- Grow innovation and design research business by maintaining current clients and exploring new business potential in Great China Region- Design and promote new research tools, methodologies and products based on the most updated trends in innovation and design research category- Provide on-the-job training to junior staff and oversee senior team member in research project- Build up knowledge base in terms of creating case studies on projects, sharing leanings and output from… Show more - Grow innovation and design research business by maintaining current clients and exploring new business potential in Great China Region- Design and promote new research tools, methodologies and products based on the most updated trends in innovation and design research category- Provide on-the-job training to junior staff and oversee senior team member in research project- Build up knowledge base in terms of creating case studies on projects, sharing leanings and output from keystudies- Lead and execute research projects to ensure high level quality and client service Show less

Project Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and… Show more Project Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and take control of the report quality- Contribute to continuous improvement of the existing methodology- Support other teams for cross department projects- Quality control for recruitment Business Development- Create proposal and contribute articles on Chinese market research- Support for account management whenever needed, including attending events, forum, pitch meeting, and presentation meeting regularly on a strategic level to promote market research department business- Develop compelling case studies (content/visuals) from completed projects Show less

2013 Review- Participated in 4 semiotic projects and gained skills of coding & analysis- Moderated 2 online community groups, both lasting 1 month with over 50 respondents- Conducted 34 IDIs, 6 FGDs and 22 ethnography observations- Conducted online surveys covering 9 regions, tier 1-4 cities, with the biggest sample size of 4,500- Successfully ran 12 projects as a project manager, meanwhile supported the other projects with different rolesProject Operation- Work… Show more 2013 Review- Participated in 4 semiotic projects and gained skills of coding & analysis- Moderated 2 online community groups, both lasting 1 month with over 50 respondents- Conducted 34 IDIs, 6 FGDs and 22 ethnography observations- Conducted online surveys covering 9 regions, tier 1-4 cities, with the biggest sample size of 4,500- Successfully ran 12 projects as a project manager, meanwhile supported the other projects with different rolesProject Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and take control of the report quality- Contribute to continuous improvement of the existing methodology- Support other teams for cross department projects Business Development- Collaborate with Business Directors to create proposal and contribute articles on Chinese market research- Support Business Directors for account management whenever needed, including attending events, forum, pitch meeting, and presentation meeting regularly on a strategic level to promote market research department business- Develop compelling case studies (content/visuals) from completed projects Team development:- Assist to develop/learn and apply innovative methodologies to meet specific goal: these methodologies will most often be built on traditional qualitative research formats like Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, but can also involve a wider range of varied techniques Show less

- Researched and compiled primary and secondary data to build a picture of specific markets and forecasted the future developments- Spearheaded efficient methodology to conduct quantitative and qualitative research and interpreted them into valuable insights- Analyzed and quantified materials to develop accurate market size, company share and segmentation data- Combined comprehensive study and information to identify the most important issues in each market to explore- Wrote and… Show more - Researched and compiled primary and secondary data to build a picture of specific markets and forecasted the future developments- Spearheaded efficient methodology to conduct quantitative and qualitative research and interpreted them into valuable insights- Analyzed and quantified materials to develop accurate market size, company share and segmentation data- Combined comprehensive study and information to identify the most important issues in each market to explore- Wrote and published reports covering FMCG markets with key points of manufacturers, suppliers, and retailers - Managed to accomplish each research project on schedule and skillfully communicated with various teams and departments Show less

- Specialized in information collecting, analyzing, and on the basis of this to design target-oriented research projects- Conducted concrete research projects from marketing and consumer insight perspective- Executed ethnographic fieldwork both in-home and out-home, including face-to-face interview, focus group interview etc.- Contributed and assisted team leaders on final report and predicted new marketing trends in China- Worked as a project manager for risk and time… Show more - Specialized in information collecting, analyzing, and on the basis of this to design target-oriented research projects- Conducted concrete research projects from marketing and consumer insight perspective- Executed ethnographic fieldwork both in-home and out-home, including face-to-face interview, focus group interview etc.- Contributed and assisted team leaders on final report and predicted new marketing trends in China- Worked as a project manager for risk and time management; as a moderator to prepare and conduct participant workshop- Prepared delivery methods and communicated outcomes via lecture to stakeholders Show less

- Worked as an independent ethnographic research project manger designing and conducting the qualitative research study based on the problem the company have- Collected users’ comments on the recycling system by ethnographic fieldwork involving interviews and observations- Evaluated the “Locks-on-chutes” campaign conducted by VA SYD in Malmo Western Harbor from August 2009- Designed strategies to enhance user food waste recycling behaviors- Joined VA SYD Shanghai EXPO activity… Show more - Worked as an independent ethnographic research project manger designing and conducting the qualitative research study based on the problem the company have- Collected users’ comments on the recycling system by ethnographic fieldwork involving interviews and observations- Evaluated the “Locks-on-chutes” campaign conducted by VA SYD in Malmo Western Harbor from August 2009- Designed strategies to enhance user food waste recycling behaviors- Joined VA SYD Shanghai EXPO activity including exhibition materials writing and designing, making them more localized and attractive to visitors Show less