Coregeo® is a specialist fresh produce marketing agency based in Kent and is home to leading fresh produce brands, such as Pink Lady® apples and Tenderstem® broccoli. As Senior Marketing Manager for Pink Lady®️, I lead across all channels to implement and develop annual campaigns to increase brand awareness, penetration, loyalty and ultimately, drive sales for Pink Lady®️ in the UK.

Main Responsibilities: Developing and managing the UK and Ireland online and offline marketing strategies in order to maximise revenue and deliver commercial and brand objectives. Responsible for delivering integrated multi-channel campaigns, promotions and 3rd party partnerships, with effective PPC, affiliate and display marketing, as well as above the line media, to maximise revenue and ROI. Managing the brand with creative executions, being responsible for briefing agencies to achieve… Show more Main Responsibilities: Developing and managing the UK and Ireland online and offline marketing strategies in order to maximise revenue and deliver commercial and brand objectives. Responsible for delivering integrated multi-channel campaigns, promotions and 3rd party partnerships, with effective PPC, affiliate and display marketing, as well as above the line media, to maximise revenue and ROI. Managing the brand with creative executions, being responsible for briefing agencies to achieve targets. Show less

Planning, creating and implementing marketing strategy to exploit the DVD / Blu-Ray Catalogue to achieve set sales targets. Defining and implementing the International release schedule for new titles, new packaging, campaigns, promotions to brand / franchise life-cycle management, to agreed budgets and time-scales. Managing local team implementation of marketing strategy to maximise results and share best practice.

Responsible for Marketing strategy for DVD and music, and the company’s website. Creating, managing and implementing marketing campaigns on key releases and brands across all areas of the marketing mix. Trade marketing with the sales team and key accounts to maximise sales targets and ROI.

Responsible for marketing strategy on several music labels across all elements of marketing mix. Focus on trade marketing strategy to increase distribution, working with key accounts like Asda, Tesco and WH Smith. Previous roles included Product Manager and Marketing Analyst, where my responsibilities included producing market reports, making recommendations for future strategy.