• Develop and implement communications, PR and marketing plans that support RotoruaNZ’s strategic goals to raise brand recognition• Manage the marcomms strategies for the economic development team within RotoruaNZ, seeking out marketing opportunities to promote their work• Write and distribute media releases for RotoruaNZ and external organisations• Create compelling content for the visitor economy for RotoruaNZ channels, including website, in-house and external publications, and… Show more • Develop and implement communications, PR and marketing plans that support RotoruaNZ’s strategic goals to raise brand recognition• Manage the marcomms strategies for the economic development team within RotoruaNZ, seeking out marketing opportunities to promote their work• Write and distribute media releases for RotoruaNZ and external organisations• Create compelling content for the visitor economy for RotoruaNZ channels, including website, in-house and external publications, and newsletters• Collaborate with the digital and social media specialists to increase SEO results• Edit materials to ensure appropriate language, style, tone and messaging is used and the Rotorua brand is protected• Develop relationships with Rotorua tourism and hospitality operators, businesspeople and stakeholders • Create travel itineraries for media in order to capitalise on their time here with the aim to facilitate great travel stories about Rotorua tourist products• Host media during their visit, to display manaakitanga and provide supporting information and facts about Rotorua and Rotorua tourism products• Most of these activities take place concurrently Show less

• Managed faculty marketing budget, planned campaigns accordingly, closely monitored spend and adjusted where necessary• Wrote content for print ads, Facebook, AdWords, Google Display• Monitored audience interactions within our social media platforms, reviewed what worked and what needed improvement• Monitored digital points of contact using Facebook Business Suite, Google Analytics and SEO; measured results, made changes where needed• Wrote engaging and informative content for… Show more • Managed faculty marketing budget, planned campaigns accordingly, closely monitored spend and adjusted where necessary• Wrote content for print ads, Facebook, AdWords, Google Display• Monitored audience interactions within our social media platforms, reviewed what worked and what needed improvement• Monitored digital points of contact using Facebook Business Suite, Google Analytics and SEO; measured results, made changes where needed• Wrote engaging and informative content for course webpages; created landing pages for campaigns; monitored traffic to these pages with the view to reduce bounce rates and increase time spent on pages• Photographed events and people for use on social media channels• Represented the institute at expos and events, welcomed guests, answered questions, promoted the courses, guided prospective students’ study goals and plans Show less

• Developed role beyond its initial scope by creating new standards and procedures for content provision and use• Developed the institute’s first style guide• Designed ads and other marketing materials using Adobe InDesign suite• Managed the production of 12- to 16-page printed newsletter published three times yearly that was distributed to community, stakeholders• Wrote and distributed press releases and stories to media outlets, social media channels, website• Wrote or… Show more • Developed role beyond its initial scope by creating new standards and procedures for content provision and use• Developed the institute’s first style guide• Designed ads and other marketing materials using Adobe InDesign suite• Managed the production of 12- to 16-page printed newsletter published three times yearly that was distributed to community, stakeholders• Wrote and distributed press releases and stories to media outlets, social media channels, website• Wrote or edited print and digital marketing materials • Worked with clients ranging from tutorial staff to freelance journalists and web designers, to academics, faculty directors and chief executive to provide high-quality, accurate and timely information that was on brand• Established and maintained relationships with media• Maintained brand standards, tone of voice, consistency Show less

• Developed editorial direction and ideas with freelance writers and publisher• Planned editorial content, freelance stories and art• Wrote regular columns and features• Designed 48- to 72-page magazine, print ads, promotional materials; prepared all for pre-press• Self-trained in InDesign when company updated software• Photographed people, subjects, locations to accompany stories• Created promotional materials for clients• Regularly updated website with fresh… Show more • Developed editorial direction and ideas with freelance writers and publisher• Planned editorial content, freelance stories and art• Wrote regular columns and features• Designed 48- to 72-page magazine, print ads, promotional materials; prepared all for pre-press• Self-trained in InDesign when company updated software• Photographed people, subjects, locations to accompany stories• Created promotional materials for clients• Regularly updated website with fresh content; managed online bookstore • Represented company at trade shows, special events, tours• Co-hosted nine-day garden and castles tour in Scotland• Increased responsibilities and salary throughout tenurePromotions• 2002: Requisitioned magazine design, eliminating the need for freelance designer• 2005: Promoted to co-editor Show less

• Examined, reported the issues of kindergarten through grade 12 of the state's third-largest school district encompassing 99 schools• Covered school board meetings, state-level initiatives, capital investments, improvements, acquisitions• Covered issues and events of the local university• Created feature stories for weekend editions• Edited and laid out pages for the copy desk