Richard Caccavale Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Austin, Texas, Us

As the fractional CMO, I partner with the founders to develop product and market strategy, including:-Market research-Solution definition and design-Messaging and positioning-Outreach and campaigns

I partner with senior executives to build marketing best practices and provide contract services that help scale processes, grow sales, establish brands, and retain clients. Some services I can provide include:Strategic Marketing-Fractional CMO-Marketing & brand strategy-Unique selling proposition-Persona development-Win/loss analysis-Recruiting & hiring-Investor communicationsProduct Marketing-Positioning & value proposition-Pricing & packaging-Competitive analysis-Go-to-market processContent Marketing-Blog posts-Ebooks & white papers-Collateral-Web copy & SEO

Gainesville, Florida, Us

As the chief marketing officer for a fast-growing and driven edtech startup, it was my responsibility to build and execute all marketing functions, strategies, and tactics.Key accomplishments:• Built a company brand as a leading provider of course sharing, transfer articulation, and dual enrollment solutions.• Repositioned the product portfolio and built solutions aligned with buyers and budgets.• Implemented a successful PR and earned media strategy gaining key industry coverage.• Captured key SEO terms and Google answer boxes from competitors.• Managed and staffed an ambitious event schedule to generate leads and build brand.• Built systems and workflows for lead conversion and buyer’s journey.Responsibilities:• Build a strong brand, unique selling proposition, and competitive differentiation.• Develop and maintain product positioning, packaging, and pricing.• Enable sales team with strategic tools, messages, and demos.• Implement and oversee an ongoing campaign strategy.• Generate PR and earned media coverage.• Plan and oversee conference and event strategy.• Track and report on key performance metrics and OKRs.

Youngstown, Ohio, Us

Chief marketing officer for the global businessKey accomplishments:• Pivoted company and platform messages to accommodate shift online during pandemic.• Increased leads by 153%, supporting 100% increase in new customer acquisition.• Achieved 45% share of voice in educational media among top four video platforms.• Helped grow customer satisfaction to an industry-leading 68 net promoter score.Responsibilities:• Create and implement integrated marketing plans across all global regions.• Differentiate Echo360 with unique selling proposition and competitive messaging.• Develop and execute demand generation and adoption campaigns in each global region.• Generate PR and thought leadership presence in the media.• Create effective tools for sales and competitive evaluations.• Deliver effective in-person and online events.

Youngstown, Ohio, Us

As the primary marketing owner of the Echo360 cloud platform and supporting technologies, it was my responsibility to:-Align product roadmap priorities with current and future market demands.-Create positioning and messaging to differentiate the product and create demand.-Enable the global sales team with tools, messaging, and demo capabilities.-Launch major capabilities to existing users and the broader market.-Support demand generation and events with engaging messaging and content.

Youngstown, Ohio, Us

-Managed global team of technological and pedagogical solutions engineers-Developed product positioning, messaging, and sales tools-Developed product demonstrations and demo content-Worked with product management to develop product requirements and to prioritize based on sales needs

Boca Raton, Florida, Us

During my tenure in product marketing at Blackboard, I led the core product marketing team responsible for the industry-leading Learn LMS platform, including marketing for Professional Services and Managed Hosting. I was the marketing owner for a $280M line of business and primarily responsible for taking solutions to market, managing campaigns, and supporting an enterprise sales force.For my final year with the company I led product marketing for the new Cloud Services division helping to transform the company into a cloud solution provider by launching new products and building the business processes to sell and support them.Highlights:-Launched new cloud platform, Blackboard xpLor, to enable delivery of crowd-sourced and OER content to the LMS via open standards.-Implemented a quarterly service launch schedule for Blackboard Learn in order to bring innovation to clients quickly and seamlessly. -Rebranded The Blackboard Academic Suite as the Blackboard Learn Platform, including new pricing, packaging and promotion strategies to support the new product roadmap.-Integrated new products and organizations into the business through several mergers and acquisitions.

Boca Raton, Florida, Us

I led a global team of over twenty sales engineers across multiple product lines and markets. I assumed the role upon completion of the acquisition of WebCT by Blackboard and successfully integrated the teams from the two companies during a period of business turmoil. Building on the strengths of both teams, I trained my staff to support an enterprise sales force with a consistent sales methodology, effective presentation and product demonstration approach, and a solutions strategy to selling services. Highlights-Integrated teams through a merger of competitors for a 100% employee retention beyond the first year.-Oversaw implementation of Solution Selling methodology and certification for the entire Blackboard sales force.-Helped retain key strategic clients on the WebCT Vista platform during the company merger.

Boca Raton, Florida, Us

Having built a successful technical services organization, and needing to protect revenue from billable employees, I built a dedicated sales engineering team to address a highly competitive sales market and sell a new enterprise platform, WebCT Vista. I built the global team through recruitment and existing employees and successfully grew it to ten members, supporting both company and channel sales forces, before acquisition by Blackboard.Highlights-Worked with Corporate Visions to develop an effective presentation and demonstration approach to differentiate WebCT from competitors on sales calls.-Developed dual technical and functional sales engineering teams to address different sales situations and audiences.-Developed sales method and approach for a new enterprise platform, WebCT Vista

Boca Raton, Florida, Us

Having joined WebCT shortly after its acquisition by Universal Learning Technologies, I built and managed a team of technical specialists delivering services around the implementation and integration of the WebCT products. These were the birth years of the LMS and WebCT was one of the two main solutions in the market. With my team, I designed, sold, and delivered the services clients required to be successful and that the company needed to be an effective and profitable solutions provider.

Denver, Colorado, Us

As the director of this division, my primary responsibility was to support the use of technology in the curriculum across the university. I implemented the university’s first LMS environment, WebCT, and worked to make DU one of Yahoo!’s most wired universities by building “smart classrooms” and supporting a laptop requirement for all incoming students.

Denver, Colorado, Us

While working on my post-graduate studies, I supported the use of technology in the curriculum and taught a graduate-level course to empower new college instructors with the skills to teach effectively with technology.

Storrs, Ct, Us

During my graduate studies at the University of Connecticut I worked full-time managing a library department. In this role I started on my path into educational technology by contributing to two key projects, an electronic reserves system and an early learning management system called “The Virtual Classroom.”

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