Creating and curating content for all social media platforms across US, AU and Singapore markets

Content strategist, brand stylist and copywriter- Planned monthly content calendar and wrote copy for social media, advertisements, and weekly emailers- Coordinated promotional advertising and conceptualised campaigns- Ensured timely response and updates on social media - Directed and styled shoots for new products and menu items- Kept current with marketing trends, competitive analyses, new communication techniques and digital platforms- Updated website according to various promotions

Branding, communications and content strategistManage brand’s social media platforms and communication channels • Website architect and communications lead for #IAMWHOLE 2020: online campaign to encourage youths to dedicate 1 #wholehour of their time for their mental wellbeing• Unified 4 sub-brands to build up an Instagram page from scratch to 1,333 organic followers with 800 impressions per post and an average post reach of 700 in 6 months • Design publicity collaterals, curate content, schedule posts, and plan the brand’s content calendar• Oversee 4 campus telegram channels (~150 subscribers each) • Started Tiktok account and curated content that garnered an average of 2000 views per videoOutreach and partnerships builderIdentify current gaps and engage potential partners to build a strong ecosystem of support within and across industries• Secured 6 new partners within 1 month to support #IAMWHOLE• Organize and carry out volunteer engagement drives, with a reach of at least 200 participants each round per school• Youth mentor to 30 students across NTU, NUS, SMU, SUTD yearlyFacilitatorInitiate, design, and execute training programs for university youths including, but not limited to:• The YMCA Conversation Series 2019: #Friendsindeep – an initiative for youths to learn how to better support friends journeying through depressiono Secured coverage from Straits Times, Shin Min Daily News and 8world news• Created and executed regular 3-hour long Photoshop and Design workshops for volunteers

Embarked to serve as President of Uni-Y SMU from Jan 2017 - Presento Oversee marketing, finance and sponsorships, volunteer management, recruitment, holistic enrichment as well as local and international community service programmes of the clubo Coordinate collaborations between universities (SMU, NTU and NUS), and engage external stakeholdersCommitted to serving as Vice-President (Holistic Enrichment) in Jan – Dec 2016o Supervised Leadership Development, Alumni Relations, and Personal Development of the clubo Spearheaded a dialogue and networking session for VWOs and Social enterprises, a new leadership and management programme formatServed for a year (Jan 2015 – Dec 2015) as the Marketing Director in the Executive Committee for UNI-Y SMUo Managed the club’s social media channels and designed publicity collaterals (banners, brochures, emailers)o Planned publicity for UNI-Y’s annual freshman orientation camp andattained twice as much signups than the year before.

Wrote four e-books purposed to promote a new training and development program, supported the curriculum development team in curriculum design and program development

- Planned and executed a Photoshop and Design Workshop to Uni-Y Members across NTU, NUS, SMU, and SUTD- Provided marketing support to marketing directors from Uni-Y SMU, NTU, and NUS for their respective Freshmen Orientation Camps- Designed a 44-page Annual Report for Uni-Y Singapore- Participated and shared in East Asian Urban YMCA Network Conference in Taichung

Developed press releases, media advisories, newsletters, spokesperson briefing documents, speeches and factsheets, assisted in event planning and execution, media monitoring, media pitching, new business proposals and social media content development

Job Scope:Research and brand development, developed press releases, media advisories, spokesperson briefing documents, and factsheets, assisted in event planning and execution, media monitoring, new business proposals, issues and crisis support