Lynn Christiansen Esquer Email & Phone Number

California, United States

San Francisco, California, US

• Manage daily operations, annual planning and budgeting of marketing department. Significantly enhanced company's profile and growth in partnership with my team. Shaping new technology market subcategory, and work with.
• Lead sophisticated demand generation function that consistently exceeds KPIs, contributing to record-revenue years
• Achieved 1K product demos in first six months by planning and executing bottom-of-funnel program
• Coordinated with revops and sales development teams to establish leak-proof revenue funnel with complete accountability up to opportunity stage
• Expanded company's top-performing lead generation program by 62% within first three months, subsequently introducing new sandbox sales program based on it and continuously refining tactical approach
• Built vibrant, first-in-class virtual community for learning and development industry

Serving 2-year term on Foundation Board of Directors as working Director and Marketing Committee Chair for Compathos, which is committed to inspiring philanthropy and proactive engagement for a more compassionate world. We mobilize action through a diverse media portfolio, including award-winning films and educational expeditions. We support our community.

Chico, CA, US

Board position - Advise on curriculum for the university's Digital Marketing Executive Education program; Mentor and teach executive business students.

San Francisco, California, US

• SUCCESSFUL EXIT - STARTUP ACQUIRED BY CROWDSTRIKE IN 2020. Served as Demand Generation Architect at a cybersecurity startup, accomplishing significant milestones during tenure. Drove 89% increase in customers and.
• Played a key role in doubling customer base and achieving 140% YoY improvement in Annual Recurring Revenue (ARR), positioning company for successful exit (acquisition by CrowdStrike, a NASDAQ company)
• Achieved 41% SAL to customer success rate, and built alignment with sales by developing custom ABM program
• Increased leads by 31% in first six months as compared to previous six months, while establishing comprehensive nurture program, launching new website, and introducing freemium trial product

San Mateo, California, US

• SUCCESSFUL EXIT - STARTUP ACQUIRED BY IMPERVA IN 2018. Established online and digital lead generation and ABM program at Prevoty, a leading cybersecurity startup in Runtime Application Self-Protection space. Increased.
• Achieved more than double sales conversions with no budget increase
• Optimized SEM website visits by 81% and click-through rates by 34% within initial 45 days

Pleasanton, CA, US

• Demonstrated leadership skills by managing multinational team members spanning two continents and three countries. Established and executed revenue-boosting programs — new to the company — including a comprehensive.
• Contributed to increasing conversion rates over 16-month period before joining, notably 253% rise in sales qualified opportunities nurtured by marketing; and 233% upturn in new customers, culminating in remarkable 239%.
• Led team that increased sales discovery call requests by 208% YOY, and new marketing contacts by 99% during same timeframe
• Doubled YOY inbound sales inquiries online by streamlining and optimizing SEO practices

• Led end-to-end operations of consultancy firm dedicated to empowering small and medium-sized businesses (SMBs) and nonprofit organizations to leverage the power of digital and content marketing to drive revenue growth.
• Provided services to a diverse client portfolio, including Orrick, Herrington & Sutcliffe's intellectual property division, government and education agencies, San Francisco Boys & Girls Club, and various SMBs
• Oversaw strategic planning, consulting, social media execution, market monitoring and intelligence, and analytic reporting
• Specialized in actively listening to clients, diving deep into their businesses, and developing achievable strategies and roadmaps tailored to them and their desired business outcomes; and then executing plans that.
• Provided coaching and education to clients

San Francisco, California, US

• Led marketing for The Open Group, the world's leading IT standards consortium in regard to open source software, practices and enterprise architecture. Responsibilities included establishing a cohesive marketing.
• In the first 12 months of tenure, organized and produced all content for the organization's new website, instituted a new comprehensive email communications program, and significantly boosted the organization's social.
• Refined and disciplined the organization’s PR program, and in December 2010 launched an influential thought-leadership corporate blog that became well-respected by the industry and media — all activities that have.
• As a result, registration for The Open Group webinar program alone jumped by 60 percent in a year, and the organization's website experienced a sustained 10 percent improvement in traffic year-on-year from September.
• Before coming on board, membership with the group had been stalled at about 335 members; in early November, the organization reached a significant and record-breaking milestone of 400 membersMarketed globally.

New York, NY, US

At Peppercom, directed PR teams for Yahoo! and InfoSpace, working to deliver multi-million-dollar integrated campaigns that helped drive clients' businesses with measurable results, utilizing a blend of traditional and digital tools. Was instrumental in shaping the PR agency's new marcom offerings, driving the creation of ad campaigns, websites and.

Pleasanton, CA, US

Was hired to supervise, handle and grow every account at Shennum Green. In the ensuing six years, was instrumental in growing the full-service agency into a successful, well-respected Bay Area agency with billables exceeding $50 million annually, and dozens of clients ranging from homebuilders to manufacturers, and from law firms to symphonies. Meantime.

US

At e-agency, a premier Bay Area marcom agency, was promoted to Vice President of Account Services and managed the agency's largest team that handled the agency's top multi-million-dollar account, AT&T. Also oversaw marketing and PR activities for a variety of clients that included Oakland International Airport and JetBlue Airlines.