Lynn Yeo Email and Phone Number
Lynn Yeo work email
- Valid
- Valid
Lynn Yeo personal email
Steering Yappy Pets' brand and marketing strategy, my focus has been on proliferating brand awareness and fueling revenue growth. Our team's efforts have materialized into a 700% boom in social media presence and a 350% uptick in revenue, powered by a mix of omni-channel marketing, robust SEO, and customer engagement programs. These strategies have pivoted us to the forefront of our industry, showcasing our brands' unique value propositions and cementing customer loyalty.With competencies honed in creative direction and consumer research, I've led the charge in rebranding and launching multiple products, including Loveabowl and Boneve. These initiatives, rooted in data-driven insights from consumer research and FMCG packaging innovation, have not only enhanced brand appeal but also significantly amplified our market penetration. Our success at Yappy Pets is a testament to our team's capacity to leverage industry insights and foster enduring brand relationships.
Yappy Pets Pte Ltd
View- Website:
- yappy-pets.com
- Employees:
- 14
-
Head Of Brand And Marketing StrategyYappy Pets Pte Ltd May 2023 - PresentSingapore- Oversee the business unit, managing P&L for Boneve and Nurturepro.- Drive brand awareness and revenue growth through omni-channel marketing strategies and robust SEO initiatives.- Achieved 700% growth in social media following and 350% increase in revenue.- Increased brand awareness and loyalty through targeted engagement initiatives, SEO-optimized content, and customer retention programs.
-
Head Of Creative StrategyYappy Pets Pte Ltd Jul 2021 - May 2023Singapore- Spearheaded the rebranding of three in-house brands: Daily Delight, Nurturepro, and Happi Doggy, conducting competitive market analysis and establishing a unique value proposition for each rebrand and repositioning.- Developed comprehensive brand marketing assets and integrated marketing communications plans, ensuring cohesive brand messaging across all touchpoints.- Acted as an in-house brand steward, ensuring that brand equity, brand architecture, and brand personality were consistently and accurately communicated.- Leveraged FMCG packaging research, design, and development capabilities to enhance product appeal and consumer engagement strategies.
-
Head Of Creative StrategyYappy Pets Pte Ltd Mar 2020 - Jul 2021Singapore- Led the marketing and brand strategy departments, overseeing a portfolio of 11 brands.- Successfully launched two new brands, Loveabowl and Boneve, implementing market penetration strategies and creating engaging, multi-channel brand marketing campaigns.- Conducted product packaging R&D and consumer surveys, leveraging data-driven insights to optimize product launch strategies.
-
Creative Strategy (Group Manager)The Golden Duck Pte Ltd Jun 2019 - Mar 2020SingaporeAssess brand competitiveness in regional market, create and implement new visual strategy to differentiate, communicate and engage consumers across multiple brand touch-points, both online and offline. Train and develop team members to create on-point and on-brand communications. -
Head Of DesignLouken Group Jun 2014 - Jun 2019Singapore- Lead and inspire a team of seven in designing FMCG, retail and corporate brands through creative brand strategy, concept creation and design execution. - Oversee photography art direction and creative critique. Participate in brainstorm, pitches and creative presentation. - Motivate and develop team’s core competencies. Collaborate with internal and external stakeholders.Notable Projects: Kordel’s, Dragon Brand, Svensons, Song Fa Bak Kut Teh -
FreelancerCrepuscule Beauty Brand Design Apr 2014 - Jun 2014Singapore– Tasked to oversee day-to-day operations in the design department,reporting to Creative Director.– Participated in beauty trend research, new pitches, new brand creation,conceptualizing and designing of packaging.Notable Projects: Uniliver Sunsilk, Abbott Nutrition
-
Marketing And Communication Strategist (Project Basis)1 Degree Consulting Aug 2012 - Jul 2013Helsinki– Tasked to conduct a market and competitors’ research of the Finland’s specialvehicle market, Strategised market entry for BAUS AT in Finland.– To proposed marketing and communication strategy for BAUS AT throughvarious communication touch points such as press release, events participation,demonstration vehicle design and advertisements.Notable Projects: BAUS AT
-
FreelancerWonder Helsinki Nov 2011 - Jun 2012Helsinki– Tasked to revise Fiskars’ brand visual identity through variouscommunication touch points including product packaging, advertisements,store environment and point-of-purchase display.– To study and reorganise Fiskars’ product categories for a morecomprehensive and efficient product portfolio.Notable Projects: Iittala Fiskars Homeware
-
FreelancerMozo Oy Apr 2010 - Sep 2010Helsinki– Tasked to research and audit for Oras brand development project, analysecurrent home trends in Europe, strategise new brand direction for Orasto capture new and existing market.– Brand audit for Novelle brand identity and packaging, refreshed its identityand packaging.– Comprehensive research and analysis on Karhu footwear, reposition Karhubrand in Scandinavian market with emphasis on its Finnish originality.Notable Projects: Hartwall Novelle Beverage, Oras Sanitary Fittings
-
Design DirectorGosh Advertising 2006 - 2009Singapore– Tasked to develop and build a design and brand consulting department withinan advertising setup.– Since the start of the department, the team have helped expand Gosh’sbandwidth in winning more accounts, namely Parkroyal Hotel Group, AbacusInternational, Subway APAC, Pamalat and Abbott Nutrition, offering a moreholistic marketing consultation.– Focused on planning and building clients’ brand and aligning clients’ businessvision with consumers’ expectation/experience through variouscommunication touchNotable Projects: Parkroyal Hotels Group, Abacus Intenational, Abbott Nutrition -
Design DirectorGreenhouse Communications 2004 - 2006Singapore– Lead and inspire a team of four in new brand creation and strategicpositioning, conceptualizing and designing of marketing collaterals,photography art direction, pitching for new accounts and creativepresentation.– Portfolio includes Infocomm Development Authority of Singapore,Building & Construction Authority, Media Development Authority,Singapore Land Authority, Ministry of Communications & Arts etc.
-
Senior DesignerThe Bonsey Design Partnership Pte Ltd 2003 - 2004Singapore– Involved in corporate and consumer branding projects for Alvin AileyAmerican Dance Theatre, Fraser & Neave, Fonterra, Procter & Gamble,Downy Softener etc.– Refreshed brand identities and product packaging through quantitativeand qualitative brand research, conceptualisedNotable Projects: Clariol Herbal Essences, Downy Softener -
Senior DesignerCore Communications 2001 - 2003Singapore– Involved in conceptualising and designing, photography art directionof marketing collaterals for Ministry of Defence, Singapore Tourism Board,North-East CDC, Singapore Police Force etc.
-
DesignerDia Brand Consultant 1999 - 2001Singapore– Involved in corporate, consumer and retail branding projects for Fraser& Neave, Asia Pacific Brewery, Cortina Watch, Prime Minister Office,One North etc.– Tasks include quantitative and qualitative brand research, conceptualizingand developing design strategy, photography art direction, pitching fornew accounts and creative presentation.Notable Projects: Magnolia Fresh Milk, PMO Innovation Book
Lynn Yeo Skills
Lynn Yeo Education Details
-
New Media -
International Design Business Management
-
Graphic & Media Design
Frequently Asked Questions about Lynn Yeo
What company does Lynn Yeo work for?
Lynn Yeo works for Yappy Pets Pte Ltd
What is Lynn Yeo's role at the current company?
Lynn Yeo's current role is Leading Brand Strategist at Yappy Pets Pte Ltd, driving innovative marketing initiatives..
What is Lynn Yeo's email address?
Lynn Yeo's email address is pe****@****.com.sg
What schools did Lynn Yeo attend?
Lynn Yeo attended Aalto University, Aalto University, University Of The Arts London.
What skills is Lynn Yeo known for?
Lynn Yeo has skills like Concept Development, Design Thinking, Creative Direction, Design Strategy, Visual Communication, User Centered Design, Corporate Identity, Design Management, Graphic Design, Brand Development, Experience Design, Strategic Design.
Who are Lynn Yeo's colleagues?
Lynn Yeo's colleagues are Francis Yu, Amy Wong, Yappy Pets Undefined, Jasmine Tan, Wen An T., Amanda Ong, Wei Zhong.
Not the Lynn Yeo you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial