Lynn Gurley Email & Phone Number

• Build, manage, and enhance new and established affinity and sponsorship plans with a solid command for contract terms • Coordinate execution of all contract deliverables by documenting assets, deadlines, sizes, securing creative resources, and obtaining necessary approvals from all parties while managing the timeline• Brainstorm new activation ideas to enhance the impact of sponsorships in collaboration with the marketing team and partners • Work with external agency partners and vendor partners to support the execution of strategies • Serve as mass media coordinator, ensuring documentation is accurate, creative is produced and creative is reviewed with compliance • Process mass media and sponsorship invoices • Develop consumer segment marketing plans designed to deepen relationships with members and acquire new members • Partner with Social Media & PR Specialist to plan appropriate storytelling tactics• Contribute to the development of UW Credit Union's annual marketing plan

Madison, Wisconsin Area

• Developed strategic integrated marketing plans for internal business lines and services • Developed creative concepts that align brand strategy and standards • Provide status updates, support, and recommendations to business partners • Researched current industry trends to pose new ideas to the organization • Lead communication plans for assigned initiatives and campaigns • Analyzed and reported on campaign results • Recommend process improvements for the Marketing Department

Madison, Wisconsin

• Project manager and relationship expert. Handled all day-to-day activities for clients including all client correspondence• Researched, brainstormed, strategized, and budgeted all projects. Oversaw implementation, while documenting decisions, approvals, and coordinating art deliverables to the final destination • Worked closely with the creative and digital team to develop concepts for clients. Experience in the traditional, social, and digital landscape• Presented and sold all agency work and proposals to clients • Strategized new business opportunities. Wrote prospect estimates and proposals. Grew internal clients' portfolio • Generated company invoicing. Certified accurate pricing and created AGI documents. Provided recommendations for process improvements, along with data analysis to meet monthly and yearly goals• Manager of the Digital Strategist. Provided oversight and direction• Coordinated media buys with third-party vendors • Researched and continual learning of client industry happenings• Constructed and reviewed all digital reporting for goal standards and recommendations

New Berlin, Wisconsin

• Developed client relationships and implement follow-up procedures providing sole administrative and technical assistance to the sales staff resulting in increased sales and art department productivity• Provided guidance, and employee performance reviews for the sales team• Spearheaded responsive website development update. Increased new visitors by 13% through the promotion of content in advertising outlets and social media channels. The administrator of the content management systemEvent planner. Orchestrated company-wide events with outside vendors adhering to designated budget • Analyzed sales reports. Delivered proactive ideas for growth and goal measurement• Maintained customer relationship management system, Salesforce • Designed sales materials via InDesign for use at client meetings and company events• Researched target markets for lead generation. Strategized for new business opportunities• Collaborated with Vice-President to align client objectives and company services• Assisted in written new business proposals and provided insight in areas for problem-solving• Social media collaborator; Writer of advertising clientele newsletter• Selected and supervised department interns

Milwaukee, Wisconsin

• Attended and wrote a review for over 45 FM 106.1 sponsored concerts. Described the atmosphere, musical talent and overall experience for the Concert Correspondent blog on the station website • Spoke live on air with hosts Karen, Scott and Radar about the concert experience for their morning show• Interacted with iHeartMedia staff to learn about the music industry operations

• Co-developed and presented strategic marketing partnership plan to COO of Conney Safety, resulting in a comprehensive site-assessment subscription service for expansion of target market share • Generated blog and email newsletter content. Researched database of current and prospective clients

Greater Milwaukee Area

Acquiring advertising clientele for the Milwaukee County Department of Parks, Recreation and Culture

• Managed business finances while simultaneously increasing sales by 30% from 2010 to 2011 through improved training, lead generation, and an understanding of the target market • Coordinated, and verified placement of advertisements in weekly page layouts• Utilized a customer relationship management system to monitor advertising representatives communication with clients • Set and assessed the advertisement rates and pricing structure to meet weekly, and yearly goals• Selected, trained, supervised and evaluated sales staff through individual and group meetings• Developed on-going campaigns for student involvement on social media profiles via Hootsuite

University Of Wisconsin-Whitewater

Implement all chapter standards while managing the largest campus academic organization through leadership of society officers

• Provide management of a diverse 52 resident floor in a suite-style residence hall community • Create a living and learning community that encourages and supports student engagement • Enforce community standards and confront violations of university rules and regulations. Responded to emergency situations when appropriate• Transfer university knowledge addressing various student behavior to appropriate referents • Coordinated academic, educational, and social justice related programming, while being under a programming budget • Use communication to mediate conflict and provide resolution

Lee And Fricker Residence Halls

• Administer university knowledge to provide accurate information to assist in problem solving • Maintained confidential personal information • Conducted monthly audits of residence hall keys, regulated checkout materials and kept daily records

Milwaukee, Wisconsin

• Coordinated interactive activities for band followers at concerts and events• Updated and managed social media sites for the state of Wisconsin• Researched and executed alternative street marketing tactics to increase band followers• Interacted with new and current fans to market research• Managed merchandise table during performances. Money handled. Inventory kept