Lynette N. Email & Phone Number

Singapore

Singapore

- Head of Brand, Marketing and Partnerships at Digital Brand giga!- Spearheaded the digital rebranding initiative in 2023, resulting in 77% increase in brand awareness and an improvement of +3 NPS scores YoY.- Managed multi-million dollar brand and digital budgets with meticulous attention to detail and drove cost-effectiveness for high-impact initiatives. Cost per acquisition reduced by 5% YoY.- Strategized and formulate new business commercial opportunities & strategies for giga, roadmap planning and development of new verticals- Spearheaded the implementation of Braze Marketing Automation tool and achieved 20% cost savings in advertising budgets. Delivered industry excellent eDM open rates of 38% and Push Notifications CTR of 52%-Increased website traffic and sales during key online events by 45% through optimized campaigns starting from upper funnel awareness channels down to targeted strategic SEM, SEO acquisition platforms.- Drove App DAU by 29% and MAU by 34% through brand initiative in 2H2023, using offline to online strategy with programmatic OOH channels.- Platform management to meet low risk, light CAPEX investments

Singapore

- Drove digital giga mobile subscriber base by 133% YoY, while maintaining NPS at +46 over 2 years- Developed the digital launch brand and innovation strategy for giga - Implemented the full E2E digital journey with payment gateway and digital Know-Your-Customer (KYC) entirely via digital channels on mobile app and website- Onboarded the implementation of Artificial Intelligence Chatbot (Enchatment) and ticketing system (Freshworks) to drive 98% of customer queries to Chatbot and handled automatically with little manual interference

Singapore

One of 4-member business team that built giga - Singapore's new digital mobile telco - from inception to launch in 6 months.Actively shaped giga's E2E customer experience and business strategies as part of a lean start-up team:- Developed the launch brand and innovation strategy for giga- Spearheaded the full 360 marketing plans by exploring new and innovative concepts across social and digital channels, PR events and on-ground activation to deliver a strong launch brand campaign- Day-to-day liaison with creative and PR agencies in production of launch pack, digital campaigns, PR events and other ATL digital efforts- Implemented the E2E digital journey to come up with Singapore's first fully digital telco. - Product development - Mobile app development & UI/UX- Payment gateway, alternative payment modes - Digital Know-Your-Customer - Digital customer care, AI-powered chatbot

• Devised and engineered the launch of StarHub's top most popular Hello Change mobile price plans

Singapore

Product Mobility, Pricing and Business Management (July 2017 to Dec 2017)• Instituted the launch of StarHub's top selling Unlimited Weekend Plans by analyzing the competitive landscape and evaluating the pricing P&L• Worked conjointly with IT and customer service to deliver the best customer experience, which grew NPS by 15%+ in the first quarterSegment and Marketing (Content and Usage) (Feb 2017 to July 2017)• Formulated and implemented the 360 degree marketing communications plan for mobile value added service (VAS), DataShare, which generated a MoM 10%+ increase in subscriber spending• Guided the creative agency to co-author the effective marketing collateral targeted at families and millennials• Monitored effectiveness of campaign and drove VAS usage and revenue, while keeping within the tight budgetYouth Segment (Aug 2016 to Feb 2017)• Committed in launching the StarHub Youth Campaign targeted at tertiary students, which amplified 1,000 incremental gross adds per month• Increased overall productivity and efficiency of StarHub departments, both Consumer and Enterprise Businesses, by conducting extensive market research and providing meaningful recommendations• Spearheaded the launch of a StarHub insights community and generated 40% cost savings and time savings in obtaining quantitative and qualitative results for various divisionsOther Involvements:• Chaired the StarHub's Recreational Club and directed a team of 12 to co-organize employee engagement activities, which grew the engagement rates by 30%+ in 2017• Served as the moderator of StarHub's Staff Communications Session in 2017, and presented the company's financials alongside the CEO

Bachelor Of Economics, Economics And Marketing

Activities and Societies: SMU Caderas Latinas, Oikos, SMU IndancityCaderas Latinas Salsa | Dance Captain (Aug 2012 - Aug 2013) INDANCITY.

Bachelor’S Degree, Economics And Marketing

Activities and Societies: Fudan Yoga AssociationSMU Student Ambassador for the Beijing-SMU APAIE Conference.

Higer Level Economics, Mathematics And Geogaphy; Standard Level English, Chinese And Physics, Economics, Mathematics, 41/45 Points

Activities and Societies: Dance Venia, Bilingual EmceeAwarded the International Baccalaureate (IB) Bilingual Certificate; reserved.

Gce O'Level With 8 Distinctions; Merit For Higher Mother Tongue

Activities and Societies: Dance Society, Student CouncilDance Society | Vice-President