Lyndsey Wright Email & Phone Number

London, Gb

London, England, United Kingdom

🚀 Strategic Leadership: I have had the privilege of overseeing the HCP (Healthcare Professional) international marketing function, which spans 8 direct markets and supports 12 distributor partners, for the Omnipod insulin pump portfolio🎯 Go-to-Market Success: In 2023, I took on the challenge of leading the international HCP go-to-market planning and launch of Omnipod 5. Not only did we meet our sales expectations, but we also exceeded our best-case projections. 💡 Budgetary… Show more 🚀 Strategic Leadership: I have had the privilege of overseeing the HCP (Healthcare Professional) international marketing function, which spans 8 direct markets and supports 12 distributor partners, for the Omnipod insulin pump portfolio🎯 Go-to-Market Success: In 2023, I took on the challenge of leading the international HCP go-to-market planning and launch of Omnipod 5. Not only did we meet our sales expectations, but we also exceeded our best-case projections. 💡 Budgetary Innovation: Operating within budget constraints, I adopted a highly strategic approach to maximies impact and revenue. Show less

London, United Kingdom

🚀 Key Achievements and Responsibilities 🚀🤝 Strategic Leadership: I partnered closely with the commercial lead to direct and coordinate a team of experts tasked with shaping our organization into a viable and competitive entity. This encompassed building the knowledge of the senior leadership team on how to structure the company and executing those plans, which spanned vital functions like consulting, market access, medical affairs, communications, operations, supply chain… Show more 🚀 Key Achievements and Responsibilities 🚀🤝 Strategic Leadership: I partnered closely with the commercial lead to direct and coordinate a team of experts tasked with shaping our organization into a viable and competitive entity. This encompassed building the knowledge of the senior leadership team on how to structure the company and executing those plans, which spanned vital functions like consulting, market access, medical affairs, communications, operations, supply chain, accounting, and recruiting sales teams, all within a budget exceeding £15 million.🌐 Cross-Functional Collaboration: I've adeptly managed cross-functional teams, exceeding 30 individuals, across various divisions. This has enabled us to establish seamless connectivity, streamline deliverables, maintain accurate financial tracking, and uncover opportunities for operational efficiencies.🌍 Global Brand Strategy: My marketing expertise has played a pivotal role in the development and execution of a comprehensive global brand plan. This strategy has been instrumental in positioning our clients medical device company as a prominent player in the market.🚧 Crisis Management: In challenging times, I've collaborated closely with public relations teams to meticulously plan and mitigate risks, particularly in complex public cases. This proactive approach has safeguarded our company's reputation and integrity.📊 Sales Training Innovation: With a remarkable turnaround time of just three weeks, I successfully conceptualized, developed, and executed a comprehensive sales training program. This included managing all logistics, creative elements, securing speakers, content creation, and the facilitation of engaging sessions for over 70 delegates.💼 Resource Planning and Forecasting: I've been responsible for managing agency forecasting and revenue-based resource planning, ensuring optimal allocation of resources to ensure efficiency and productivity. Show less

London, United Kingdom

🔷 Strategic Diabetes Product Launch: I successfully led a well-established team in launching a significant Type 2 diabetes product for Novo Nordisk, all while managing three other diabetes products concurrently. This complex endeavour involved not only the introduction of a groundbreaking product but also the rebranding of a gold-standard insulin treatment. Furthermore, I developed innovative tools to secure and expand market share in a crowded therapy area.🌠 High-Profile Project… Show more 🔷 Strategic Diabetes Product Launch: I successfully led a well-established team in launching a significant Type 2 diabetes product for Novo Nordisk, all while managing three other diabetes products concurrently. This complex endeavour involved not only the introduction of a groundbreaking product but also the rebranding of a gold-standard insulin treatment. Furthermore, I developed innovative tools to secure and expand market share in a crowded therapy area.🌠 High-Profile Project Leadership: I took the helm of a high-profile project for my agency, focusing on pre-launch orphan status product strategy for a company's inaugural product launch. My role entailed close collaboration with the agency CEO and the client's CEO to craft and execute a winning strategy. Our combined efforts ensured the project's successful delivery, meeting and exceeding client expectations. Show less

My Role at DDB included strategy/planning and tactical implementation for Global and EMEA launch products. Global project lead on J&J diabetes products, UK lead for Pfizer and international lead for Vertex. I have digital project management experience, Wordpress, HTML, CMS, gamification, UX, IA and involved in generating innovative creative solutions for clients. I frequently reviewed and analysed sales data and always keep up to date with relevant therapy areas especially those relevant to my… Show more My Role at DDB included strategy/planning and tactical implementation for Global and EMEA launch products. Global project lead on J&J diabetes products, UK lead for Pfizer and international lead for Vertex. I have digital project management experience, Wordpress, HTML, CMS, gamification, UX, IA and involved in generating innovative creative solutions for clients. I frequently reviewed and analysed sales data and always keep up to date with relevant therapy areas especially those relevant to my clients and areas of interest.I am interested in all areas of business communication and marketing and attended weekly digital meetings on a range of areas including: artificial intelligence, holographs and out of home experiences to keep up to date with new technologiesFurther roles included leading on new business pitches, training the account team to develop their skills/knowledge and manage reviews and hiring account and creative staff Show less

London, United Kingdom

I worked closely with a team to handle large pharmaceutical advertising contracts,managing 7 accounts. This included 360° account handling in print, digital (social listening and mapping, Apple/Android apps, websites, advertising), product launches, exhibition proposals, estimating/invoicing.In the first 5 months I was solely responsible for launching a Roche product. I took was the lead account person on an award winning digital iPad sales app, while in a junior position.

Windsor

Solely managed 6 accounts, efficiently managed clients and creative teams to meet ongoing deadlines.Composed global online market research and data analysis. Presented organic growth Initiatives to clientsAs part of the client services team Life were awarded 2012 communications agency of the year (Pharma Times) Part of the social media team to raise the profile of the agency and client media.

Prince George, British Columbia

Increased sales by over 40% in the first monthRegained trust with customers previously dissatisfied with the company and thus gained new business from these customers who had not advertised in over 3 yearsWon the company award for working closely with customers and creative team.Accounts included: Volkswagan, Subway, Pizza Hut, clothing stores and hotels

Bristol, Gloucestershire, Wiltshire

(5 month contract)Account management which involved accurate budgeting, planning and delivering key messages to targeted customers to increase knowledge and sales by 55%.

Hereford And Worcestershire

Created professional relationships quickly, and began working from personal business plans adapted from previous colleagues. Started working on producing meetings and other forums. SvT 2010 - 168%Promotion of diverse range of drugs by effectively engaging multiple NHS Key customer groups, whilst adopting account management responsibilities.- Extensive experience in highly competitive markets, Urology, cardiology, hypertension, pain and erectile dysfunction, - budget… Show more Created professional relationships quickly, and began working from personal business plans adapted from previous colleagues. Started working on producing meetings and other forums. SvT 2010 - 168%Promotion of diverse range of drugs by effectively engaging multiple NHS Key customer groups, whilst adopting account management responsibilities.- Extensive experience in highly competitive markets, Urology, cardiology, hypertension, pain and erectile dysfunction, - budget management demonstrating commercial acumen by appropriate allocation and spend- Ability to build strong customer relations and network across varied NHS stakeholder groups(maternity contract) Show less

- Sales targets on the territory were increased by 300% on the previous year, which posed potential difficulties. However through perseverance I reached 100% of target- Targets were met by devising flexible strategies and incorporating them into localised action plans. - Engaging the stakeholders and persuading them of the advantages and cost savings of the products- Built proposals through analysing sales data, looked at investment areas, key customers and appropriate activities to… Show more - Sales targets on the territory were increased by 300% on the previous year, which posed potential difficulties. However through perseverance I reached 100% of target- Targets were met by devising flexible strategies and incorporating them into localised action plans. - Engaging the stakeholders and persuading them of the advantages and cost savings of the products- Built proposals through analysing sales data, looked at investment areas, key customers and appropriate activities to spend my allocated budget Show less