Creative Marketing Director
Current• Expanded Linkedin and Facebook sites with regular posts and promotions, increasing followers by 85%• Successfully developed advertising campaigns for Linkedin and Facebook that increased audience reach by 150%• Surpassed the previous record of customer engagement through social media promotions by monitoring social media analytics and implementing appropriate campaigns• Managed primary online campaigns and created visually appealing landing pages for each product launch• Created weekly newsletters and promotional campaigns that helped in email list building• Well versed in Facebook Insights, Linkedin Analytics, and social marketing platforms to analyze and present our social communication, as well as build engagement with followers• Researched relevant industry and market developments• Assisted in marketing and advertisement design objectives (Logos/Flyers, etc.)• Established and maintained new and repeat client design accounts• Designed web pages, print collateral and email marketing templates used to re-create new corporate image• Redesigned and unified marketing materials and collateral that gave rise to a new product image and elevated the brand to a more elegant corporate feel.• Managed website and social media updates to keep image fresh and effective, increased S.E.O. ranking along with increased traffic to website• Attends weekly meetings, collaborating with client on project updates, direction, and strategy plans• Created banner ads trade publication/affiliate online media
