Rewards Programme at Straits Properties Suburban Malls (The Clementi Mall & The Woodleigh Mall)• Instrumental in driving the successful launch, securing over 30,000 sign-ups and ensuring 80% tenant participation within the first year.• Managed daily operations of the S3 Rewards Programme, enhancing app functionality, responding to member inquiries, and coordinating mall campaigns.• Delivered onboarding training to new tenants, sustaining high levels of participation and program integration.• Negotiated exclusive deals with tenants, adding value to the S3 Rewards Membership and enhancing customer satisfaction.• Executed strategic marketing initiatives and partnerships for S3 Rewards, including impactful collaborations with Fave, DBS and more. • Led UI/UX enhancements in collaboration with CRM vendors to deliver a seamless user experience.• Pioneered special projects, including the eCapitaVoucher launch with 70% mall participation and the successful soft launch of The Woodleigh Mall.• Played a key role in the integration of Property Tech solutions across all malls.

Manage marketing initiatives for shopFarEast Digital• Plan and execute campaigns for shopFarEast• Manage social media platforms for shopFarEast• Launch Team for Far East Malls new website (13+4malls)Manage marketing initiatives for Square 2 / Hougang 1 / Greenwich V• Plan and execute Advertising & Promotion program for retail mall• Strategize and implement program to drive incremental footfall & spending• Build strategic partnership to enhance & broaden the appeal of mall programme• Manage social media platforms for Square 2• Manage advertising space (e.g. in mall ad space panel & banner)

• Build merchant engagement by onboarding new and existing merchants onto CapitaStar• Initiate business reviews with merchants and strategize on how the team can further value add to form positive, long term relationship• Work with marketing team to plan and execute sales and marketing strategies, campaign, on-boarding of deals to drive usage and engagement with existing loyalty programme members• Liaise with internal stakeholders (Marketing, Operations, Technical and Analytics teams) for execution of loyalty and payment solution whilst meeting needs of external stakeholders

Manage and operate an online engagement platform (gathr) - an initiative by CapitaLand, to offer value-added services and convenience to office tenants• Negotiate and recruit CapitaLand Commercial Trust, CapitaMall Asia and external merchants to bring them on-board gathr • Curate merchant products and price to ensure value proposition of each brand is unique and strong• Plan and execute marketing campaign to acquire new members and engage existing members• Monitor, analyze and evaluate performance of individual marketing campaign• Curate & manage content on customer-facing platforms • Develop and implement web content for merchant's listing • Conceptualize weekly eDM content