Lyuben Tumbev Email & Phone Number

A marketing specialist with strong professional and academic experience in Market Research. I consider myself as a confident and proactive self-starter, with strong organizational and interpersonal skills. I am driven by curiosity, self-improvement and passion for understanding consumers and their behavior in relation to brands. I feel confident when working in dynamic and multi-cultural environments. I have strong project management skills, academic and practical experience with quantitative market research and academic knowledge of qualitative research techniques. Professional interests:- Implications of technology and AI in consumer research- Role of “Big data” when shaping business strategies- Application of predictive analytics in marketing- Impact of social networks on consumers path to purchase - Understanding consumer decision-making: cues, needs, preferences, habits and biases- Converting data into insights and its application into business decisions and strategic actions- Business and research ethics

Listed skills include Market Research, Spss, Marketing Research, Quantitative Research, and 14 others.