Lynne Brown Email and Phone Number

Manage relationships with national and regional retail partners to sell Vonage’s portfolio of VoIP home phone service. Develop sales and distribution strategies for both the Vonage and BasicTalk brands, including implementing 3rd party assisted selling as necessary to reach volume, revenue and ROI goals. Collaborate with product and marketing teams on the development of new service offers to reach target consumers to drive incremental sales growth.

Lead Virgin Mobile business team in the development and execution of brand strategy through the evaluation of industry trends, competitive positioning and sales history. P&L responsibility focused specifically on strategic brand positioning, portfolio planning, roadmap creation and “go-to-market” tactical planning. Managed Virgin team to facilitate marketing plan execution and distribution strategy to effectively drive customer acquisition. Developed and executed national and retailer specific promotions for key drive times.

Collaborated in the creation of payLo by Virgin Mobile, a sub-brand of the established Virgin Mobile USA. Identified target customer segments to create an appropriate offer portfolio and handset roadmap. Partnered with marketing team to develop brand identity. Designed pitch materials for retailers and authored communications for external field sales team.Successfully launched Common Cents Mobile, Sprint Prepaid Group’s first new brand – available exclusively at Walmart. Participated in developing all brand assets including logo, packaging design, messaging hierarchy and web design. Analyzed historical sales data to establish optimal distribution strategy as well as key market selection for advertising and local marketing.

Built and sustained Virgin Mobile’s relationships with key national tier 1 retail partners. Collaborated on the design, marketing and implementation of new products and services, both national launches and retailer exclusives. Lead cross-functional team in establishing sales forecast, setting optimal product mixes, developing in-store merchandising strategies and allocating marketing spend. Successfully negotiated contracts to realize cost savings while meeting company and retailer goals.

Established overall distribution strategy across all channels of business and product lines with senior leadership. Provided the “voice of the marketplace” in executive meetings with clients such as A&E Home Video, Scholastic Video Collection and Major League Baseball Home Video. Collaborated with business development team on all aspects of acquisitions including pricing, configuration and scheduling. Managed a national key account base. Supervised both account managers and sales support staff.

Sold the Simon & Schuster title list, both new release and catalog, into the gift trade. Personally managed key national accounts such as Williams Sonoma and TJ Maxx while overseeing sales via additional inside sales staff and outside commissioned rep groups.