Lynn Gurley Email & Phone Number

• Build, manage, and enhance new and established affinity and sponsorship plans with a solid command for contract terms
• Coordinate execution of all contract deliverables by documenting assets, deadlines, sizes, securing creative resources, and obtaining necessary approvals from all parties while managing the timeline
• Brainstorm new activation ideas to enhance the impact of sponsorships in collaboration with the marketing team and partners
• Work with external agency partners and vendor partners to support the execution of strategies
• Serve as mass media coordinator, ensuring documentation is accurate, creative is produced and creative is reviewed with compliance
• Process mass media and sponsorship invoices

Madison, Wisconsin Area

• Developed strategic integrated marketing plans for internal business lines and services
• Developed creative concepts that align brand strategy and standards
• Provide status updates, support, and recommendations to business partners
• Researched current industry trends to pose new ideas to the organization
• Lead communication plans for assigned initiatives and campaigns
• Analyzed and reported on campaign results

Madison, Wisconsin

• Project manager and relationship expert. Handled all day-to-day activities for clients including all client correspondence
• Researched, brainstormed, strategized, and budgeted all projects. Oversaw implementation, while documenting decisions, approvals, and coordinating art deliverables to the final destination
• Worked closely with the creative and digital team to develop concepts for clients. Experience in the traditional, social, and digital landscape
• Presented and sold all agency work and proposals to clients
• Strategized new business opportunities. Wrote prospect estimates and proposals. Grew internal clients' portfolio
• Generated company invoicing. Certified accurate pricing and created AGI documents. Provided recommendations for process improvements, along with data analysis to meet monthly and yearly goals

New Berlin, Wisconsin

• Developed client relationships and implement follow-up procedures providing sole administrative and technical assistance to the sales staff resulting in increased sales and art department productivity
• Provided guidance, and employee performance reviews for the sales team
• Spearheaded responsive website development update. Increased new visitors by 13% through the promotion of content in advertising outlets and social media channels. The administrator of the content management.
• Analyzed sales reports. Delivered proactive ideas for growth and goal measurement
• Maintained customer relationship management system, Salesforce
• Designed sales materials via InDesign for use at client meetings and company events

Milwaukee, Wisconsin

• Attended and wrote a review for over 45 FM 106.1 sponsored concerts. Described the atmosphere, musical talent and overall experience for the Concert Correspondent blog on the station website
• Spoke live on air with hosts Karen, Scott and Radar about the concert experience for their morning show
• Interacted with iHeartMedia staff to learn about the music industry operations

• Co-developed and presented strategic marketing partnership plan to COO of Conney Safety, resulting in a comprehensive site-assessment subscription service for expansion of target market share
• Generated blog and email newsletter content. Researched database of current and prospective clients

Greater Milwaukee Area

Acquiring advertising clientele for the Milwaukee County Department of Parks, Recreation and Culture

• Managed business finances while simultaneously increasing sales by 30% from 2010 to 2011 through improved training, lead generation, and an understanding of the target market
• Coordinated, and verified placement of advertisements in weekly page layouts
• Utilized a customer relationship management system to monitor advertising representatives communication with clients
• Set and assessed the advertisement rates and pricing structure to meet weekly, and yearly goals
• Selected, trained, supervised and evaluated sales staff through individual and group meetings
• Developed on-going campaigns for student involvement on social media profiles via Hootsuite

University Of Wisconsin-Whitewater

Implement all chapter standards while managing the largest campus academic organization through leadership of society officers

• Provide management of a diverse 52 resident floor in a suite-style residence hall community
• Create a living and learning community that encourages and supports student engagement
• Enforce community standards and confront violations of university rules and regulations. Responded to emergency situations when appropriate
• Transfer university knowledge addressing various student behavior to appropriate referents
• Coordinated academic, educational, and social justice related programming, while being under a programming budget
• Use communication to mediate conflict and provide resolution

Lee And Fricker Residence Halls

• Administer university knowledge to provide accurate information to assist in problem solving
• Maintained confidential personal information
• Conducted monthly audits of residence hall keys, regulated checkout materials and kept daily records

Milwaukee, Wisconsin

• Coordinated interactive activities for band followers at concerts and events
• Updated and managed social media sites for the state of Wisconsin
• Researched and executed alternative street marketing tactics to increase band followers
• Interacted with new and current fans to market research
• Managed merchandise table during performances. Money handled. Inventory kept