Leading design for the future of Yahoo Mail

2013: Led the redesign of Yahoo Messenger desktop client. 2012: Worked at the Y! Design language team, focusing on creating design solutions for Yahoo! Membership on desktop and mobile devices.

Working for the Premium Services Infrastructure group, supporting wallet.yahoo.com and the billing platform powers Yahoo! audience and advertising business units with over $1M daily transactions• Working closely with development teams and product teams across Yahoo! to create concepts, models and design user interfaces in order to advance the experience of ordering premium services offered by Yahoo!.• Conducting front-end research and supporting usability efforts throughout the product development cycle• For the Microsoft and Yahoo! Search alliance project, played the key role by identifying requirements, developing user-models, creating wire-frames and prototypes.

• The go-to person in the team for Interactive, Print and multilingual projects with multidisciplinary skill sets• Creating brand/marketing driven online and offline marketing campaign materials, including: landing pages, Flash animations, Website promotions, emails, newsletters, brochures, posters, sales sheets, etc• Working closely with producers, art directors and account managers to guarantee project timely delivery• Daily attention to detail hands-on work to ensure the consistency of Schwab brand styles

Consulting work for Flash games and Web applications• Helping brainstorming and prototyping brain exercise game ideas into reality• Bringing artistic design skills and insights to help make game interface fun, intuitive plus stylish • Introducing user-friendly and modern design styles into technical web applications to improve user experience and efficiency.

Ensured the user-friendly look-and-feel for myFICO.com websites and products. Helped to build trusty and professional branding for FICO score, which has been sold to over 10 million U.S. consumers. • Conducted usability/accessibility research to improve user experience for millions of myFICO users• Created mock-ups and specifications to help communicating design ideas efficiently within the team• Redesigned the user interface and information architecture for FICO credit report to make it easier to read and understand; therefore reduces user confusion and customer support• Helped building FICO brand among competitors, and increasing market visibility and lead flow by creating landing pages, banner ads, email campaigns, FLASH educational game and animations• Designed the user interface for a education portal to help general public learn how to make smart credit decisions • Worked in a cross-functional team environment using .Net, Ajax, DHTML and other web technologies