My name is Lily, and I serve as a CMO, Country Manager, and Partnership Expert for the blockchain industry in Vietnam. With a background in technology and experience working for the largest tech corporations in Vietnam, I have been passionate about blockchain since 2020. My efforts have significantly elevated the projects I lead, making them renowned and influential in Vietnam through strategic go-to-market planning, recruitment and management of professional staff, and leveraging a robust network that includes all key opinion leaders (KOLs), crypto communities, and crypto/blockchain associations and organizations in Vietnam, as well as over 1,000 global KOLs.Here are some key projects I have been involved in:- BHO Network: The very first blockchain startup in Vietnam, partnered with ConsenSys (the parent company of MetaMask). BHO Network is a cross-chain ecosystem encompassing a Launchpad (BHO Pad), Wallet, Dex, and NFT Marketplace.- DeFiHorse: A GameFi project with 7 million followers on CoinMarketCap, recognized as one of the top GameFi projects of 2022.- Remitano: An exchange for which I led a campaign specifically targeting Vietnamese women users.- Baby Shark Universe: A billion-dollar global IP project under Korea's Pinkfong group. This project successfully closed a seed round of $34 million, backed by industry giants such as Sui and Animoca Brands.- Nova Group: One of the largest real estate corporations in Vietnam, where I serve as an advisor to help Nova advance into the metaverse.
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Advisor, Nova MetaverseNovagroup Jun 2022 - PresentNova Group is one of the largest real estate corporations in Vietnam. And my role as an advisor is to help Nova advance into the metaverse. With the advantage of having huge resources in real estate, restaurants, hotels, and entertainment centers in real life, building a metaverse world is a great solution to help Nova set foot in the digital asset segment. -
Country ManagerPinkfong - Baby Shark Universe Oct 2022 - Feb 2024VietnamThis is a billion-dollar global IP Baby Shark ownership project under Korea's Pinkfong group. I accompanied and helped the project raise private round in the Vietnam market and successfully raised nearly 3 million USD at the down-trend time of December 2022. Currently, the project has successfully closed a seed round of $34 million with the world's largest backers such as Sui or Animoca Brands,...
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Chief Marketing OfficerDefihorse Oct 2021 - Dec 2022The DeFiHorse is a metaverse eSports game based on Blockchain technology and NFTs, empowering the players and creators to the next level of the horse race.Achievement:- Total Fund-Raised: $7M ($1,7M for Public Sale)- Total Community Members: 500,000- 7M Watchlist on Coinmarketcap - Sold out all NFT Sale ($1,000 - $2,000/box) without Marketing expense- Build & Manage a team of 40 staffs
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Vice PresidentBho Network Apr 2022 - Nov 2022In charge for Business Strategy, Plan & Execution of BHO Pad (Launchpad) - one of key products of BHO Network (The very first blockchain startup partnering with ConsenSys - Metamask's mother - company)Seek, drive & make DD good new projects to deploy IDO on BHO PadExpand hundred partnerships of VC, Launchpad, Dex, Cex, Game Guild, Community to support projects & build portfolio of business -
Global Growth DirectorBho Network May 2021 - Nov 2022The very first blockchain startup in Vietnam which has partnership with ConsenSys, mother-company of Metamask.BHO Network - A Cross-Chain & Ecosystem from Launchpad (BHO Pad), Wallet, Dex & NFT Marketplace Achievement:Total Fund-Raised: $3,7M (Public Sale was raised in 40 secs with $1,040,000)Total Community Member: 100,000Top 1 Trending on CoinmarketcapBuilding a network of KOLs with nearly 1,000 KOLs in Vietnam and globally. Especially in Vietnam, build close relationships with KOLs, crypto communities, organizations and the largest crypto/blockchain association in VietnamBesides, I'm managing a team of 40 staffs
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Chief Growth OfficerGapo Jan 2019 - Aug 2020Ho Chi Minh City, VietnamDirectly plan and execute on Growth Model of Gapo including: Digital Marketing: Google Ads, Facebook Ads, TikTok Ads, Criteo, Appier, VNNN, ASO,... with 3M+ install volume. Best CAC/CPA hit. Social Marketing: 100+ KOLs (nano, micro, macro) and 200+ hot communities (page, group), viral clipsPartnership Marketing: Media exchange with 50+ celebrities to have them onboarding the platform and 100+ big Brands to take user’s offer/voucher. No marketing expense.Sponsor Advertising: 50+ student events, exclusively sponsored on Khac Viet’s Liveshow, Ngo Kien Huy’s Liveshow, Mat Biec Movie, 360mobi Congress, Miss Vietnam Student, Concerts….Activation: Booth and Activation in 50+ offline events from North to South with high traffic.2 big press conference with 1000+ attendeesPR: Covered 100+ news and media including online & offlineProduct Growth: Develop new feature of product. Build CX, Aha-moment, handle Retention, Reactivation k-factorOperation: Build and operate hashtag challenges, gamifications for special events in appBI/Data: Build metrics and measure metrics with BI via PBI, DataStudioTool: master of Firebase, FBA, Appsflyers, Mixpanel, GA, Amplitude, Insider/Moengaged, Fabric, Figma, HTML, XML, CRM,...Achievements: #1 market share of Vietnamese brand new social networking with 5M users within 1 year of launching. Best CPA. Nominated of Brand Award in WebTVAsia 2019 -
Growth Marketing AdvisorTrusting Social May 2018 - Aug 2019Directly plan and execute on Aido app & Avay platform including:Digital Marketing: Google UAC, Facebook CPI with big volume. Leads generation, SEO, SEMSocial Marketing: Viral with no marketing expenseProduct: Build CX, Aha-MomentAchievements: Aido app reached 1M users after 1 month. Avay.vn becomes leading platform of cash lending. Good CPL, CPS -
Marketing ManagerOriente Apr 2017 - May 2018VietnamDirectly plan and execute on financial app including:Digital Marketing: Google UAC, Facebook Ads, ASO, Leads generation, SEO, SEM, AffiliateSocial Marketing: Viral Clips and 20+ hot communities without marketing expensePR Coverage: 20+ online mediaProduct: Build CX, K-FactorAchievements: Best CPL, CAC. 90%+ Monthly retention rate, over 1500% growth rate per month. Successfully acquired by #1 China P2P Platform, Lufax in May 2018 and renamed Oriente -
Social Media ManagerPccw Aug 2016 - Apr 2017Hong Kong SarDirectly plan and execute on MOOV - #1 music app in Hong Kong Social Marketing: 30+ music/fan communities, along with growing product’s social channels like Fanpage, Youtube. Make virality by creative content, gamification, tricks of war Activation: 35+ music concerts in university tour, 2 presscon, 10+ big offline events on beach, walking road, mall,... Colab with Vietnamobile. Create the social events, livestream, content to push offline trafficAchievements: 115% user growth rate per month -
Senior Content StrategistDatvietvac Group Holdings Aug 2014 - Aug 2016VietnamContent Strategy: sports, entertainment (films, show). Scheduling the programme, rating and arranging content. Brief trailer, teaser, short cut for social channels and content launching in app -
Project Manager - Tv Series & Tv Show Sub TeamKites Oct 2010 - Aug 2015VietnamKites is the largest entertainment forum in Vietnam, specializing in providing vietsub for TV Series, TV Shows. Starting with movie passion, I joined the subteam as a translator, then worked on adding timing, encoding and then became a Project Manager for vietsub projects. I have done vietsub for nearly 1000 episodes of Korean, Chinese and USUK movies and TV Show -
Reporter & Game MarketingVng Corporation Jun 2012 - May 2014VietnamVNG is the largest Technology Corporation in Vietnam. I was lucky to join the company from my student days. Initially I was in charge of a reporter for Zing.vn, top 3 most read online newspapers in Vietnam. Then I did Marketing for game products here. During part-time at VNG, I became Marketing Leader for Truong Ton Game Publisher, a game start-up and helped the company to record revenue for many consecutive game products.
Lily Phan Education Details
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External Economics -
Trường Quốc Học - HuếMaster Of Literature
Frequently Asked Questions about Lily Phan
What company does Lily Phan work for?
Lily Phan works for Novagroup
What is Lily Phan's role at the current company?
Lily Phan's current role is Growth Woman in Tech Industry.
What schools did Lily Phan attend?
Lily Phan attended Foreign Trade University, Trường Quốc Học - Huế.
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