Lynette Yang Email & Phone Number

United States

*oversee data and strategic decisions globally;*responsible for team development plan*communication&relationship maintaining with stakeholders

United States

• Led operations for the US branch of Bigo and responsible for the growth of the brand; managed a team of over 200 with 10 direct reports.• Responsible for guiding the development of data and analytics model. Used the results of the model to define the strategies for growth.• Responsible for driving business decisions that helped Bigo maintain #1 industry ranking / market positioning, while increasing profitability by 80%. • Tracked, analyzed, and planned for ongoing user-based growth and implemented in global growth strategy resulting in 20% increase in user base.• Part of the long-term strategy committees that included CxOs and Senior Executive Staff (SES).• Responsible for improving the back-end systems for customer behavior research and established comprehensive research to produce customer behavioral data via a specialized team.• Served as the interim General Manager with responsibilities in operation, market research, business expansion as well as budget monitoring.

Los Angeles, California, United States

• Led operations (directed / coordinated existing businesses, maintained trusted relationships with business partners, and developed new business relationships), that resulted in 400% growth in revenue in 2019 and 2020• Conducted and reviewed research of global market trends in live stream markets to adjust company expansion strategies. This resulted in the expansion of company business and the launch of BIGO LIVE in North America, South America (incl. Brazil, Mexico, Chile, Argentina, …), the UK, and Oceania.• Evaluated performance of all supervised employees on a quarterly basis.• Responsible for branch budget of over $10 millions covering all aspects of operations (met budget every year).

Sydney, New South Wales, Australia

• Founding member of the team responsible for developing and executing on the international expansion strategy in MENA, Australia, and the UK• Led a team of 25 employees in these new geographies to cover operations in customer service, marketing, and technology development.• Managed the international operation for BIGO LIVE in different countries in the MENA. Later, in Australia and New Zealand.• Worked and communicated closely with cross-function teams to ensure operational excellence in different global regions. This involved ensuring corporate culture and values defined by the HQ was setup and followed in these new geographies• Responsible for overseeing the launch of live streaming, broadcasting, and gaming business in regional markets worth $100Mn.• Designed and managed department budget to ensure profitability and made feasible business growth targets using operation and marketing strategies.• Led product implementation in different regions by coordinating with local operators and social media.• Supervised and improved overall marketing as well as sales and maintained healthy relationships with business partners.

Guangdong, China

• Managed executive business plan and strategies to achieve annual business growth rate at a target of 8% annually.• Responsible for managing the relationships with key B2B partners and ensure that B2B sales and quality metrics were maintained.• Managed monthly and seasonal budgets for operations department.• Core liaison for maintaining government relationships. Responsible for participating in monthly government / ministers.

Guangzhou, Guangdong, China

• Supervised and tracked monthly, seasonal, and annual achievement rate of KPIs.• In charge of head count management and remuneration plans.

Sep, Emba

Cme, Business Administration And Management, General

Master'S Degree, Marketing