As a Senior Marketing Manager at Launch That, I lead comprehensive digital marketing strategies that drive measurable business results for Asbestos.com. My role encompasses a range of responsibilities, highlighting my ability to manage diverse marketing channels and initiatives effectively. Key areas of my role include:• Email Marketing: I manage all aspects of email marketing, including automation and re-engagement programs, using tools like Salesforce, Campaign Monitor and Active Campaign. My focus is on refining performance, personalizing messaging, and optimizing results to drive leads through the sales funnel.• Social Media Marketing: I manage social media strategies across platforms like Facebook, Instagram, X, YouTube, Quora, and Reddit. This includes onboarding and training interns, evaluating expansion opportunities, and coaching team members to drive engagement and growth.• Webinars: I lead the development and promotion of educational webinars, creating standardized processes that have significantly contributed to business goals.• Paid Advertising: I develop and manage PPC and paid social strategies, including creating ad content, optimizing campaigns, and conducting performance analysis to ensure effective resource allocation and ROI.• SEO: I drive SEO strategy by enhancing author authority and EEAT+ signals. I collaborate on content creation, implement effective linkbuilding tactics, and improve onsite elements to boost search rankings and user engagement.• Data Analysis: I analyze first-party data and run surveys to extract actionable insights and unique statistics to publish, supporting data-driven marketing and content strategies.Throughout my tenure, I’ve successfully managed and executed numerous high-impact projects, including award-winning video productions and awareness campaigns. My role requires a blend of strategic thinking, creative execution, and data-driven decision-making to meet and exceed business objectives.

• Expanded organic social media strategy to increase number of communication channels for Asbestos.com and increased paid social budget.• Developed email marketing initiatives, including drip campaigns, automation programs, trigger-based email engagement programs and newsletters with various email software (Mailchimp, Pardot and Campaign Monitor).• Led brand reputation and PR efforts to enhance EAT signals by generating over 200 authentic 5-star online reviews, dozens of new site and team accreditations, and hundreds of backlinks and media placements.• Analyzed Salesforce data and first-party surveys to generate actionable insights and linkable statistics, supporting data-driven content goals.

• Built organic social media strategy for Asbestos.com, managing daily social posts and comments and implementing lead nurturing processes in Salesforce to improve lead generation and down-funnel performance.• Created graphics and media assets for social media and content platforms using Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere and After Effects).• Wrote, edited and published content on Asbestos.com through content management system (Wordpress), then analyzed performance through social engagement (Rival IQ & Social Studio), site traffic (Google Analytics) and lead generation (Salesforce).

I specialize in driving results through strategic copywriting and content marketing for Mongoose Media clients across diverse industries. My key responsibilities include:- Crafting high-converting paid ad copy for various clients, contributing to successful digital advertising campaigns.- Developing compelling landing pages that effectively capture leads and drive conversions.- Writing confirmation emails and thank you pages that enhance customer experience and encourage further engagement.- Collaborating closely with clients to understand their brand voice and ensure consistency across all marketing materials.

- Brainstormed, wrote and published articles on the HuffPost Contributor Platform;- Shared articles among content distribution groups based on topics in hopes of getting each article promoted to featured sections of the site; - Collaborated with other third-party outlets to cross-post articles in other verticals.

- Wrote creative copy for a variety of web, print and audio mediums —blogs, editorials, print advertisements, testimonials, radio scripts, TV spot scripts, patient guides and SEO-focused landing pages;- Managed multiple social media channels (Facebook, Twitter, Google+, Youtube, Pinterest and LinkedIn) for all brands under the Regenerative Medicine Solutions umbrella: Lung Institute, My Regen Med, Sleep Apnea Institute and Regenerative Medicine Solutions;- Utilized social media management platforms, such as Hootsuite and Buffer, in order to create and curate timely and topical social posts; - Used social media analytic tools such as Facebook Insights, Twitter Analytics and Google Analytics in order to create weekly social media reports and to monitor and increase ROI;- Facilitated brainstorming sessions and content planning sessions.

- Supported the development of in-classroom instructional and participant materials for professional development courses; - Responsible for content editing in order to optimize clarity, readability and flow of information; - Proposed illustration ideas and composed the text for facilitators and participants; - Participated in brainstorming and creative review sessions; - Consulted with Disney facilitators to create the best content for courses; - Edited and transcribed videos for clients and internal training materials.

- Edited all material before publication, including facilitator guides, participant guides, teacher's editions and Disney Institute books; - Maintained a high level of quality control by constantly checking spelling, grammar, punctuation, syntax and word usage; - Ensured that all brand standards were met and established a consistent style, voice and format; - Verified all content information.

- Wrote press releases, articles, photo captions and news stories; - Reached out to local and national media outlets to build relationships for future editorial opportunities;- Updated social media, including Facebook, Twitter and Instagram; - Performed interviews for projects and events around campus; - Participated in brainstorming sessions for upcoming projects; - Edited and proofread materials for publication; - Took part in video production.

- Promoted Hiram College through guest service skills, including but not limited to storytelling, answering questions and relaying pertinent information to prospective students and their families about all facets of the Hiram experience; - Composed and presented speeches as one of the first faces of Hiram College; - Worked in a fast-paced environment that required confidentiality and close attention to detail.

- Planned curriculum and co-taught several courses with an emphasis on writing and literary criticism; - Developed students’ writing skills through extensive editing and proofreading during one-on-one tutoring; -Helped first-year students transition into college-level work and social setting.

- Welcomed students and families to campus with excellent customer service; - Maintained the First Year Student Blog, which involved writing and editing blog posts; - Managed the postings from other orientation leaders in order to have a consistent online presence and to give new students guidance; - Facilitated panel discussions that educated students and families on Hiram College's resources, services, history and traditions; - Served as a public relations representative on behalf of Hiram College.

- Designed curriculum to teach students how to transition to college-level writing; - Utilized various teaching models in order to accommodate most learning styles; - Developed students' writing skills through extensive editing and proofreading during one-on-one tutoring; - Emphasized the importance of thorough research, commentary and creativity in successful writing endeavors.

- Assisted with answering telephone calls from students and parents regarding the financial aid process; - Collected daily documents received in the office and distributing to the appropriate staff; - Updated Banner data management system with new student information and documents received.

- Offered individualized service to each customer- Actively sought out different ways to create a smoother customer experience in the store.