• Develop comprehensive social media strategies aligned with company objectives.• Identify new trends, platforms, and opportunities for social media growth.• Implement strategies to optimize audience engagement and reach.• Oversee the creation and curation of high-quality content across all social media platforms.• Coordinate with creative teams to develop visually appealing and engaging content.• Monitor social media channels for brand mentions, comments, and messages.• Implement strategies to build and nurture our online community.• Plan and execute social media campaigns to promote products and services.• Utilize advertising platforms such as Facebook Ads Manager to target specific audiences and maximize campaign performance.• Monitor campaign analytics and adjust strategies as needed to optimize results.• Manage and optimize business accounts on Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest.• Utilize platform-specific tools and features to enhance visibility and engagement.• Create and manage an event manager to track the traffic of the website.• Maintain and update product catalogs to ensure accuracy and relevance.• Implement and manage Facebook pixels for tracking website traffic, conversions, and retargeting.• Analyze data from Facebook Insights and other analytics tools to measure performance and inform strategy adjustments.• Optimize YouTube channel and video content for search visibility and engagement.• Conduct keyword research, optimize video titles, descriptions, and tags, and implement best practices for YouTube SEO.

• Worked with international clients and some in-house brands for social media marketing and management.• Compose a complete plan of social media platforms for overseas clients, schedule & manage social media accounts daily on Twitter, LinkedIn, Facebook, Instagram, & Youtube.• Develop a social media calendar and marketing strategy & maintain content creation / execution & social media post designs.• Spearhead innovation & forward-thinking around community growth, engagement & content creation • Monitor, maintain & strengthen consistent online brand identity. • Manage the brand's reports using Google Analytics & Business Manager.• Ensure the Maximum traffic on the social media platforms.

• Designed and executed social media calendars for international clients, maintaining a consistent brand presence.• Developed content strategies that boosted follower engagement by up to 25%.• Monitored and reported on social media metrics, using Google Analytics to drive strategy adjustments.• Enhanced brand identity through consistent, high-quality content and responsive engagement with online communities.

• Created and managed social media content for client accounts on multiple platforms.• Designed visually appealing social media profiles to enhance user experience and brand perception.

• Reconciled fixed assets worth more than PKR 15 Million in 12 branches throughout the country (Karachi, Lahore, Multan) including 05 financial centers and 02 Regional offices. Also verified tagging of more than 3000+ assets of the client.• Completed the fixed asset assignment of 04 weeks assignment within 02 weeks and assisted in the preparation of client deliverables.• Conducted surprise inventory counts at 5 medical centers & 14 dispensaries and highlighted 5+ observations during the process, including distribution of expired drugs and misuse of inventory.• Actively participated in 10+ meetings with client to discuss objectives, timelines, and data requisitions and audit observations.• Analyzed International Flights data for monthly peak fares trends and corresponding impact on number of flights / passengers and revenue for 13 months. Also checked seasonality on Low, shoulder & Lean factor.

• Pre-qualified 18+ vendors on the basis of their profiles and 7+ critical ratios including the Liquidity ratio, Debt to Equity ratio, Interest Cover, Asset turnover and Account Receivable turnover.• Carried out financial evaluation and selected each vendor on the basis of lowest evaluated bids.• Held 5 successful negotiation on bidding.• Reported directly to Assistant Director Finance on daily affairs.

• Processed 1200+ employees’ loans as per the applicable policies and procedures and coordinated with assistant Manager General Provisional Funds.

• Managed daily financial transactions, including cash flows, vouchers, and reconciliations.• Handled accounts payable and general ledger tasks, ensuring accuracy and timely processing