging Turtles, Christmas, and Multicultural Confectionery brand strategy.Co-lead of the DE&I in Marketing workgroup to establish and integrate diversity, equity, and inclusion initiatives across full marketing value chain for Nestlé Canada.

Toronto, Ontario, Canada

Healthy SnackingManaged a national brand launch in a new business segment for the company.Co-lead of the DE&I in Marketing workgroup to establish and integrate diversity, equity, and inclusion initiatives across full marketing value chain for Nestlé Canada.

Toronto, Ontario, Canada

Brand Marketing - Confectionery New Revenue Brands

Toronto, Ontario, Canada

Product Commercialization - Confectionery Innovation & Renovation

Toronto, Canada Area

Metro, Food Basics, and Jean Coutu Ontario & Quebec Customer Account and Retail Sales Development

Vancouver, Canada Area

COMM 202 (Career Fundamentals) is a course that prepares commerce students in professional career development, consisting of lectures and TA-led tutorials.Plan and teach lessons to 120 students on topics such as cover letter and resume writing, networking, job search strategies, and interviewing.

Toronto, Canada Area

Working in the retail marketing department, I was part of the Shopper Insights team, where through my projects, I also worked closely with the customer sales team, the retail category development [RCD] team, and the business development team.Some of my projects included developing and launching a new post promotion analysis scorecard that leverages shopper data from Precima Top Shelf, creating a resource tool to support the RCD team in strategic planning, conducting a performance analysis on PC Plus offers, and analyzing the impact on shopper behaviour after a refresh of the Palmolive portfolio.

Vancouver, Canada Area

The BC Liquor Distribution Branch [BCLDB] is one of the largest distributors and and retailers of alcoholic beverages in Canada, with approximately 200 retail stores. During my work term, I conducted projects for the Executive Director and Category Managers of the retail team. Some of these projects included the development of a new pricing strategy, SKU rationalization analysis, and identifying expansion opportunities for the tasting program.

Vancouver, Canada Area

Etsy Vancouver is a collective community of creators of vintage pieces, innovative designs, and craft supplies. Local artists and fans of Etsy come together from the mutual interest of handmade goods and through Etsy Vancouver, receive updates on opportunities to grow their business and keep in touch with their creative community. Each year, Etsy Vancouver hosts its largest market: Etsy Made in Canada in conjunction with the other Etsy pop-up markets happening in major Canadian cities. I first started on the Etsy Vancouver team as a Social Media Specialist, where I built Etsy Vancouver's social media channels from scratch and managed these channels during the market event. After showing my dedication, commitment, and success in this role, I was promoted to become a Marketing Campaign Manager. In this role, I developed and executed various campaigns that engaged vendors and guests prior to and on the day of the market. I also oversaw a subcommittee who supported the marketing and communications initiatives of Etsy Vancouver.

Toronto, Canada Area

Pet brands: Milk-Bone, Nature’s Recipe, Pup-Peroni, Kibbles 'n Bits, Jerky Treats, Snausages, and Meow Mix.Worked on various projects involving category and brand analysis using Nielsen MarketTrack, monthly consumption analysis, product innovation, SKU prioritization strategies, merchandise display commercialization, creative development, and website updates. I interacted with cross-functional teams within the pet division and also managed agency relationships.

University Of British Columbia

Young Women in Business [YWiB] UBC is a non-profit organization dedicated to connecting and fostering emerging female student leaders in the business community with the resources and support that will help them reach their fullest potential. YWiB UBC fulfills this mission by hosting varioius personal and professional development workshops, networking opportunities, philanthropic intiatives, and a mentorship program.My experience with the YWiB UBC executive team started as the VP Events, where a year after that, I become the co-president of the 2015-2016 executive team. During this time, our club doubled our membership numbers, achieved affiliation with the Commerce Undergraduate Society, and was selected as recipients of two schoolwide awards awards for community impact out of over 400 UBC clubs.

SPARK Creations is an organizational culture consulting company that supports its clients throughout various stages of culture development such as culture design, culture learning, and culture creation. SPARK engages employee participants by hosting various workshops, corporate retreats, and team bonding events.During my internship, I conducted a strategic analysis on a potential market that SPARK could pursue as a source of funding, presenting my final recommendations to senior management. I also developed various digital marketing assets that were used for the company's social media channels. My largest project consisted of managing a client engagement event that involved over 70 employees.

Vancouver, Canada Area

The REVEAL Business Group strives to foster growth in young business leaders. The group's annual competition consists of an online simulation and various live mini-challenges, providing students with the opportunity to apply their classroom knowledge and test their business acumen. As the Logistics Captain, oversaw the day of event operations to ensure strategic flow in the execution of the competition timeline. In addition, I took intiative to manage REVEAL's sponsorship portfolio, establishing over ten new business partnerships. I also led a team of 10 competition ambassadors who were tasked to drive engagement and competition participation.

Vancouver, Canada Area

For over 50 years, Big Sisters of BC Lower Mainland has been committed to helping thousands of at-risk girls reach their full potential through female mentorship in the community. Big Sisters offers three programs to support female youth: the Big Sisters Mentorship Program, Study Buddies, and Go Girls.The Big Sisters staff members recognized my strong work ethic and effective communication skills and offered me a position of Events & Fundraising Coordinator after volunteering with the organization for about a year. In this position, I was the lead of the silent auction portion of the annual Big Sisters Gala, the organization's pivotal fundraiser.

Bachelor Of Commerce (B.Com.) With Honours, Specialization In Marketing, Sauder School Of Business

Bachelor Of Commerce - Bcom, Marketing With Honours

Competitions: Marshall International Case Competition, Sauder Summit International Case Competition, Jeux du Commerce [JDC] West.