Lynnette Hoffman

Lynnette Hoffman Email and Phone Number

Health Communications professional @ Healthed Australia
Lynnette Hoffman's Location
Hobart, Tasmania, Australia, Australia
Lynnette Hoffman's Contact Details

Lynnette Hoffman personal email

n/a
About Lynnette Hoffman

I’m passionate about creating evidence-based resources that support consumers and health professionals to make lasting changes that improve health outcomes. I have more than 15 years of experience as a health communications specialist and medical journalist, developing health promotions campaigns and resources that:- empower consumers to manage their conditions more effectively- incorporate behaviour change principles to motivate lasting change- improve health literacy and patient activation - provide health professionals with practical, up-to-date information to support clinical best practice

Lynnette Hoffman's Current Company Details
Healthed Australia

Healthed Australia

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Health Communications professional
Lynnette Hoffman Work Experience Details
  • Healthed Australia
    Managing Editor
    Healthed Australia Dec 2022 - Present
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  • Freelance
    Freelance Medical Journalist And Health Writer
    Freelance 2003 - Present
    Www.Lynnettehoffman.Com
    I write about health, science and medicine for a broad range of clients and audiences, including:--The Medical Republic--Leukaemia Foundation --The Weekend Australian (regular contributor, 2003-2012, Weekend Health, Careers, Special sections)--Medical Observer (regular contributor 2005-present; wrote weekly Focus on Diabetes and Focus on Mental Health columns, 2011-2013)--ECOS Magazine--Edge Custom--Madison--It's My Health--Australian Doctor--Human Resources Magazine--Australian Farm JournalFeatures I wrote as an independent freelancer for The Weekend Australian have beenrecognised with the following national awards: Winner of Luminous Award for Excellence in Cancer Journalism for a featurelooking at the prognosis for adolescents with cancer. Runner-up for Luminous Award for Excellence in Cancer Journalism for astory about the ethics and evidence for complementary therapy among cancerpatients. Winner of the Royal Australian and New Zealand Ophthalmologists MediaAward for a feature on treatment for diabetes related blindness. Winner of the Juvenile Diabetes Research Foundation’s Media Award for astory on cellular research to develop a cure for type 1 diabetes.
  • Medibank
    Health Communications Specialist
    Medibank Nov 2018 - Nov 2020
    Sydney, Australia
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  • Medibank
    Health Writer, Member Health, Healthcare & Strategy
    Medibank Feb 2016 - Nov 2018
    Sydney, Australia
    Member Health supports Medibank members to achieve better health outcomes. We design and deliver evidence based, targeted health programs and services that prevent and manage chronic conditions, increase choice over how and where healthcare is delivered and support members to take control of their health. Our CareComplete programs are also available to non-Medibank members including public patients in Victoria and Western Australia.I create evidence-based resources that improve health literacy, activate and empower patients to manage their symptoms better, reduce health risks, lower risk of complications and readmissions, access the services they need and receive care that reflects their values. I work across the business to develop and implement targeted health promotions campaigns for key cohorts, and to increase participation and engagement in health programs and services.
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  • Nps Medicinewise
    Medical Writer, Medicines Information Team
    Nps Medicinewise Sep 2014 - Feb 2016
    Sydney, Australia
    NPS MedicineWise is an independent, not-for-profit public health organisation that provides evidence-based tools and resources to improve the way medicines and medical tests are prescribed and used.Selected highlights:• Researched, critically appraised, analysed and synthesised evidence for print and online products for both health professionals and consumer audiences. • Created accredited online professional development for GPs, nurses and pharmacists• Provided in-depth independent analysis of evidence for newly listed medicines on the Pharmaceutical Benefits Scheme for NPS’s Radar publication • Developed media briefings, press releases, infographics and multimedia campaigns • Created consumer fact sheets in partnership with external organisations including Chronic Pain Australia and National Blood Authority.• Managed monthly NPS Direct e-newsletter, sent to 35,000 health professionals
  • Ahm Total Health, Australian Health Management
    Health Writer
    Ahm Total Health, Australian Health Management 2005 - 2010
    Wollongong, Nsw
    -Developed multifaceted marketing collateral for Total Health programs both externally to reach new clients, and internally to engage employees of organisations that had already bought our services.-Created evidence-based health promotions campaigns-Increased engagement and participation in employee health programs and telephonic coaching which led to measured improvement in outcomes, including increased levels of physical activity, wellbeing, smoking cessation and adherence to medication and treatment plans among people with chronic disease. -Redeveloped communications plan and marketing and sales collateral. -Increased brand awareness and accessibility and reach of research through monthly one-page research updates.-Created comprehensive information packets to help patients prepare for and minimise complications from upcoming surgery, improve pregnancy outcomes, change unhealthy behaviours, etc.-Wrote extensive web content, email campaigns, brochures, print mail-outs, newsletters, magazine articles, advertising copy, posters and more.

Lynnette Hoffman Skills

Journalism Editorial Copywriting Feature Articles Editing Web Content Writing Online Journalism Publications Business Journalism Headline Writing Freelance Writing Copy Editing News Writing Publishing Newspapers Magazines Online Publishing Fact Checking Photography Storytelling Content Management Media Relations Press Releases Blogging Social Media Web Content Writing Public Health Medical Education Medical Communications Medical Writing Strategic Communications Content Development Newsletters

Lynnette Hoffman Education Details

Frequently Asked Questions about Lynnette Hoffman

What company does Lynnette Hoffman work for?

Lynnette Hoffman works for Healthed Australia

What is Lynnette Hoffman's role at the current company?

Lynnette Hoffman's current role is Health Communications professional.

What is Lynnette Hoffman's email address?

Lynnette Hoffman's email address is ly****@****.com.au

What schools did Lynnette Hoffman attend?

Lynnette Hoffman attended Utah State University.

What are some of Lynnette Hoffman's interests?

Lynnette Hoffman has interest in Trail Running, Skiing, Backpacking, Ethics, Photography, Fine Art, Travelling In The Developing World, Mountain Biking, Food, World Music.

What skills is Lynnette Hoffman known for?

Lynnette Hoffman has skills like Journalism, Editorial, Copywriting, Feature Articles, Editing, Web Content, Writing, Online Journalism, Publications, Business Journalism, Headline Writing, Freelance Writing.

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