Lynn Christiansen Esquer Email & Phone Number

California, United States

San Francisco, California, Us

Manage daily operations, annual planning and budgeting of marketing department. Significantly enhanced company's profile and growth in partnership with my team. Shaping new technology market subcategory, and work with Fidelity data science team to derive pipeline insights. Partner with sales team to strategize and execute large-scale Account-Based Marketing (ABM/ABX) motion to complement existing inbound and nurture program. Implementing ABX strategies for inbound and account retention/expansion efforts.● Lead sophisticated demand generation function that consistently exceeds KPIs, contributing to record-revenue years● Achieved 1K product demos in first six months by planning and executing bottom-of-funnel program● Coordinated with revops and sales development teams to establish leak-proof revenue funnel with complete accountability up to opportunity stage● Expanded company's top-performing lead generation program by 62% within first three months, subsequently introducing new sandbox sales program based on it and continuously refining tactical approach● Built vibrant, first-in-class virtual community for learning and development industry

Serving 2-year term on Foundation Board of Directors as working Director and Marketing Committee Chair for Compathos, which is committed to inspiring philanthropy and proactive engagement for a more compassionate world. We mobilize action through a diverse media portfolio, including award-winning films and educational expeditions. We support our community through student media internships, impact reporting, and fiscal sponsorship programs to name a few. Our platforms like Films for the Planet feature on-demand content and real-time events with renowned experts, aiming to educate and spur social and environmental change. In collaboration with nonprofits, artists, and independent filmmakers, we harness the power of media to raise awareness and drive meaningful impact. Our community of creative professionals leverages arts and entertainment as dynamic forces for social good.

Chico, Ca, Us

Board position - Advise on curriculum for the university's Digital Marketing Executive Education program; Mentor and teach executive business students.

San Francisco, California, Us

SUCCESSFUL EXIT - STARTUP ACQUIRED BY CROWDSTRIKE IN 2020. Served as Demand Generation Architect at a cybersecurity startup, accomplishing significant milestones during tenure. Drove 89% increase in customers and opportunities YoY by rebuilding robust sales pipeline● Played a key role in doubling customer base and achieving 140% YoY improvement in Annual Recurring Revenue (ARR), positioning company for successful exit (acquisition by CrowdStrike, a NASDAQ company)● Achieved 41% SAL to customer success rate, and built alignment with sales by developing custom ABM program● Increased leads by 31% in first six months as compared to previous six months, while establishing comprehensive nurture program, launching new website, and introducing freemium trial product

San Mateo, California, Us

SUCCESSFUL EXIT - STARTUP ACQUIRED BY IMPERVA IN 2018. Established online and digital lead generation and ABM program at Prevoty, a leading cybersecurity startup in Runtime Application Self-Protection space. Increased sales conversions by more than 100% in my first three months, positioning the company for an acquisition by Imperva, then a NASDAQ company (and soon after, acquired by private equity firm Thoma Bravo). Spearheaded marketing initiatives within the demand generation team post-acquisition as company redirected efforts to market itself as an end-to-end SaaS solution.● Achieved more than double sales conversions with no budget increase● Optimized SEM website visits by 81% and click-through rates by 34% within initial 45 days

Pleasanton, Ca, Us

Demonstrated leadership skills by managing multinational team members spanning two continents and three countries. Established and executed revenue-boosting programs — new to the company — including a comprehensive lead nurture structure, ABM initiative, and analyst outreach program. Enhanced overall operational efficiency by putting into place reporting, metrics, and planning frameworks.● Contributed to increasing conversion rates over 16-month period before joining, notably 253% rise in sales qualified opportunities nurtured by marketing; and 233% upturn in new customers, culminating in remarkable 239% increase in revenue● Led team that increased sales discovery call requests by 208% YOY, and new marketing contacts by 99% during same timeframe● Doubled YOY inbound sales inquiries online by streamlining and optimizing SEO practices

Led end-to-end operations of consultancy firm dedicated to empowering small and medium-sized businesses (SMBs) and nonprofit organizations to leverage the power of digital and content marketing to drive revenue growth.● Provided services to a diverse client portfolio, including Orrick, Herrington & Sutcliffe's intellectual property division, government and education agencies, San Francisco Boys & Girls Club, and various SMBs● Oversaw strategic planning, consulting, social media execution, market monitoring and intelligence, and analytic reporting● Specialized in actively listening to clients, diving deep into their businesses, and developing achievable strategies and roadmaps tailored to them and their desired business outcomes; and then executing plans that include professional content creation, compelling messaging, and longterm investment in social marketing● Provided coaching and education to clients

San Francisco, California, Us

Led marketing for The Open Group, the world's leading IT standards consortium in regard to open source software, practices and enterprise architecture. Responsibilities included establishing a cohesive marketing presence, extending the organization's global footprint, driving membership engagement and events attendance, external corporate communications, and rebranding. Notable accomplishments included the following:• In the first 12 months of tenure, organized and produced all content for the organization's new website, instituted a new comprehensive email communications program, and significantly boosted the organization's social media presence and engagement. • Refined and disciplined the organization’s PR program, and in December 2010 launched an influential thought-leadership corporate blog that became well-respected by the industry and media — all activities that have served to build the organization's network, extend its reach and laid the groundwork for increased revenue• As a result, registration for The Open Group webinar program alone jumped by 60 percent in a year, and the organization's website experienced a sustained 10 percent improvement in traffic year-on-year from September 2010 to October 2011• Before coming on board, membership with the group had been stalled at about 335 members; in early November, the organization reached a significant and record-breaking milestone of 400 membersMarketed globally recognized brands such as UNIX® and TOGAF®, promoted the profession of enterprise architecture, and directed attention to vendor-neutral open standards in the areas of data security and Cloud. In keeping with The Open Group's goal of raising awareness of the importance of standards in the IT industry, was instrumental in promoting The Open Group as the de facto IT standards organization in the world.

New York, Ny, Us

At Peppercom, directed PR teams for Yahoo! and InfoSpace, working to deliver multi-million-dollar integrated campaigns that helped drive clients' businesses with measurable results, utilizing a blend of traditional and digital tools. Was instrumental in shaping the PR agency's new marcom offerings, driving the creation of ad campaigns, websites and marketing collateral for clients needing full-service offerings including Wilbur-Ellis, the American Institute of Architects, Professional Businesswomen of California and others. Worked closely with agency divisions offering specialized services: Licensing, PepperDigital and GreenPepper.

Pleasanton, Ca, Us

Was hired to supervise, handle and grow every account at Shennum Green. In the ensuing six years, was instrumental in growing the full-service agency into a successful, well-respected Bay Area agency with billables exceeding $50 million annually, and dozens of clients ranging from homebuilders to manufacturers, and from law firms to symphonies. Meantime, role evolved to mainly handling high-profile special projects for clients, such as managing show appearances, building multimedia web sites, and creating large-scale advertising campaigns. Founded the agency's Digital Marketing Division. Clients included KB Home, California Symphony, Hexcel, Transamerica Pyramid, Shea Homes/Trilogy.

Us

At e-agency, a premier Bay Area marcom agency, was promoted to Vice President of Account Services and managed the agency's largest team that handled the agency's top multi-million-dollar account, AT&T. Also oversaw marketing and PR activities for a variety of clients that included Oakland International Airport and JetBlue Airlines.