Lynette Phua Email & Phone Number

Singapore

Singapore

• Head a team of seven in the branded partnerships team while also leading projects cross-functionally with the teams from consumer insights and analytics, production, digital amplification, and sales.l
• Manage multiple projects at various stages of ideation, production, amplification
• Develop long-term content strategy plans with data from our consumer insights team for current and prospective clients, which includes evaluation of current communication strategies, audience analysis, and content.
• Create content calendar and monetisable content formats that tie-in with various industries’ trends
• Some clients include Ministry of Law, Ministry of Home Affairs, Ministry of Transport, Ministry of Culture, Community & Youth, KOKA, foodpanda, Grab, CapitaLand, Lendlease, Gleneagles Hospital, DBS Bank, Nee Soon.

Singapore

• Leading the brand studio at AsiaOne.com

Singapore

• Founder, CEO, CFO, creative director, production team, marketing team, purchasing manager, logistics team, CSO all-in-one
• Started out as a passion project; sold over 300 jars within two months through word-of-mouth marketing
• Create content - promotional images, videos, recipes on IG TV, and more - for https://www.instagram.com/heysaucymama

Singapore

• Liaise with clients such as Pinduoduo, Marina One, AsiaOne, SALT Magazine to create content
• Specialise in content curation, profiling, food, health and wellness related content

Singapore

• Built and mentored a team of four editors to curate credible news and video content from a diverse set of publishers covering a wide range of subject areas, including international news, local news, finance.
• Studied real-time and past analytics on Chartbeat and Omniture to monitor CTR, PV and engagement. Increased CTR by over 25 per cent.
• Managed breaking news push notifications, banners, and social media postings.
• Assisted with A/B testings.
• Supported the advertising teams to achieve revenue targets.

Singapore

• Managed social media postings on Facebook. Increased engagement and followers by over 30 per cent.
• Produced editorial content, advertorial and sponsored content for saltmag.asia as well as the physical magazine.
• Copy-edited features.
• Wrote and edited copies for the SALT Selections annual dining guide 2019/2020.

Singapore

• Assisted with establishing a monetizable asset catalogue of content formats and digital client solutions.
• Study real-time analytics on Google Analytics to understand audiences and meet business targets.
• Conceptualise, create, and curate trending multi-platform content.
• Work with lifestyle clients to produce advertorials and marketable content to grow brand awareness.
• Manage social media postings.

Singapore

• Curated, packaged and copy-edited editorial content across a range of partners for usage on MSN online and apps.
• Managed breaking news push notifications, banners, and social media postings.
• Assisted with A/B testings, study real-time analytics to understand audiences and meet business targets.
• Reached CTR, PV and engagement targets with my media competency according to real-time data.
• Positioned and grew the audience for Web and application services.
• Supported the advertising teams to achieve the revenue targets.

Singapore

• Involved in content creation and management, brand marketing and website management of UpNixt, a lifestyle app start-up.
• Set house style across all content on sites and social media.
• Responsible for conceptualizing editorial line up, editing all web content, proof reading of marketing materials.
• Overall-in-Charge of a pool of full-time and freelance writers.

Singapore

• Involved in content creation and management, brand marketing and website management.
• Set the house style across all content on sites and social media.
• Responsible for conceptualizing editorial line up, editing all web content, proof reading of marketing materials.
• Proposed and executed marcom strategies to generate traffic and sales.
• Provided analysis of competitors on a monthly basis.

Singapore

• Produced editorial content for askCLEO.com.sg; genres include travel, lifestyle, beauty, career, fashion and health.
• Worked with respective departments regarding online and print advertising campaigns and marketing collaterals.
• Do regularly updates and maintenance, as well as increase community interaction across social media channels such as Instagram, Facebook and Twitter.
• Planned, developed and assisted in implementing digital marketing strategies to promote CLEO with the Editor and marketing team.
• In-charge for the online publicity of CLEO 50 Most Eligible Bachelors 2013, Beauty Hall of Fame 2013.
• Planned and directed photoshoots for creative buys for clients such as Laneige.

Singapore

• Packaged and copy-edited Channel NewsAsia's TV packages for online use.
• Produced daily entertainment and lifestyle related news articles and updated daily news in pictures galleries using agency wires and press releases.
• Wrote entertainment and lifestyle features including celebrity interviews and personality profiles.
• Reviewed movies, concerts, gigs, plays and theatres.
• Photographed and set up photo galleries for Men’s Fashion Week 2012, Star Awards 2012 red carpet, Star Awards 2012 show and Grand Prix F1 2012 entertainment highlights.
• Covered electronic dance music party Sensation’s debut in Asia, secured interviews with various Korean celebrities, set up and attended contact meetings with Korea news agencies during a five-day business trip in.

Singapore/Korea

• Wrote articles about Korea entertainment and fashion industry for Kokokoreano, an entertainment and fashion site focusing on Korean celebrities, designers and street styles.
• Managed a team of five photographers and writers.
• Edited and published work from other contributors.
• Updated and maintained social media sites such as Twitter and Facebook.

• Wrote entertainment, fashion and lifestyle related features for CeCi Korea magazine.

Singapore

• Produced entertainment and fashion features for TEENS Singapore magazine.

Bachelor Of Arts In Communication, Communication, Second Upper Honours

Activities and Societies: Photography Club

Diploma In Business Administration, Marketing

Activities and Societies: Changi Youth Ambassador Class Representative

Diploma, Chinese Medicated Food Dietitian