Lynette Lantigua is a 10+ Years Digital Marketing Strategist | SEO, Content Strategy, CRO, Growing Websites | Lover of Food, Travel & Making Meaningful Connections at Launch That. She possess expertise in writing, search engine ranking, social media, public speaking, facebook marketing and 28 more skills. She is proficient in Spanish. Colleagues describe her as "Lynette is that colleague who makes you want to come to work even when you know you’re walking into a dumpster fire!
She is a consummate professional whose poise and self-assurance under pressure inspires a confidence in others that is matched only by the sense of camaraderie she brings to her team every day, no matter what they’re facing.
Her contributions to Launch That’s SEO strategy, content development, and media campaigns exemplify the kind of creative, expansive efforts that get results. As the content manager working alongside Lynette for nearly five years, I valued her understanding of storytelling and its role in content strategy. Her journalism background and innate communication skills give her a unique perspective on balancing SEO and emotional engagement in a way that appeals to her target audience.
In addition to our professional relationship, Lynette and I were cohorts in the mass communication master’s program at the University of Florida. It was there that we met and where I first witnessed her extraordinary work ethic, natural leadership qualities, and drive for excellence in everything she does.
Since that time, I’ve been privileged to share in some of her successes and fortunate to have a front-row seat for the others. And I’m not alone. As Lynette continuously levels up professionally and refines her skills, she actively seeks opportunities to share her expertise with others—whether in a formal leadership capacity, as president of her local Toastmasters chapter, or as a friend and colleague.
Lynette is more than an asset. She is the epitome of integrity. I would, without reservation, recommend her to any organization striving for greatness." and "Lynette is the definition of a star colleague.
I had the pleasure of working on the same marketing team with her for over 5 years.
Lynette is focused on driving revenue and crafts SEO strategies with our business success in mind. She led organic performance for two websites that generated over a million sessions annually. One website was more mature and required deep, out-of-box ideas and the other was growing and needed the foundational projects to keep growing. She balanced both with ease while mentoring a less-experienced team around her.
A project that sticks out to demonstrate her overall awesomeness was a conversion rate project she led. It involved improving the conversion rate of the services that the rest of the team struggled to improve. She researched and scoped the project, team and requirements and then led the cross-functional team through the execution and analysis stages. She improved conversion rate by 72% overall (mobile was up 93%!) and transformed how we approached conversion rate testing as a company.
Lynette is a natural leader. She is naturally optimistic and pragmatic so she provides a calming presence even when the team is dealing with chaos. Add in her empathy, confidence, and wonderful personality and you understand why she is a joy to work with. She uplifts everyone around her and would stay late to help someone in need.
During our time together, Lynette earned recognition for her outstanding contributions, from boosting conversion rates by over 20% to enhancing our overall team performance. Her dedication and passion truly set her apart.
I would recommend Lynette for any role on any team. She is that special. Thanks for the support, the friendship and the example you set, Lynette!"
Listed skills include Writing, Search Engine Ranking, Social Media, Public Speaking, and 29 others.
