Lynnette Hoffman Email & Phone Number

Www.Lynnettehoffman.Com

I write about health, science and medicine for a broad range of clients and audiences, including:--The Medical Republic--Leukaemia Foundation --The Weekend Australian (regular contributor, 2003-2012, Weekend Health, Careers, Special sections)--Medical Observer (regular contributor 2005-present; wrote weekly Focus on Diabetes and Focus on Mental Health columns, 2011-2013)--ECOS Magazine--Edge Custom--Madison--It's My Health--Australian Doctor--Human Resources Magazine--Australian Farm JournalFeatures I wrote as an independent freelancer for The Weekend Australian have beenrecognised with the following national awards: Winner of Luminous Award for Excellence in Cancer Journalism for a featurelooking at the prognosis for adolescents with cancer. Runner-up for Luminous Award for Excellence in Cancer Journalism for astory about the ethics and evidence for complementary therapy among cancerpatients. Winner of the Royal Australian and New Zealand Ophthalmologists MediaAward for a feature on treatment for diabetes related blindness. Winner of the Juvenile Diabetes Research Foundation’s Media Award for astory on cellular research to develop a cure for type 1 diabetes.

Sydney, Australia

Sydney, Australia

Member Health supports Medibank members to achieve better health outcomes. We design and deliver evidence based, targeted health programs and services that prevent and manage chronic conditions, increase choice over how and where healthcare is delivered and support members to take control of their health. Our CareComplete programs are also available to non-Medibank members including public patients in Victoria and Western Australia.I create evidence-based resources that improve health literacy, activate and empower patients to manage their symptoms better, reduce health risks, lower risk of complications and readmissions, access the services they need and receive care that reflects their values. I work across the business to develop and implement targeted health promotions campaigns for key cohorts, and to increase participation and engagement in health programs and services.

Sydney, Australia

NPS MedicineWise is an independent, not-for-profit public health organisation that provides evidence-based tools and resources to improve the way medicines and medical tests are prescribed and used.Selected highlights:• Researched, critically appraised, analysed and synthesised evidence for print and online products for both health professionals and consumer audiences. • Created accredited online professional development for GPs, nurses and pharmacists• Provided in-depth independent analysis of evidence for newly listed medicines on the Pharmaceutical Benefits Scheme for NPS’s Radar publication • Developed media briefings, press releases, infographics and multimedia campaigns • Created consumer fact sheets in partnership with external organisations including Chronic Pain Australia and National Blood Authority.• Managed monthly NPS Direct e-newsletter, sent to 35,000 health professionals

Wollongong, Nsw

-Developed multifaceted marketing collateral for Total Health programs both externally to reach new clients, and internally to engage employees of organisations that had already bought our services.-Created evidence-based health promotions campaigns-Increased engagement and participation in employee health programs and telephonic coaching which led to measured improvement in outcomes, including increased levels of physical activity, wellbeing, smoking cessation and adherence to medication and treatment plans among people with chronic disease. -Redeveloped communications plan and marketing and sales collateral. -Increased brand awareness and accessibility and reach of research through monthly one-page research updates.-Created comprehensive information packets to help patients prepare for and minimise complications from upcoming surgery, improve pregnancy outcomes, change unhealthy behaviours, etc.-Wrote extensive web content, email campaigns, brochures, print mail-outs, newsletters, magazine articles, advertising copy, posters and more.