Lynn Yeo Email & Phone Number

Strategic Brand Builder in Personal Care and Beauty, Packaged Food, Home Care and OTC, including more than 10 years of commercial experience with retailers and distributors. Proven ability in translating strategies into initiatives that delivers brand goals and business results.Strong record of success in marketing initiatives, driven by discipline in analytics and consumer/business insight, executing effective integrated campaigns across traditional and new media to both consumers and health care professionals. Demonstrated abilities to leverage external partnerships to build long-term brand health and business growth in both local and overseas assignments Agile in responding to organizational changes, providing the leadership to stabilize businesses, and motivate team members. Possess a collaborative mindset, mediating among multiple divisions of large organization to maintain productive relationships with staff, peers and management as well as external trade partners.A self-starter with strong business acumen, problem solving skills, creativity and resilience to drive business growth in a constantly changing landscape. Effectively bilingual in English and Mandarin. • Strategic Planning and Business Development • Agency negotiations & performance • Brand Health Assessment and Fundamentals • P&L Management • Quantitative and budget management• Consumer & influencer understanding • Distributor and trade management• Networking with external broad based stakeholders • Channel development• Integrated communications development • Talent development

Listed skills include Marketing Strategy, Strategic Planning, Strategic Communications, P&L Management, and 10 others.

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  National University Of Singapore

  Bachelor Of Business Administration (B.B.A.)