Lynette Wilson Email & Phone Number

Lubbock, Tx, Us

Lubbock, Texas, United States

Lead and manage national marketing and communications functions for one of the nation's largest crop insurance providers in America, serving approximately 3,000 agents and more than 100,000 farmers and ranchers in 49 states. ■ Direct a high-performing team in developing and executing comprehensive communication strategies to enhance brand visibility, support business objectives, and engage key stakeholders.■ Drive internal and external communications, including media relations, crisis management, and executive communications.■ Spearhead a systematic approach to position the organization as an industry leader through targeted media placements, speaking engagements, and content creation.■ Provide strategic counsel to senior leadership concerning communication matters and contribute to the development of marketing strategy.■ Manage communication budgets, ensuring cost-effectiveness and efficient allocation of resources.

Lubbock, Texas, United States

■ Played a key role in the strategic planning and execution of a complete rebranding initiative following a successful merger, resulting in a cohesive and impactful brand identity. ■ Collaborated with cross-functional teams to ensure brand consistency in all internal and external communications.■ Ensured communications aligned with the company’s key business objectives, strategic priorities, and mission while connecting with and inspiring action from team members, partner agents, and insured producers.■ Led a team of communication professionals, fostering a collaborative and results-driven work environment while overseeing content creation for various channels, including press releases, social media, newsletters, and the corporate website.

Lubbock, Texas

■ Ensured excellence in execution across all aspects of creative development. Maintained the consistency and voice of all creative output while verifying the accuracy and validity of all content.■ Targeted key audiences and expanded the reach of external communications. Drove new approaches to deliver communications in more creative, efficient, and effective ways by challenging current processes and recommending new approaches. ■ Connected with agents, farmers, and ranchers by utilizing digital and social media channels to educate, increase visibility, grow customer base, and achieve business goals.

Lubbock, Texas Area

■ Managed a team of employees and interns with diverse communications roles, interfaced effectively with all levels within the organization, and supported Marketing Representatives in forging relationships with new and existing crop insurance agents with the goal of both maintaining and attracting profitable business. ■ Targeted and connected with key audiences by utilizing email and social media channels to educate, increase visibility, grow customer base, and achieve business goals. Continually evaluated the success and impact of digital campaigns, adjusting as needed.

Lubbock, Texas Area

■ Bridged the gap between IT, business operations, and end users by assisting in the implementation of technology solutions through the creation of project or program requirements and the deliverance of clear, data-driven recommendations. Requirements were articulated and balanced against what was technologically feasible and functionally reasonable.

Lubbock, Texas Area

Directed internal and external communications, marketing, public relations, and advertising activities for the largest handler of U.S. cotton, its denim mill, jean manufacturing facility, and all products/services ■ Created advertising, PR, and promotional campaigns targeted to domestic and international audiences■ Planned, directed, and created audio-visual presentations, annual reports, news releases, collateral materials, and special projects ■ Hired and managed outside vendors, supervise contract professionals, and coordinate with internal staff ■ Responsible for event management, public speaking, educational program development, and trade shows. Also represented organization at external meetings and events■ Developed content and directed the production of internal and external magazines, publications, newsletters, pamphlets, weekly news columns, and Web copy■ Cultivated and maintained relationships with media contacts for disseminating information, and developed communications projects in partnership with news media. Worked closely with board of directors, management, and other cotton organizations to relate a consistent and accurate message■ Managed daily operations of private label jean line including sales, customer service, inventory, and advertising■ Supervised and directed communications interns, provided training in photography, computer software, publication layout/design, and taught general communications strategies and professionalism

Lubbock, Texas Area

Assisted in all aspects of communications for the world’s largest farmer-owned cotton marketing cooperative■ Played an integral role in developing marketing plans for a newly acquired manufacturing plant, PCCA’s jean production program, and the cooperative’s environmental and sustainability project■ Created advertising, public relations, and promotional campaigns. ■ Produced presentations, operation manuals, newsletters, brochures, magazines, weekly news columns, outdoor media, press releases, direct mail marketing, and collateral material

Lubbock, Texas Area

Served as liaison between cooperative gins, cooperative members, and PCCA ■ Maintained communication between the cooperative and its patrons through field visits and producer meetings.■ Compiled reports monitoring the progress/potential of the crop allowing PCCA to make sales accordingly.■ Researched and authored procedural manuals distributed customer offices and continually documented changes to software programs. Prepared and presented sales proposals promoting PCCA membership and company software programs for sales purposes, member information, and general education.

Bachelor Of Science, Agricultural Communications

Activities and Societies: Agricultural Communicators of Tomorrow (ACT), Collegiate FFA, Alpha Zeta

Education record