Leading a team of marketing professionals who help residential customers save energy, shift energy, power EV’s and move into renewable energy options.

♦ Leading a team of five marketing staff, to provide marketing programs for six utilities and overseeing 67% of our divisions marketing budget. ♦ Successfully delivered over 100% of energy savings for Consumers Energy, Efficiency United, SEMCO and AEP Ohio in past three years. ♦ Generated additional sales via the client’s online marketplace which allowed us to deliver an additional 5% energy savings to support the client’s overall portfolio. ♦ Implemented new digital advertising channels for Consumers Energy to increase appointments by 5% and lowered cost of acquisition.♦ Developed a Lighting milestone campaign for Consumers Energy that increased adoption of LED's during the off season, allowing us to deliver electric savings earlier in the year. ♦ Transitioned core energy saving in-home audit program to a virtual program allowing client to support customer needs and corporate goals during Stay at Home orders.

Worked with multiple clients to provide marketing plans, brand strategy and deliverables with measurable results. Provided strong account management and leadership resulting in outstanding client satisfaction. ♦ Provided new business development, growing our accounts by over two-thirds and increased client spend by 30%. ♦ Learned market research skills which allowed agency to offer this to our clients, resulting in a new stream of revenue for the agency. ♦ Measured strategy success through analytics and made necessary modifications to ensure adequate client ROI.♦ Utilized information to recognize market trends and new markets for clients.

♦ Improved the College of Engineering's image to stakeholders including alumni, deans, employees and potential students leading to an increase in the national rankings by 8 places.♦ Produced an strategic marketing plan for the college and individual plans for five departments. ♦ Assessed the need to improve the college’s standing as a research focused institution. I launched a new research focused magazine that shared the leading-edge research underway in the college.♦ Hired Tyler Oakley before he became a renowned YouTuber, to produce career tip videos for students. These were the most watched videos the college produced. ♦ Managed a team of three that acted as in-house advertising agency, providing marketing strategy, and creative direction in the development of marketing programs to grow enrollment. ♦ Coordinated the college's brand with the university brand; coordinated programs with other colleges and gained university level buy-in.

Marketing consultant to a variety of clients, providing marketing leadership and strategy.♦ Developed clients and provided marketing direction, public relations support, event planning, collateral production, content writing and project management services.♦ Advised and held training sessions to train teams on public relations, advertising, sales development and marketing techniques.♦ Increased client sales through employee training and brand development.

Account Supervisor to Campbell-Ewald client, Continental Airlines. Responsible for the direct marketing of Continental Airlines Frequent Flyer program to the international members. Including direct mail, POP and program development. ♦ Developed programs to increase flights for the European, Pan-Americas’ and South American markets. ♦ Developed strategic plan, annual budget and worked with client to implement programs that were on time and on budget. ♦ Managed an outside translation firm located in New York. ♦ Managed a creative team who were responsible for developing client advertising campaigns and materials. ♦ Developed a new OnePass miles redemption program for the European market that resulted in more satisfied members. ♦ Trained new employees at C/E on direct marketing best practices.

♦ Responsible for growth of AAA membership and insurance customers. Developed, managed, and implemented annual plans working with a $3 million budget. ♦ Managed the production of broadcast advertising, direct marketing, POP, and trade show materials to support the Membership and Insurance lines in meeting annual production goals. ♦ Worked on the initial development of the “Show Your Card and Save” program. ♦ Worked directly with outside advertising agencies and internal departments to produce, implement and track the marketing and communication campaigns.♦ Liaison between marketing and insurance sales agents; responsible for providing marketing tools to help them sell insurance. Developed a turn-key direct mail program for agents.