Regional Account Manager
Estee Lauder
Southern California, Ca
Because of the impact I made, I was promoted to Regional Account Manager and managed a variety of big retailers including Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Broadway. My goal was to increase sales, which I did.• Achieved #1 brand sales position within all 41 Broadway retail stores by improving merchandising, optimizing sales staff, and garnering active support of store managers. • Increased Broadway store annual sales 6% above $22M base by launching highly successful… Show more Because of the impact I made, I was promoted to Regional Account Manager and managed a variety of big retailers including Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Broadway. My goal was to increase sales, which I did.• Achieved #1 brand sales position within all 41 Broadway retail stores by improving merchandising, optimizing sales staff, and garnering active support of store managers. • Increased Broadway store annual sales 6% above $22M base by launching highly successful frequent shopper loyalty card program to encourage repeat business by customer base.• Promoted and organized successful Evelyn Lauder book signing event in Neiman Marcus. • Analyzed and reviewed large, ongoing orders for multiple retailers based upon sales trends, inventory, and promotions. Trained staff on inventory management so as to reduce lost revenue from outages.• Negotiated with multiple retailers for high impact advertising support (TV, radio, print) to drive sales. Show less