Responsible for marketing, lead generation and sales support for Tektronix Service Solutions. Developed content marketing, promotions and sales collateral to achieve 5% revenue growth. * Developed content and optimized service webpages, increased MQLs by up to 50%, increased organic traffic by up to 30%, and decreased bounce rate 15%.* Directed and created internal communications to align Marketing, Sales and Operations resulting in a better customer experience. * Developed… Show more Responsible for marketing, lead generation and sales support for Tektronix Service Solutions. Developed content marketing, promotions and sales collateral to achieve 5% revenue growth. * Developed content and optimized service webpages, increased MQLs by up to 50%, increased organic traffic by up to 30%, and decreased bounce rate 15%.* Directed and created internal communications to align Marketing, Sales and Operations resulting in a better customer experience. * Developed marketing communications strategy and content for service portfolio launch including sales collateral, web content, social media and public relations.* Led portfolio brand positioning effort to establish unified messaging across all product lines* Collaborated with Product Marketing Manager to establish new service offerings focused on high-revenue customer segments; developed marketing messages, collateral and campaigns. Show less

Responsible for go-to-market strategy, planning and implementation of marketing for workforce skills assessment products. * Directed customer communications during major product upgrade and achieved 96% customer retention.* Led marketing strategy and campaign creation for Workforce Summit event and achieved 100% registration capacity.* Collaborated with ACT Work Ready Communities to establish ACT as workforce experts resulting in broader customer reach.

Developed and implemented marketing strategies and campaigns for biotech DNA/RNA products that contributed to 10-13% sales growth and increased brand awareness. Managed marketing staff and grew department from 3 to 15 people.* Responsible for marketing and product launch communications for 4 strategic, high growth product areas achieving 95%-100% of aggressive sales goals.* Conducted customer journey mapping exercises to develop personas and value propositions for 3 high revenue… Show more Developed and implemented marketing strategies and campaigns for biotech DNA/RNA products that contributed to 10-13% sales growth and increased brand awareness. Managed marketing staff and grew department from 3 to 15 people.* Responsible for marketing and product launch communications for 4 strategic, high growth product areas achieving 95%-100% of aggressive sales goals.* Conducted customer journey mapping exercises to develop personas and value propositions for 3 high revenue customer segments resulting in more targeted marketing efforts and higher ROI.* Managed creative staff and led design team in developing print and electronic collateral.* Led messaging effort to distill technical product information to customer-oriented language and a more targeted customer journey.* Led projects to review and implement marketing automation and increase CRM usage among field sales team. Show less

Coordinated with multiple departments to prepare new products for production and sales. Led marketing team to develop materials for national marketing, regional sales representatives and trade show exhibitions.

Responsible for scheduling, tracking and management of agency projects to ensure both timely delivery and adherence to budgetary guidelines. Developed and implemented media plans for various clients and media markets.