Lyquaia Purcell Email & Phone Number

Athens, GA, US

• Spearheaded statewide digital transformation initiatives by implementing scalable Ellucian solutions across multiple higher education systems, significantly enhancing institutional readiness and technological.
• Acted as the chief advisor for cloud modernization projects, leading a series of successful initiatives aimed at preparing educational institutions for future technological shifts, thereby strengthening their.
• Improved organizational win rates by fostering team efficiency and effectiveness through strategic cross-functional collaborations with stakeholders in technology, operations, and strategy, leading to streamlined.
• Developed and launched the "Cross-Sector Model," drawing inspiration from the Triple Helix Model of Innovation, to boost economic development through enhanced interactions among educational systems, government, and.
• Co-authored the "Top 10 Systems Strategy Guide" and other strategic documents, driving critical cross-functional decision-making and aligning organizational strategies with shifting market dynamics, policy updates, and.
• Delivered keynotes and led discussions on SaaS modernization across various states including Georgia and Tennessee, influencing regional modernization strategies and strengthening government relationships through.

• Directed the creation and execution of strategic initiatives that successfully eliminated financial obstacles to higher education, significantly enhancing student enrollment and completion rates across multiple.
• Revolutionized customer onboarding procedures by integrating essential enrollment data, leading to improved product adoption and heightened customer satisfaction within the educational services sector.
• Pioneered and managed cross-functional team efforts to synchronize educational products with critical industry standards set by NACAC and NASFAA, emphasizing the enhancement of student access and equity across all.

• Delivered expert consulting services to university leadership, optimizing enrollment strategies through the implementation of advanced digital tools and analytics platforms, resulting in enhanced strategic.
• Crafted and conducted specialized training programs for Admissions, Data Operations, Marketing, and Financial Aid departments, significantly bolstering their enrollment strategies and operational capabilities through.
• Engineered and led innovative engagement initiatives that markedly boosted customer interaction and satisfaction by integrating strategic content and marketing techniques tailored to the unique needs of educational.

• Designed and administered micro-scholarship programs tailored to the strategic enrollment goals of partner institutions, achieving significant growth in student applications and enrollments and thereby enhancing.
• Oversaw and cultivated relationships with over 30 client accounts, steering account management and growth initiatives that generated an annual recurring revenue exceeding $900K, underpinning the firm's financial health.
• Collaborated closely with marketing and business development teams to fortify client engagement strategies and uncover upselling opportunities, which consistently drove increased revenue and strengthened market.

Remote

• Provided expert guidance to high school students on college admissions strategies, emphasizing debt minimization through meticulous academic and financial planning, significantly enhancing students' prospects for.
• Leveraged advanced tools such as College Planner Pro to craft customized academic and testing strategies, markedly improving students' college readiness and positioning them for success in competitive admission.

• Spearheaded the development and implementation of targeted multi-channel marketing campaigns, which substantially boosted engagement with prospective students on digital platforms, leading to increased inquiries and.
• Managed the creation of compelling content and maintained robust relationships with external vendors, ensuring the timely and effective delivery of marketing materials that enhanced brand visibility and student.

Franklin Springs, GA

• Meticulously tracked the annual departmental budget, ensuring optimal allocation of resources and adherence to financial goals.
• Spearheaded the execution and comprehensive evaluation of the annual Strategic Recruitment Plan, driving initiatives to enhance student enrollment and diversity.
• Played a pivotal role in the recruitment process by hiring, training, and evaluating Admissions staff, fostering a high-performing and motivated team.
• Monitored call center metrics on a weekly basis, proactively identifying areas for improvement and implementing strategies to enhance efficiency and effectiveness.
• Conducted thorough evaluations of all on-campus events, refining strategies to maximize their impact on prospective students and families.

Cedar Rapids, Iowa Area

• Managed a diverse portfolio comprising 15 Colleges and Universities across the United States, serving as the primary point of contact and fostering strong, collaborative relationships between clients and internal.
• Facilitated seamless communication and cooperation between various internal departments, call center management, vendors, and sales/consulting groups, ensuring alignment of procedures, schedules, and objectives.
• Provided comprehensive training and strategic consultation to clients, empowering them with the knowledge and tools necessary for successful campaign implementation and enrollment growth.
• Orchestrated the execution of contracts by effectively coordinating team members, procuring data from external name vendors, generating invoices, and establishing project timelines utilizing a robust resource.

Franklin Springs, GA

• Spearheaded the recruitment, training, and supervision of the Student Enrollment Management Counselors, fostering a high-performance culture and ensuring alignment with institutional enrollment goals.
• Collaborated with the Financial Aid department to develop and implement comprehensive office training programs, equipping staff with the knowledge and skills necessary to support prospective students throughout the.
• Maintained open lines of communication with various campus offices, including the registrar, housing, financial aid, and student life, to facilitate a seamless admissions process and enhance the overall student.
• Regularly updated and enhanced office procedural and training manuals, ensuring consistency and efficiency in operations and staff performance.

Athens, GA

• Provided administrative oversight of program portfolios.
• Managed course enrollments, processed exams, and awarded Continuing Education Units (CEUs)and Professional Learning Units (PLUs) to course graduates.
• Converted inquiries into enrollments.
• Generated monthly enrollment and completion reports for various programs.
• Designated financial aid and military funding point-person.

Athens, Georgia Area

• Scheduled and proctored written and computerized tests to diverse groups of students.
• Assisted with summer orientation preparation and execution.
• Managed and created schedules for temporary employees.
• Member of the National College Testing Association.
• Coordinated and provided appropriate and necessary testing accommodations to students with documented disabilities.
• Communicated with professors to coordinate student testing needs and accommodations.

Franklin Springs, GA

• Assisted in a record number of incoming classes with a 27% increase in African American students and a 48% increase in LatinX students.
• Managed and analyzed data on prospective and current students and aided in constructing annual strategic plans.
• Managed 11 Student Enrollment Management Counselors.
• Coordinated short weekly training and one monthly strategic and formal training day for student workers.
• Traveled around the country to college fairs, high schools, and conventions recruiting prospects
• Maintained regular contact with prospective students by phone, email, and hand written postcards

Bsfcs, Human Development And Family Studies, General

M.Ed, Higher Education Administration