Lynn Soo Email & Phone Number

Singapore

• Responsible for product roadmap and planning, overseeing the development, launch, and ongoing management of multiple Urbanfox platforms (Multi-channel commerce, fulfillment carrier management).• Continuously define improvement in iterations and deliver incremental product features to strengthen Urbanfox as a B2B2C logistic enabler, empowering brands and retailers in their SEA presence.• Connect brands to popular marketplaces, unify client webstores into Urbanfox channel commerce platform, and provide full visibility of inventories, orders, and product offerings, along with last-mile logistic statuses.• Drive the development of agile teams, estimate features, define requirements, and collaborate on executing the product roadmap, resolving roadblocks effectively.• Partner with implementation teams and key internal/external stakeholders to develop a roadmap supporting overall strategic business objectives and regionally scale high-impact initiatives.• Define and prioritize platform features backlogs based on business value, impact, technical feasibility, development resources, and implementation schedule to maximize customer value output and go-to-market on time.

Singapore

• Operate as the point person and lead multiple concurrent CRM & Marketing digitalization projects implementation, responsible for requirements finalization, user testing, user training and post launch supports. • Act as a key liaison point person, constantly work with business stakeholders (Sales, Brand Marketing, IT)) and key agencies/vendors in exploring improvements to existing platforms, identify new customer engagement opportunities and streamline operational process and strategy execution. • Day to day business operational supports and execution in website management, marketing performance analysis, execute marketing campaign, e.g. build and refine event-based triggers and lifecycle messaging across entire customer lifecycle and executing across a variety of touchpoints.

Kuala Lumpur, Malaysia

• Perform people and talent management activities such as people development, coaching and performance review management, participate and contribute to the company internal training program. • Conduct client business analysis, provide functional solution consulting and planning, understand business needs and manage business units owners and client’s expectation. • Identify new technology opportunities and strategic roadmap for operational efficiencies and new product features. • Manage and own the complete project delivery process and technical delivery management, streamlining business process and end to end system integration focusing on the domain of CRM, Marketing, Loyalty Management, Affiliate Marketing and Business Intelligence.

Singapore

• Lead regional offices project management, change management, business analysis activities with good understanding of IT project management principles, tools and methodologies to manage and deliver projects on time, budget and meet or exceed quality expectations. • Provide regional sales & marketing business functional support and serve as the subject matter expert for the system owned, with good understanding on the interrelationship between the end-to-end functional processes and their interdependencies on other functional process areas, people and the organization and other processes.

Singapore

Oct 2003 - Sep 2006 (3 years)Application Development• Perform requirements gathering, preparation of specifications, application development, and testing and ensure smooth roll-out of business requirements.• Lead collaboration sessions with key users to provide design solutions to improve operations and business processes. • Provide application support to the business users in troubleshooting and resolving problems and incidents, and updating them on the progress.• Manage company reporting requirements and deliver reports timely to the management and business users.Main Accomplishments• Custom web application development using HTML, Javascript, ASP, and VB.NET. The various applications built throughout the 3 years are CRM System, Leave and HR System, Invoice Management System, and online Tickets Booking System.