Lynn Yeo Email & Phone Number

Singapore

- Oversee the business unit, managing P&L for Boneve and Nurturepro.- Drive brand awareness and revenue growth through omni-channel marketing strategies and robust SEO initiatives.- Achieved 700% growth in social media following and 350% increase in revenue.- Increased brand awareness and loyalty through targeted engagement initiatives, SEO-optimized content, and customer retention programs.

Singapore

- Spearheaded the rebranding of three in-house brands: Daily Delight, Nurturepro, and Happi Doggy, conducting competitive market analysis and establishing a unique value proposition for each rebrand and repositioning.- Developed comprehensive brand marketing assets and integrated marketing communications plans, ensuring cohesive brand messaging across all touchpoints.- Acted as an in-house brand steward, ensuring that brand equity, brand architecture, and brand personality were consistently and accurately communicated.- Leveraged FMCG packaging research, design, and development capabilities to enhance product appeal and consumer engagement strategies.

Singapore

- Led the marketing and brand strategy departments, overseeing a portfolio of 11 brands.- Successfully launched two new brands, Loveabowl and Boneve, implementing market penetration strategies and creating engaging, multi-channel brand marketing campaigns.- Conducted product packaging R&D and consumer surveys, leveraging data-driven insights to optimize product launch strategies.

Singapore

Assess brand competitiveness in regional market, create and implement new visual strategy to differentiate, communicate and engage consumers across multiple brand touch-points, both online and offline. Train and develop team members to create on-point and on-brand communications.

Singapore

- Lead and inspire a team of seven in designing FMCG, retail and corporate brands through creative brand strategy, concept creation and design execution. - Oversee photography art direction and creative critique. Participate in brainstorm, pitches and creative presentation. - Motivate and develop team’s core competencies. Collaborate with internal and external stakeholders.Notable Projects: Kordel’s, Dragon Brand, Svensons, Song Fa Bak Kut Teh

Singapore

– Tasked to oversee day-to-day operations in the design department,reporting to Creative Director.– Participated in beauty trend research, new pitches, new brand creation,conceptualizing and designing of packaging.Notable Projects: Uniliver Sunsilk, Abbott Nutrition

Helsinki

– Tasked to conduct a market and competitors’ research of the Finland’s specialvehicle market, Strategised market entry for BAUS AT in Finland.– To proposed marketing and communication strategy for BAUS AT throughvarious communication touch points such as press release, events participation,demonstration vehicle design and advertisements.Notable Projects: BAUS AT

Helsinki

– Tasked to revise Fiskars’ brand visual identity through variouscommunication touch points including product packaging, advertisements,store environment and point-of-purchase display.– To study and reorganise Fiskars’ product categories for a morecomprehensive and efficient product portfolio.Notable Projects: Iittala Fiskars Homeware

Helsinki

– Tasked to research and audit for Oras brand development project, analysecurrent home trends in Europe, strategise new brand direction for Orasto capture new and existing market.– Brand audit for Novelle brand identity and packaging, refreshed its identityand packaging.– Comprehensive research and analysis on Karhu footwear, reposition Karhubrand in Scandinavian market with emphasis on its Finnish originality.Notable Projects: Hartwall Novelle Beverage, Oras Sanitary Fittings

Singapore

– Tasked to develop and build a design and brand consulting department withinan advertising setup.– Since the start of the department, the team have helped expand Gosh’sbandwidth in winning more accounts, namely Parkroyal Hotel Group, AbacusInternational, Subway APAC, Pamalat and Abbott Nutrition, offering a moreholistic marketing consultation.– Focused on planning and building clients’ brand and aligning clients’ businessvision with consumers’ expectation/experience through variouscommunication touchNotable Projects: Parkroyal Hotels Group, Abacus Intenational, Abbott Nutrition

Singapore

– Lead and inspire a team of four in new brand creation and strategicpositioning, conceptualizing and designing of marketing collaterals,photography art direction, pitching for new accounts and creativepresentation.– Portfolio includes Infocomm Development Authority of Singapore,Building & Construction Authority, Media Development Authority,Singapore Land Authority, Ministry of Communications & Arts etc.

Singapore

– Involved in corporate and consumer branding projects for Alvin AileyAmerican Dance Theatre, Fraser & Neave, Fonterra, Procter & Gamble,Downy Softener etc.– Refreshed brand identities and product packaging through quantitativeand qualitative brand research, conceptualisedNotable Projects: Clariol Herbal Essences, Downy Softener

Singapore

– Involved in conceptualising and designing, photography art directionof marketing collaterals for Ministry of Defence, Singapore Tourism Board,North-East CDC, Singapore Police Force etc.

Singapore

– Involved in corporate, consumer and retail branding projects for Fraser& Neave, Asia Pacific Brewery, Cortina Watch, Prime Minister Office,One North etc.– Tasks include quantitative and qualitative brand research, conceptualizingand developing design strategy, photography art direction, pitching fornew accounts and creative presentation.Notable Projects: Magnolia Fresh Milk, PMO Innovation Book

Master'S Degree, New Media

Activities and Societies: - Designing for Sustainability - Human Spaces - Social Enterprise: How to Change the World

Master'S Degree, International Design Business Management

Activities and Societies: – Design Business Management – Design Thinking in Business – Designing Open Innovation – Business Modelling.

Ba (Hons), Graphic & Media Design