Part of a dedicated team growing over 12 pet food brands, each designed to meet the unique needs and preferences of pet owners. From Asia to Europe, the Americas to Oceania, our trusted brands nurture the health and happiness of pets in over 16 countries.House Brands: Boneve, Daily Delight, Happi Skippi, Loveabowl, Nurturepro, Top RationDistributed Brands: Burgess, Ciao, Oxbow, The Honest Kitchen, Zesty Paws, Ziwi

Key contribution: Sharpen brands and businesses to scale in Asia.BRAND & MARKETING CONSULTINGDevelop brand and marketing strategies for companies expanding in Singapore, Indonesia, SE Asia and/or China. Expertise includes: Quantitative and qualitative research (focus group facilitation, in-depth interviews), brand strategy development (positioning, promise, personality), marketing advisory, and working with creatives to create a unique brand identity and experience.Worked on >60 consumer brands, with a specialization in conceptualization of new product/service. Past projects include:Children: Hegen (infant care products), SuperMom (event), 1010 Mother & Child Essentials (FMCG)Education: Write Edge (English & Writing Specialist), Mind Stretcher (primary enrichment), Xue Hui Le (mandarin enrichment), MS Junior Campus (preschool enrichment), MOE Kindergarten (preschool), Magic Fiddler (music & arts), My Gym (children fitness)FMCG/Foodtech: Yeo’s, Growthwell, Gomama, Alchemy Foods, Yappy Pets, Earthmade, Boneve, LoveabowlF&B: 4FINGERS, Zui Yu Xuan Teochew Cuisine, Chao Ting, Orange Clove (catering), Yellow Submarines (fast food)Healthcare: Dental Group, Healthcare Company in delivery of precision medicine, Genesis Gym (fitness), Nu.Reflections (medical aesthetics)Data Analytics & Fintech: Sense Infosys, MoolahSenseManaged P&L of business unit to reach sales targets, control costs and cash flow, oversee invoice billings and accounts receivables, and undertake sales pitches.Supervised project management and execution to fulfill deliverables and timelines, manage clients, coordinate with designers and copywriters.INTERNAL BRANDING CONSULTINGDeveloped internal branding and corporate planning workshops to ensure brand alignment within organizations.Conduct internal branding trainings for client’s employees.SPECIAL PROJECTSLed in the marketing and publishing of Louken's inaugural brand book "Secrets of the Little Red Cow".

Key contribution: Inspire and nurture young minds to discover a greater purpose.PASTORAL LEADERSHIP• Pastoral care and mentor-ship to 100 youths. Taught in weekly leadership meetings.• Pastoral care to 80 children. Run weekly children church service.• Worship leader for main congregation to 3000 adults• Counselling for troubled youths • Certified trainer in Human Behaviour Studies, DISC personality typesOVERSEAS MISSIONS SUPPORT• Led overseas missions trip for students and conducted sharing sessions of Asian Culture to local schools in Norway, Oslo, 2003• Supported missionary teams in Chile, Santiago, 2005

EVENTS PROGRAMMING & MANAGEMENT• Led 300 volunteers and performers for church anniversary celebrations (attended by >4000 people)• Led and organized annual youth conferences (attended by >700 people)• Led and pioneered the production of church annual reports