Lyra Jiang Email & Phone Number

Shanghai, China

Shanghai City, China

- Grow innovation and design research business by maintaining current clients and exploring new business potential in Great China Region- Design and promote new research tools, methodologies and products based on the most updated trends in innovation and design research category- Provide on-the-job training to junior staff and oversee senior team member in research project- Build up knowledge base in terms of creating case studies on projects, sharing leanings and output from… Show more - Grow innovation and design research business by maintaining current clients and exploring new business potential in Great China Region- Design and promote new research tools, methodologies and products based on the most updated trends in innovation and design research category- Provide on-the-job training to junior staff and oversee senior team member in research project- Build up knowledge base in terms of creating case studies on projects, sharing leanings and output from keystudies- Lead and execute research projects to ensure high level quality and client service Show less

Shanghai City, China

Project Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and… Show more Project Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and take control of the report quality- Contribute to continuous improvement of the existing methodology- Support other teams for cross department projects- Quality control for recruitment Business Development- Create proposal and contribute articles on Chinese market research- Support for account management whenever needed, including attending events, forum, pitch meeting, and presentation meeting regularly on a strategic level to promote market research department business- Develop compelling case studies (content/visuals) from completed projects Show less

Shanghai City, China

2013 Review- Participated in 4 semiotic projects and gained skills of coding & analysis- Moderated 2 online community groups, both lasting 1 month with over 50 respondents- Conducted 34 IDIs, 6 FGDs and 22 ethnography observations- Conducted online surveys covering 9 regions, tier 1-4 cities, with the biggest sample size of 4,500- Successfully ran 12 projects as a project manager, meanwhile supported the other projects with different rolesProject Operation- Work… Show more 2013 Review- Participated in 4 semiotic projects and gained skills of coding & analysis- Moderated 2 online community groups, both lasting 1 month with over 50 respondents- Conducted 34 IDIs, 6 FGDs and 22 ethnography observations- Conducted online surveys covering 9 regions, tier 1-4 cities, with the biggest sample size of 4,500- Successfully ran 12 projects as a project manager, meanwhile supported the other projects with different rolesProject Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and take control of the report quality- Contribute to continuous improvement of the existing methodology- Support other teams for cross department projects Business Development- Collaborate with Business Directors to create proposal and contribute articles on Chinese market research- Support Business Directors for account management whenever needed, including attending events, forum, pitch meeting, and presentation meeting regularly on a strategic level to promote market research department business- Develop compelling case studies (content/visuals) from completed projects Team development:- Assist to develop/learn and apply innovative methodologies to meet specific goal: these methodologies will most often be built on traditional qualitative research formats like Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, but can also involve a wider range of varied techniques Show less

Shanghai City, China

- Researched and compiled primary and secondary data to build a picture of specific markets and forecasted the future developments- Spearheaded efficient methodology to conduct quantitative and qualitative research and interpreted them into valuable insights- Analyzed and quantified materials to develop accurate market size, company share and segmentation data- Combined comprehensive study and information to identify the most important issues in each market to explore- Wrote and… Show more - Researched and compiled primary and secondary data to build a picture of specific markets and forecasted the future developments- Spearheaded efficient methodology to conduct quantitative and qualitative research and interpreted them into valuable insights- Analyzed and quantified materials to develop accurate market size, company share and segmentation data- Combined comprehensive study and information to identify the most important issues in each market to explore- Wrote and published reports covering FMCG markets with key points of manufacturers, suppliers, and retailers - Managed to accomplish each research project on schedule and skillfully communicated with various teams and departments Show less

Shanghai City, China

- Specialized in information collecting, analyzing, and on the basis of this to design target-oriented research projects- Conducted concrete research projects from marketing and consumer insight perspective- Executed ethnographic fieldwork both in-home and out-home, including face-to-face interview, focus group interview etc.- Contributed and assisted team leaders on final report and predicted new marketing trends in China- Worked as a project manager for risk and time… Show more - Specialized in information collecting, analyzing, and on the basis of this to design target-oriented research projects- Conducted concrete research projects from marketing and consumer insight perspective- Executed ethnographic fieldwork both in-home and out-home, including face-to-face interview, focus group interview etc.- Contributed and assisted team leaders on final report and predicted new marketing trends in China- Worked as a project manager for risk and time management; as a moderator to prepare and conduct participant workshop- Prepared delivery methods and communicated outcomes via lecture to stakeholders Show less

Malmo, Sweden

- Worked as an independent ethnographic research project manger designing and conducting the qualitative research study based on the problem the company have- Collected users’ comments on the recycling system by ethnographic fieldwork involving interviews and observations- Evaluated the “Locks-on-chutes” campaign conducted by VA SYD in Malmo Western Harbor from August 2009- Designed strategies to enhance user food waste recycling behaviors- Joined VA SYD Shanghai EXPO activity… Show more - Worked as an independent ethnographic research project manger designing and conducting the qualitative research study based on the problem the company have- Collected users’ comments on the recycling system by ethnographic fieldwork involving interviews and observations- Evaluated the “Locks-on-chutes” campaign conducted by VA SYD in Malmo Western Harbor from August 2009- Designed strategies to enhance user food waste recycling behaviors- Joined VA SYD Shanghai EXPO activity including exhibition materials writing and designing, making them more localized and attractive to visitors Show less

Master Of Arts (M.A.), Cultural Anthropology

Master Of Arts (M.A.), Cultural Anthropology And Ethnography

Activities and Societies: Chinese-English Oral Interpreter: helped Chinese professors to interpret the lectures for both Swedish.

Bachelor Of Arts (B.A.), Chinese Language And Literature, Gpa 3.4/4.0

Activities and Societies: Volunteer in Opening Eyes Group of 2007 Special Olympics World Summer Games: offered top-quality, personalized.