Led cross-functional teams to drive go-to-market strategies and execute successful product launches, effectively positioning NovoEd’s platform in competitive markets. Defined and implemented comprehensive marketing plans—including messaging, content development, and sales enablement—that delivered measurable impact on adoption, revenue, and pipeline growth. Managed end-to-end program execution for strategic initiatives, ensuring stakeholder alignment and timely delivery, while leveraging market analysis and competitive research to inform product development and drive differentiation.

Propelled the strategy, creation and execution of promotional campaigns and support assets for key products and launches related to track and trace, DSCSA compliance and global compliance. Key objectives include customer acquisition and engagement. Communicating with key stakeholders inside and outside the company to achieve the product portfolio goals.• Developed and launched campaign strategy briefs, accompanied by offer plans and related marketing and sales support assets, including battlecards, sales presentations, sell sheets, video demos, FAQs, website content, and event support. • Drove 19 webinars during first year, 4,310 attendees, 608 target accounts impacted, and 732 unique MQLs. • Created Partner Marketing strategy, drove tactics and execution, developing content, and delivering training onsite.

Directed all aspects of strategic marketing, corporate planning, of the IT services business unit, responsible for P&L and go-to market strategy and execution. Ideated, developed, and launched new businesses and business practice areas, 3D Print and physical security, based on direct customer engagement and understanding.• Achieved 46% growth within the ITS business unit from FY11 to FY13. • Contributed to driving initial sales efforts by interacting with 100+ customers and developing sales approach/tools. • Spearheaded creation of North Star strategy documents for ITS, PS and MS.• Played an integral key role in strategic corporate planning and M&A initiatives. • Sold initial pilot customers with upsell potential of $3M in line with revenue projections. • Relaunched ITS to 33 marketplaces and 85 locations, followed by a similar VoIP campaign.• Developed and aligned enterprise services portfolio, go-to-market strategy, channels and programs. • Introduced services capability enhancement program supporting more effective planning, development, and rollout. • Steered end-to-end product management, including managing roadmap, launching, and enhancing services.

Led demand generation team, directing the entire lifecycle of marketing program strategy and execution. Determined the appropriate marketing mix to best match sales objectives, designing concepts and message creation, developing target lists, managing production and implementation, and providing in-depth program analysis and reporting. Directed telemarketing lead generation efforts across several teams with over 60 reps. • Awarded "president club" honors.• Increased year-over-year marketing qualified lead totals by 175%+.• Grew marketing generated sales pipeline by 155%. • Q4 2011 lead totals alone surpassed all leads generated in 2010. • Introduced virtual event sponsorships, increased webinar attendance 400%, and tradeshow leads 100%.

Spearheaded go-to-market strategies, demand generation campaigns and marketing operations, managing a diverse and talented marketing group and high performance telesales team. Introduced closed-loop lead processes and reporting metrics, increasing conversion rates. Led the social media charge, partnering with Marcomm. Developed launch plans and roadmaps for Life Sciences and Financial Service software.• Within first 18 months expanded net-new corporate pipeline 230% to over 3X revenue target.• Quality lead generation and superior targeting lowered sales cycle from 18 to nine months. • In the down economy of 2009, exceeded all pipeline goals; surpassed corporate objectives by 27% and supplier by 83%. Q4 2009 was the best quarter for sales in company history!• Demand generation delivered leads with a 65% sales acceptance rate and 52% lead to pipeline ratio.• Drove attendance at web seminars to over 2400 registrants and 1200 attendees.• Increased tradeshow and event ROI nearly 100% through tightly integrated, multi-channel campaigning. • Recognized with company teamwork award for annual client user-conference.

Developed and executed a comprehensive, integrated, multi-channel marketing communications plan targeted primarily to channel partners. Forged strong relationships with significant industry analysts and editors. Oversaw the design and development of all corporate collateral and whitepapers. Completed in-depth competitive analyses and product matrices. Managed multiple tradeshows and events. • Drove a 500%+ increase in leads.• Increased targeted Top 10 search engine rankings nearly 500%.• Launched successful PR initiative that culminated in several published customer case studies, including a cover story in RFID Product News, and features in Control Design and Transport Technology Today.• Launched successful partner roundtable events resulting in immediate closed business.

Held several positions of increasing responsibility over two stints. Conceived all demand generation marketing campaigns, managing multiple agencies and our internal telesales team. As Webmaster, oversaw redesign of primary website, administered all 3 corporate websites, coordinating the efforts of internal IT and external design groups. SEM/SEO, Click-stream optimization. • Increased marketing contribution to closed business to 80%.• Drove a 30% increase in telesales leads while increasing sales acceptance of leads 25%.• Generated thousands of early-stage leads through e-marketing, white papers, webinars, and live events.• Forged internal partnerships that shortened sales cycles and increased close rates by up to 20%.• Resurrected and grew B2B email marketing list nearly 100% in one year.

Launched and led new Teleweb Inside Sales Team supporting sales of SAP CRM. Instituted lead process and team reporting. Crafted talk tracks based on the Solution Selling model and company case studies..• Top producer, generated lead pipeline valued in the tens of millions of dollars.• Successful pilot program resulted in a full scale rollout of telesales supporting entire sales organization.

Held several positions of increasing responsibility. Account Executive • 2003 – 2004Outside sales. Owned the mid-Atlantic territory. Enterprise software application, solution selling. Carried a quota of $1.2 million in net new license revenue. Average sale $300K.• Within several months developed a pipeline of over $1.2 million dollars in potential license revenue.Marketing Manager • 2000 – 2003Pioneered an integrated Demand Generation Marketing effort, including lead generation, webinar and white paper promotion, email, Internet, direct mail, and database marketing. Developed and executed Internet Marketing Strategy, emphasis on lead generation & brand awareness. Oversaw Web Site Redesign, day-to-day site management, third party providers, internal IT resources. SEO/SEM.• Led successful effort to re-establish brand as competitive within the large enterprise market.• Drove net-new opportunities resulting in $3 million+ in license sales, 60% of total net license revenue.• Directed outside lead generation vendor, resulting in $1.750 million return on a $60K investment.Internet Marketing Manager • 2000• Grew B-2-B email list to 30,000 names highly targeted around “service operations.”• Elevated search rankings for selected keywords to top ten on most all major engines.

Held several positions of increasing responsibility.Strategic E-Business Marketing Manager • 1999 – 2000Piloted e-business go-to-market strategy, working with CEO developed online customer acquisition and brand awareness programs. Managed $6,000,000 New Media ad budget, banners, micro-sites, contextual links. Integrated Internet technology with core business. • Grew online channels from inception until they accounted for 45% of sales.• Led Email Marketing (Permission Marketing) efforts, accounting for 5% of monthly sales.• Spearheaded adoption of Live Person chat technology increasing website conversions 20%.Customer Relations Marketing Manager • 1996 – 1999Founded department, launched online community, permission marketing, customer experience, out-of-box-experience, customer retention, installed base marketing initiatives. Executed customer driven change through voice-of-the-customer research and analytics.• Internet Spokesperson; online community lowered support calls and increased customer satisfaction.• Established crucial link with customers, resulting in several prestigious awards from trade magazines.• Key member of team that launched new peripherals and services business unit.