Lynette Phua Email and Phone Number
Lynette Phua personal email
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An editor with a journalism and marketing background and over 10 years of experience in the development and implementation of digital content strategies for start-ups, as well as Fortune 500 companies like Microsoft.Excels at curating, packaging, and copy-editing editorial content, growing audiences, increasing engagement, and managing all digital aspects of publishers and brands. Recognized for establishing a monetizable asset catalogue of content formats and digital client solutions and delivering superior results that helped increase engagement with audiences on a variety of digital and print platforms.I am currently based in Singapore, but open to any relocation opportunities.Core competencies include:• Developing content calendars• Digital content curation• Sub-editing, Copywriting, Proofreading• Proficient with AP Stylebook • SEO/SEM• Experience with Web and blog CMS• CrowdTangle, Facebook Insights, Chartbeat, Omniture, Google Analytics• Coaching and mentoring• News judgement• Identifying trends
Asiaone.Com
View- Website:
- asiaone.com
- Employees:
- 68
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Director (Clients And Brands Partnership)Asiaone.ComSingapore
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Director (Clients & Brands Partnership)Asiaone.Com Jul 2022 - PresentSingapore• Head a team of seven in the branded partnerships team while also leading projects cross-functionally with the teams from consumer insights and analytics, production, digital amplification, and sales.l• Manage multiple projects at various stages of ideation, production, amplification• Develop long-term content strategy plans with data from our consumer insights team for current and prospective clients, which includes evaluation of current communication strategies, audience analysis, and content ideation across various formats• Create content calendar and monetisable content formats that tie-in with various industries’ trends• Some clients include Ministry of Law, Ministry of Home Affairs, Ministry of Transport, Ministry of Culture, Community & Youth, KOKA, foodpanda, Grab, CapitaLand, Lendlease, Gleneagles Hospital, DBS Bank, Nee Soon Merchants Association, and more
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Senior Content Strategist (Branded Partnerships)Asiaone.Com Feb 2021 - Jul 2022Singapore• Leading the brand studio at AsiaOne.com
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FounderHeysaucymama Aug 2020 - PresentSingapore• Founder, CEO, CFO, creative director, production team, marketing team, purchasing manager, logistics team, CSO all-in-one• Started out as a passion project; sold over 300 jars within two months through word-of-mouth marketing• Create content - promotional images, videos, recipes on IG TV, and more - for https://www.instagram.com/heysaucymama
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Freelance Editor / WriterFreelance Jul 2020 - Jul 2022Singapore• Liaise with clients such as Pinduoduo, Marina One, AsiaOne, SALT Magazine to create content• Specialise in content curation, profiling, food, health and wellness related content
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Web Content EditorMicrosoft May 2019 - Jul 2020Singapore• Built and mentored a team of four editors to curate credible news and video content from a diverse set of publishers covering a wide range of subject areas, including international news, local news, finance, entertainment, and lifestyle for MSN Singapore’s two million monthly unique visitors.• Studied real-time and past analytics on Chartbeat and Omniture to monitor CTR, PV and engagement. Increased CTR by over 25 per cent.• Managed breaking news push notifications, banners, and social media postings.• Assisted with A/B testings.• Supported the advertising teams to achieve revenue targets. -
Freelance Editor / WriterSalt Magazine Oct 2019 - May 2020Singapore• Managed social media postings on Facebook. Increased engagement and followers by over 30 per cent.• Produced editorial content, advertorial and sponsored content for saltmag.asia as well as the physical magazine.• Copy-edited features.• Wrote and edited copies for the SALT Selections annual dining guide 2019/2020. -
Content StrategistAsiaone.Com Jan 2019 - May 2019Singapore• Assisted with establishing a monetizable asset catalogue of content formats and digital client solutions.• Study real-time analytics on Google Analytics to understand audiences and meet business targets.• Conceptualise, create, and curate trending multi-platform content.• Work with lifestyle clients to produce advertorials and marketable content to grow brand awareness.• Manage social media postings.
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Engagement SpecialistMicrosoft Nov 2016 - Jan 2019Singapore• Curated, packaged and copy-edited editorial content across a range of partners for usage on MSN online and apps.• Managed breaking news push notifications, banners, and social media postings.• Assisted with A/B testings, study real-time analytics to understand audiences and meet business targets.• Reached CTR, PV and engagement targets with my media competency according to real-time data.• Positioned and grew the audience for Web and application services.• Supported the advertising teams to achieve the revenue targets.
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Web EditorUpnixt Jun 2015 - Nov 2016Singapore• Involved in content creation and management, brand marketing and website management of UpNixt, a lifestyle app start-up.• Set house style across all content on sites and social media.• Responsible for conceptualizing editorial line up, editing all web content, proof reading of marketing materials.• Overall-in-Charge of a pool of full-time and freelance writers. -
CopywriterTourism Media Pte Ltd Sep 2014 - Jun 2015Singapore• Involved in content creation and management, brand marketing and website management.• Set the house style across all content on sites and social media.• Responsible for conceptualizing editorial line up, editing all web content, proof reading of marketing materials.• Proposed and executed marcom strategies to generate traffic and sales.• Provided analysis of competitors on a monthly basis. -
Web Writer At Cleo SingaporeSph Magazines Pte Ltd Jan 2013 - Mar 2014Singapore• Produced editorial content for askCLEO.com.sg; genres include travel, lifestyle, beauty, career, fashion and health.• Worked with respective departments regarding online and print advertising campaigns and marketing collaterals. • Do regularly updates and maintenance, as well as increase community interaction across social media channels such as Instagram, Facebook and Twitter.• Planned, developed and assisted in implementing digital marketing strategies to promote CLEO with the Editor and marketing team.• In-charge for the online publicity of CLEO 50 Most Eligible Bachelors 2013, Beauty Hall of Fame 2013.• Planned and directed photoshoots for creative buys for clients such as Laneige.• Contributed ideas and stories to the print magazine as well as tie-in print stories to the online content.• Performed checks on digital versions of the magazine and booklets and approved them accordingly. -
News Producer At Channelnewsasia.ComMediacorp Pte Ltd Feb 2012 - Jan 2013Singapore• Packaged and copy-edited Channel NewsAsia's TV packages for online use.• Produced daily entertainment and lifestyle related news articles and updated daily news in pictures galleries using agency wires and press releases.• Wrote entertainment and lifestyle features including celebrity interviews and personality profiles.• Reviewed movies, concerts, gigs, plays and theatres.• Photographed and set up photo galleries for Men’s Fashion Week 2012, Star Awards 2012 red carpet, Star Awards 2012 show and Grand Prix F1 2012 entertainment highlights.• Covered electronic dance music party Sensation’s debut in Asia, secured interviews with various Korean celebrities, set up and attended contact meetings with Korea news agencies during a five-day business trip in Seoul, Korea. -
Founder-Editor At KokokoreanoKokokoreano May 2009 - Jan 2012Singapore/Korea• Wrote articles about Korea entertainment and fashion industry for Kokokoreano, an entertainment and fashion site focusing on Korean celebrities, designers and street styles.• Managed a team of five photographers and writers.• Edited and published work from other contributors.• Updated and maintained social media sites such as Twitter and Facebook.
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Asia Reporter At Ceci Korea MagazineJoongang M&B Jun 2011 - Dec 2011• Wrote entertainment, fashion and lifestyle related features for CeCi Korea magazine.
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Freelance Contributor At Teens SingaporeEastern Publishing Ltd Jan 2010 - Dec 2011Singapore• Produced entertainment and fashion features for TEENS Singapore magazine.
Lynette Phua Skills
Lynette Phua Education Details
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Second Upper Honours -
Marketing -
Singapore College Of Traditional Chinese MedicineChinese Medicated Food Dietitian
Frequently Asked Questions about Lynette Phua
What company does Lynette Phua work for?
Lynette Phua works for Asiaone.com
What is Lynette Phua's role at the current company?
Lynette Phua's current role is Director (Clients and Brands Partnership).
What is Lynette Phua's email address?
Lynette Phua's email address is lo****@****ail.com
What schools did Lynette Phua attend?
Lynette Phua attended University At Buffalo, Singapore Polytechnic, Singapore College Of Traditional Chinese Medicine.
What are some of Lynette Phua's interests?
Lynette Phua has interest in Writing, Blogging, Fashion, Traveling, Styling, Reading, Photography, Animal Welfare.
What skills is Lynette Phua known for?
Lynette Phua has skills like Feature Articles, Photography, Press Releases, Copywriting, Journalism, Social Media, Social Media Marketing, Online Marketing, Web Marketing, Web Content, Blogging, Street Photography.
Who are Lynette Phua's colleagues?
Lynette Phua's colleagues are Ho Jia Fen, Claudia Tan, Jovelle Goh, Rauf Khan, Tan Ting Xuan, Kelly, Grace Ow, Jamie Peh.
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