Laila Babros Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Duties: Managing a team of 15 Brand Ambassadors for the At&t Fiber Program in the Charlotte-Metroand Greensboro areas. Working with local At&t retail/sales teams in collaboration while finding greatlocal events to promote At&t Fiber. Keeping track of Inventory/storage unit, budget, weekly/monthlyplanning, staff schedule/availability(Google Doc), staff training, daily reports/photos in smartSheetsportal, and continuous event research.Leading and Initiating programs like the FREE Yoga Series and Rail Trail events specific to Charlotte andGreensboro, to incorporate the community and AT&T Fiber.

Charlotte, North Carolina, United States

Duties: Manager for all Panthers Home Games for GMC/Buick. In charge of a team of 15 BrandAmbassadors and Product Specialists. Working with Panthers staff to set up an effective plan forGMC/Buick displayed cars and getting leads for GMC/Buick through a survey/registration program usingtablets. Manager for select Cadillac Racing events nationwide. Working with the team in order to getleads through a survey/registration program. Managing teams of 7-15 Brand Ambassadors.

North Carolina, United States

Duties: Lead for all North Carolina events for new Blossom Bros Wine Spritzer brand. Working andsetting up events with distributors (wine festivals, tastings, etc). Executing and coming up withinnovative event ideas for the new brand in the region. Managing a team of Brand Ambassadors,scheduling staff, and payroll for staff.

Charlotte, North Carolina, United States

On-site manager: Kia Auto Hornets activations - Working with the Hornets event team in making theactivations successful for Kia (Kia is an NBA sponsor). Managing teams of 3-4 BA’s during each Hornetsgames for the all new Kia Stinger. Activations with the team bring awareness to the brand while havinga fun game with consumers where they learn about the brand and have a fun takeaway (premium item).

Charlotte, North Carolina Area

• Manage and maintain a team of Senior Brand Ambassadors and Lead Brand Ambassadors, and Brand Ambassadors to execute consumers• Hire, train, manage and coach all staff to ensure executional excellence.• Conduct weekly team meetings to create event calendar and brainstorm new events to enhance the markets presence• Host weekly status calls to ensure productivity and open lines of communication• Provide status updates from weekly meetings• Ensure all deadlines are met• Gather and analyze information, identify goals, explore and select solutions, implement action plans and evaluate results.• Share key learning from other markets and potential opportunities• Review and approve weekly recaps• Assist with the completion weekly recapping • Manage Event Management System • Keep BA hours management tracker and share with clients bi-monthly• Provide and obtain approval on BA candidate decks• Approve and book travel as well as any orders needed(vehicles, inventory)• Provide direct report reviews and provide coaching opportunities and support for SBA’s when dealing with BA’s• Primary POC for any client needs/requests outside of daily event details

Managing a team of Dusse models to introduce the brand at many events in the Charlotte area.

Charlotte, North Carolina Area

-establishing one of the best liquors in the world, engaging with new and existing customers about the Jägermeister brand.-Creation and development of Charlotte Promotional Jägermeister team with collaboration with the Distributor and Sidney Frank Team in the area, within on-premise accounts.

Charlotte, North Carolina Area

Bacardi USA- Team Enterprises: October 2014-Present.Key Account Manager (Charlotte/Raleigh, NC) Bacardi, Grey Goose, Bombay Sapphire, Cazadores, Dewar’sDuties: Staff: Recruiting, hiring and training quality promotional staff, bar-staff and runners that are knowledgeable about the client’s products and experiential programsProvide strong leadership skills to develop personnel and continuously educate them on the importance of maintaining gold standard activation's. Conduct regular training's. Responsible for 100% accuracy of payroll for all personnel working events Account managing: Develop and maintain a positive working relationship with key national / local client (Bacardi USA). Maintain regular contact and communication with Bacardi USA clients. Create and develop relationships and brand awareness with all media, partners and event organizers in Charlotte and Raleigh. Identify key, target-rich event opportunities within a defined territory. On-site point of contact for event organizers and staff, prior, during and post event. All events activated in compliance with the brand’s BVI and event standards. Manage all logistics to ensure proper implementation and execution of all events.Client Relations and reporting: Provide weekly and monthly recaps: providing effectiveness and opportunities to client. Communicate monthly/weekly experiential calendar to appropriate stakeholders (local Bacardi) Participate in weekly conference calls to recap event activity with local clients and distributors. Effectively and responsibly manage all assigned company and client equipment and assets to include protection from damage and theft as well as proper packaging and shipping guidelines.-Submit all paperwork (including staff payroll) and expense reports in a complete and timely manner-Manage all budgets to ensure programs are executed within budget guidelinesSocial Media: managing the Instagram and Twitter accounts for Bacardi USA events team in NC.

Event Promotional Marketing: October 2008-Present.Brand Specialist/Sales/Marketing/Promotions: (Charlotte, NC and surrounding metro area)Duties: Introducing, Engaging, driving Sales, Managing and Brand Awareness, for a variety of brands. Educating consumers about each product at events; NASCAR races, festivals, nightlife, sporting events, and stores. Oct 2008-Dec 2008 New Castle Brown Ale. Jan 2009-May 2009 Coke Zero.May 2009 Smuckers. June 2009. Land-O-Lakes.Sept 2009-Oct 2009. Kayak Smokeless. Oct 2009-Dec 2010 MillerCoorsNov 2009-Dec 2009. Axe Body Spray. Nov. 2009-March 2011 Marlboro/Copenhagen Night LifeMarch 2010- April 2010. Amp Energy. March 2010. Geico Power Sports.May 2010. Gillette Fusion Proglide. Sept 2010. Full Throttle Energy. Oct 2010 Ask.com July 2011. Warped Tour/Trojan. July 2011 TD Bank (Lead) Nov 2011 Cover Girl/Taylor Swift Tour May 2012 BASF Aug 2012 Barefoot Wine Pride Event Aug/Sept 2012 Full Throttle Sept 2012 DubLi/Southern Women’s ShowOct 2012 Coors Light for NASCAR Oct/Nov 2012 Bank Of America- Wounded Warriors Project Dec 2012 KeurigFeb 2013 Progressive Motorcycle Show CLT March 2013 Disney OZ pre-Screening Event (Lead) RaleighMarch 2013 Taylor Swift Wonderstruck PromotionMarch 2013 Courvoisier Promotions during CIAA April/June 2013 Chevy GM Performance at NHRA racesMay-Oct 2013 Pinnacle Vodka Charlotte Promotions Oct 2013 Blu E Cig Concert Series Oct 2013 Jack in the Box, campus events

Communications, Public Relations

Activities and Societies: Sigma Kappa Sorority Leadership FellowsCommunications- Public Relations

Distinction Diploma, Hs Diploma

Activities and Societies: Sigma Kappa (theta mu chapter) Leadership FellowsDance Team Spirit Club Habitat for Humanity