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High energy marketing executive with over 25 years of experience leading both client-side and agency teams in fast-growth environments.USA Insulation is in the business of helping home owners to save thousands of dollars over the course of home ownership through the installation of high-quality residential home insulation. The U.S. Department of Energy's number one recommendation for reducing energy bills for heating & cooling is by adding insulation - to attic spaces, ceilings, interior walls and crawl spaces. We offer the best insulation for your home improvement dollars - from blown-in attic insulation for the top of your house to our premium injection foam insulation that can be injected or pumped into exterior walls, crawl spaces and foundations - expanding and filling all cracks and crevices to make your home airtight.
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Marketing DirectorSir GroutCleveland, Oh, Us -
Marketing DirectorUsa Insulation Of Toledo Jan 2018 - Present -
Marketing DirectorUsa Insulation Of New England Jan 2022 - Present -
OwnerGinger Digital Mkt Mar 2020 - PresentCleveland, Ohio, United StatesWhile every business and situation is different, the constant part is the need to attract new business and do so in ways that give a good return on investment. There are so many ways to plan a marketing strategy! In the end, though, the focus needs to be on the bottom line. I’m a creative MBA but still grounded in data and the numbers. -
Chief Marketing OfficerUsa Insulation Of Michigan Jan 2023 - Oct 2024Auburn Hills, Michigan, United States -
Digital Marketing DirectorKiwi Creative Jan 2020 - Jan 2022Cleveland/Akron, Ohio Area- Lead client engagements to create comprehensive branding, marketing, website and sales enablement strategies- Delegate tactical work to Digital Marketing Managers, Digital Marketing Coordinators and/or freelancers- Help execute various tactics such as writing, campaign set up, reporting dashboard development and other tactics, as necessary- Analyze KPIs and presenting monthly reports on campaign performance, including ideas for future improvement- Attend and/or speak at networking events and tradeshows- Assist with new business pitches- Mentor employees to ensure they’re producing high-quality work that will create raving fans -
Senior Account ManagerFront Burner Marketing Llc Jun 2019 - Dec 2019Cleveland/Akron, Ohio AreaCreating, executing, monitoring, and analyzing marketing strategies for SMBs including inbound content creation, social media management, direct mail, promotional items, email campaigns, and website management. - Client relationship building- Blog writing- SEO driven content strategy- Hubspot Certified- Google Certified -
Marketing DirectorUsa Insulation May 2016 - May 2019Cleveland/Akron, Ohio AreaAs the Marketing Director, I assist USA Insulation franchisees in growing the unit revenues through the development and implementation of marketing strategies and tactics. I implement concurrent campaigns across multiple platforms including email, blog, press, social media, online, etc. I also work closely with our advertising agency, marketing and website vendors to meet goals and requirements of the projects.- Manage corporate brand- logo, messaging and strategy- Participate as part of Leadership Team for weekly planning meetings using EOS- Online presence management : website, listings, profiles- Content planning in all forms : print, blog, video, social- Marketing reporting showing performance in all areas with ROI- Oversee creative agency relationship for projects : content, print, art, website- Work with media consultant for TV/Radio spots production and placement- Manage PPC/SEO agency- Create Annual Marketing Plan allocating the marketing fund- Ensure CRM data is being entered properly, create marketing campaigns- Utilize third party vendors to conduct research studies- Build relationships with location owners to help them increase leads and sales with campaigns across multiple platforms- Part of planning team for Annual Owner’s Summit- Create internal communications for locations : newsletter, intranet, webinars- Implemented online Learning Management System for training of locations- Train new franchise locations on marketing and startup activities- Educate and support local marketing staff at the franchise locations -
Social Media Business StrategistMix Strategy Mar 2012 - Jun 2016Sagamore Hills, Oh- 4 years as Social Media Strategist freelancer for an Akron advertising agency. Servicing clients such as Lake Health Hospital, Wayside Furniture and Chapel Hill Mall with digital and social media content, social advertising and campaigns.- 1 year as Social Media Strategist freelancer for a HubSpot content agency- Create content strategies, editorial calendars, post copy and images for social media clients- Manage online giveways, contests, promotions - Web design for myself and select clients- Speaker- speaks to various groups on marketing and social media
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Director Of Marketing & Media AnalyticsTrendpointers Llc Sep 2011 - Dec 2014Cleveland/Akron, Ohio AreaTrendPointers has "cracked the code" on how to convert news/media content into highly valuable, predictive measures of business, economic, and investing insights...delivering "what's next"... right now.-Digital communications and research applications for business and economic planning- Web design and content creation: whitepapers, infographics, social media posts- Lead development and CRM management- Email marketing campaigns -
Marketing ManagerEsearch Aug 2011 - Apr 2012Independence, Oh- Responsible for marketing and public relations functions- Provide recruiters and business development teams with marketing materials, social media campaign content and marketing support- Manage web presence, email and social media strategies -
Marketing CoordinatorHyatt Legal Plans 2000 - 2001Cleveland, Ohio- Responsible for marketing and public relations functions- Supported Account Executives with design of marketing pieces, proposal writing (RFP), lead research and presentation creation- Maintained the CRM database-Planned and managed trade show booth, displays and marketing materials -
Senior Assistant ManagerAnn Taylor 1998 - 2000Columbus And Cleveland, OhioResponsible for day-to-day operations of retail store- including interaction with clients, client event planning, marketing strategies and employee relations. -
Business ManagerSpa At River Ridge 1997 - 1998Dublin, Ohio- Responsible for marketing, public relations and employee management.- Created client newsletter, signage and brochures- Designed retail displays- Planned client events
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Marketing Product Development ManagerOcom 1992 - 1997Worthington, Ohio- Provided marketing research analysis, pricing, advertising, creative development, program implementation, distribution strategies, and post-distribution management on a product basis to the Vice President of Marketing- Managed activities with Lord, Sullivan & Yoder advertising agency for multi-million dollar campaigns- Customer research projects such as focus groups, intercept studies and surveys- Managed new product roll-out timeline- marketing, pricing, etc- Designed and implemented direct mail and email campaigns
Lynne Wilson Skills
Lynne Wilson Education Details
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Business -
Marketing/Marketing Management, General
Frequently Asked Questions about Lynne Wilson
What company does Lynne Wilson work for?
Lynne Wilson works for Sir Grout
What is Lynne Wilson's role at the current company?
Lynne Wilson's current role is Marketing Director.
What is Lynne Wilson's email address?
Lynne Wilson's email address is ch****@****att.net
What is Lynne Wilson's direct phone number?
Lynne Wilson's direct phone number is +133060*****
What schools did Lynne Wilson attend?
Lynne Wilson attended Franklin University, Ohio University, Lake High School.
What are some of Lynne Wilson's interests?
Lynne Wilson has interest in Facebook, Business Strategy, Writing, Children, Blogging, Skiing, Social Media, Marketing, Twitter, Reading.
What skills is Lynne Wilson known for?
Lynne Wilson has skills like Social Media Marketing, Marketing, Marketing Strategy, Social Media, Blogging, Public Relations, Content Strategy, Strategy, Marketing Communications, Small Business, Entrepreneurship, Event Planning.
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Lynne Wilson
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Lynne Wilson
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Lynne Riojas
Austin, Tx
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