Lynette Green Email & Phone Number

Louisville, Kentucky, United States

Lead the strategic direction, exectution, and growth of Jack Daniel's eCommerce business for the US market. This includes direction and coordinating all aspects of ecommerce and digital shopper marketing management including brand programming, promotional planning, ʉield sales connections, and performance evaluation for eCommerce channel.

Louisville, Kentucky, United States

Louisville, Kentucky Area

I lead the planning and execution of the portfolio-based media focusing on how we engage shoppers in the pre-shop planning moment and get our brands into the consideration set pre-store, evaluating performance and managing the Cheers To the Host digital channels. Additionally, I direct the epremise strategy and activities as it relates to national partners, including finding innovative new ways to engage and convert shoppers on retailers’ ecommerce storefronts based on shopper behaviorial trends, and manage the tracking for digital shelf performance, optimization plans, and reporting.

Louisville, Kentucky Area

Louisville, Kentucky Area

Drive development and implementation of integrated communication strategy and digital activation plan for Finlandia, Chambord, CCD team, and BenRaich brands in the US. Provide strategic guidance and leadership in development of cohesive consumer-centric communication and digital plan across all online and offline touchpoints. Led performance analysis and optimization based on results. Led annual communication planning process using proprietary Consumer Decision Journey framework to create holistic activation, media, and performance metric plan resulting in aligned messaging with in-store, and efficient use of digital media and programming budget. - In FY17, this aligned planning for CH defined the right media partners and media mix, delivering 43M impressions with R29, growing email db 16%, and exceeding engagement benchmarks by more than 100%. - Process identified underserved female audience and event planning behavior. Drove media plan focusing on Pinterest and mobile browsing actions, resulting in more than 15.9M impressions in 3-week program. - Managed transfer of BRD websites and social pages to BF and stabilizing footprint for global team. Collaborated with global team on development and execution of interim social strategy. - Guided creation of sustainable digital footprint for national programming resulting in the launch of CCTH website in FY13. Managed design and execution of first multi-brand media plan that performed 7x above goal.Led development of digital shelf recommendation for NAR brands o Drove education with NAR leadership and greater partnership across organizationo Resulted in launch of four projects to create solid digital shelf foundation including – development of Digital Asset Management (DAM) system, approval of external monitoring partner, creation of Digital Shelf playbook for brands and field teams outlining process and assignment of resources to manage.

Louisville, Kentucky Area

Drove growth and engagement on global Finlandia, Maximus, LBDV and Chambord social media channels through best in class programming, such as the social media creating a digital plan and toolkit for Vodka Cup. The FB content alone resulted in: 6K new fans, 2.2 impressions including 501.5K viral impressions driven by Poland and US markets. • Directed the creation of a customized Facebook editorial content development process based on the Social Symphony approach. The application of this content created a consistent TOV for the brand and increased relevancy and engagement on the channel. The approach was adopted by the Chambord team in the UK. • Led evolution and implementation of LBDV digital strategy, including execution of the first LBD Day program. Included an integrated marketing program consisting of social media content, PR, and Zynga buy that grew the FB fan base 63% and increased relevancy and loyalty with target audience in focus markets. • Directed creation of FB Critical Mass model showing brands how to calculate realistic Facebook fan goals on and division of media investments from acquisition to engagement. The result was a turnkey tool adopted by all Finlandia markets, Chambord, LBDV, WR, and Southern Comfort community managers. • Led development of the new positioning and activation of the Urban Tastemaker on the brand's digital platform including creating new influencer model for Brown-Forman with Legal that paved the way for existing social influencers.

Louisville, Kentucky Area

Drove development of global Finlandia digital strategy to reflect the new consumer insight and brand positioning. Required turning brand positioning into consumer programming via the development of comprehensive campaign toolkit for market activation. Led creation of Life Less Ordinary toolkit• Directed digital strategy and social media toolkit development for Maximus Vodka launch in Poland, including customizable assets for market activation. Led strategy for first FB buy in Poland, leading to growth of 90K fans in 2 months. • Led development of comprehensive and multi-channel activation plan for 13th Vodka Cup with $150K budget. Includes complete toolkit for digital ecosystem -- creative and editorial assets for website and social media channels, global media plan, and program scorecard for measuring success.

I provide strategic leadership and management of global digital marketing programs for Finlandia Vodka, Chambord Raspberry Liqueur, Chambord Vodka, as well as a number of other smaller brands. This also includes serving as a digital consultant to regional markets around the world and helping them build digital and consumer engagement strategies and interactive marketing programs.

I managed the design and implementation of special digital projects that could be leveraged by any one of our brands; was liason with the Global Privacy Offficer and worked closely with this position to create and maintain privacy policies/terms of use documents for all brands and markets; and offered project management support and agency facilitation for large branded programs, as needed.

Louisville, Kentucky Area

• Designed and implemented communication programs for wide spectrum of internal clients from all areas of the corporation, both domestic and international. • Researched and wrote communication materials for internal and external audiences, such as corporate memos, press releases, speeches, and newsletter articles. • Planned, organized, assigned stories, wrote, and managed production process for Distillery Company newsletter. • Managed trade release process, including writing, coordinating distribution and measuring media coverage.• Specialized in production of videos, Intranet Web site content, and client presentations.

Louisville, Kentucky Area

• Wrote and edited marketing commercials to promote upcoming news series. • Provided production support for casting process and on-location shoot of promotional piece. • Produced daily radio and on-air topicals to tease upcoming newscasts. • Managed production of local commercials for Advertising Sales department including: writing commercial copy, directing video shoot, and supervising editing session.• Served as production manager, casting director, and provided field production support including obtaining locations, monitoring script continuity, and maintaining shooting schedule on-locationWorked for WAVE3-TV, AGS Media, Copycat Video Productions and TKR Cable

Ms, Broadcasting

Ba, Communication